Tag Archives: why write a booklet

How To Answer When Someone Asks You What You Do

career-390757_1280It happened again.  Someone asked me what I do.  This time it was the clerk from my local health food store.

There are so many different answers to this question.  I’m a wife and mother.  I could stop right there.  After all, I’m one of the lucky ones who gets to be home with my children.  But there’s so much more to me and what I do.

I’m a publisher.  But I hate telling people this.  Invariably they always want to tell me about their best friend’s cousin’s aunt who has been working on a best selling novel for years and if they could just find the right publisher…..yeah.  That’s not what I do.

I’m an author.  This is always an interesting conversation.  Most people assume I’m talking about fiction.   When I explain that I write non-fiction booklets they’re usually quite fascinated.  They smile with this gleam in their eye like, “Why didn’t I think of that?”  But, this conversation usually goes on longer than I want it to so I don’t like mentioning that I’m an author.

I’m a writer.  But I don’t like talking about that either.  I write booklets, blog posts, website copy and plenty of other things related to my business, but talking about it would probably bore most people to death.

I’m a coach, but these days who isn’t?  To non-coaches it always sounds very impressive – once you get done explaining for the millionth time that you’re not a PE teacher.

So all of these things that I do were running through my mind, and then I heard myself say, “I’m an entrepreneur.”  Oh, I thought, that’s a good one!  And then she said, “Wow!  That’s great!  You’re really lucky.”  “How so?”  I asked. “Because you were able to get your business started.  My brother wanted to be an entrepreneur, but he didn’t have the money to start his business.”

Not wanting to get further into the conversation when I knew the clerk wouldn’t really be interested, I simply replied, “Oh.  That’s too bad.  Well, maybe someday his luck will change,” and then I was out the door.

But, the truth is not every business requires a big investment to start.  You can write and produce booklets for practically nothing – especially if your booklet is produced as an e-booklet.

So many people think that you need to have alot of money to start a business, but that’s old fashioned thinking and it keeps people from doing what they want to do and living the life they want to live.  Yes, it does take alot of money to start some businesses.  If I wanted to open a restaurant or a hair salon I would need a large bank account to do it with.  But, you really can start out on a shoe-string with booklets.

Also, these days we have the advantage of the internet.  You can put up a website or use a sales platform like Zaxaa (see my link below) without making a large investment.

Starting a business isn’t what it used to be.  These days just about anyone can start a business from the comfort of their own home.

What do I do?  I’m an entrepreneur.  That covers it well.  And if you’re writing booklets and offering them for sale then so are you!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 


A Self-Publishing Tragedy And How Booklets Solve The Problem

It happened again today and it made me want to cry – not for myself but for the poor author who had worked so hard to write his book and get it on the market.

Like so many others he spent years perfecting his manuscript.  He decided to self-publish, and he put his book on Amazon.  And there it died.

Oh, he did sell a tiny handful of copies.  Three to be exact.  And for that he made a whopping $9.17.

Why did this tragedy happen?  It happened for a couple of reasons.

First, the author went into this not really knowing what to expect or what he was doing.  He had an idea for a book.  To his credit, he followed through, wrote his book, and got it out there.  That’s more than most people with an idea for a book will ever do.

But, he didn’t have a solid plan for how he was going to sell his book once it was done.  Throwing your book on Amazon or any other site that sells books isn’t a plan.  It’s a disaster waiting to happen.  Why?  Because, as this poor author discovered, there is a TON of competition out there – especially online.

The other reason his book didn’t do well also has to do with the competition.  Book prices on Amazon and other online book sellers has gone down – especially for e-books.  You can’t make any real money if your book is only selling for pennies.  People mistakenly think that they’ll sell hundreds of thousands or even millions of copies simply because their book is on Amazon, but it doesn’t happen that way.  In the end they’ve only sold a handful of copies, if any, and they’ve only made a few dollars.

E-books have been especially devalued in the eyes of consumers due to them being offered for 99 cents and under on Amazon.  This is bad news for authors hoping to make money from online book selling platforms.

But, printed books haven’t fared much better.  Prices on printed books are discounted, sometimes to rock bottom, and by the time the author pays all of his fees there is little, if any, profit left.

This is why I love booklets.

First, there is almost no direct competition.  Although booklets have been around for practically forever, people don’t think about them much.  You’ve probably been the recipient of a booklet or two at some point in your life.  Perhaps it was a government booklet or a hand-out you received, or you might have even gotten one in your mailbox.  But, you probably didn’t think to yourself, “Oh yay!  A booklet!  Gee, this is a great idea.  I should write one of these!”

There is no focus on booklets.  The focus is, and always has been, on books.  But, this is a good thing for booklet authors, because right now there’s almost no competition.  But, it’s not going to be that way forever.  That’s why it’s good that you’re here – thinking about booklets – now.  Because you’ve got the advantage of a head start!

Booklets are catching on and it’s only a matter of time before there are alot more booklets on the market.

Another thing to love about booklets is the price you can charge.  Since you’re not competing with a bunch of other authors writing about the same topic and selling their work for pennies, you can charge more and that means you make more money for less work!

In other words, you get paid what your booklet is worth based on its content and your audience.  That’s the way it’s supposed to be.  You shouldn’t have to lower your priced to pennies just because everyone else is.  And with booklets you don’t have to!

If you’ve been thinking about writing a booklet it’s time to stop thinking because the time to do it is now – now, before the booklet market becomes more crowded as more authors become aware of this opportunity.

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Why Your Booklet Business Is NOT A Top Priority

You’ve got at least one booklet in print,  And all you can think about is selling your booklet and making money.  It excites you and consumes you.  And it’s a HUGE part of your life – a priority.  But, your business should never be your top priority.

It’s Not About Your Business

Do you remember when you first decided to write a booklet?  What were you thinking?  Were you thinking about the satisfaction you would feel from getting your information out to those who need it?  Were you thinking about how good it would feel to achieve author status?  Or were you thinking about how much money you would make and what you would do with it?

All of these things have validity, but that last one is a clue to why your business is NOT a priority. Your business is important, but it’s really just a means to an end.  It’s a good means to an end, but still a means to an end nonetheless.

It’s Not About The Money

How many people do you know who would be willing to work for free? Unless you know alot of actors, you probably don’t know anyone.  Most people work very hard for the money they get.  But, why do they do it?  Why do they get up at the crack of dawn and go to a job they probably don’t like, day after day?  They do it because they have a dream of something that lies beyond their job.  It’s not about their job, it’s about what the money they earn from that job can do for them.

It’s the same way for you, except you get to do something you love and you get to call the shots.  You get to decide what you’re going to do and when.  But, like those who are going to work every morning for someone else, you aren’t there just for the money.  You don’t live to work (or at least you shouldn’t).

Your Top Priority

When you start your booklet adventure, the first thing you must commit to memory is that you are not there to serve your business.  Your business is there to serve you. People who work for someone else don’t have that option.  They can’t make their job serve them because their job was created to serve someone else.  They can do as they please with their paycheck, but they have no control over their hours or how much they make.

Your business is not your life.  It was created to serve you and make your life better.  It was not created to take over your life.  It is a part of your life, and hopefully it is something you enjoy.  After all, you’re a writer, and being able to write and publish your own work is a fantastic thing.  But, it is still just a vehicle to get you from where you are now, to where you want to be in the future.

Your top priority is your life, not your business.  Your children or grandchildren are a top priority.  Your faith is a top priority.  Your friends are a top priority.  Your health and well being are top priorities.  Your spouse is a top priority.  And your business, although important, is secondary to all of those other things.  Isn’t it because of all those other things that you want to write for riches with booklets in the first place?

Don’t serve your business.  Make your business serve you.

To your riches!


PS: Are you at the start of your booklet adventure and wondering how to write that first booklet so that it sells?  Click here!

PPS: Don’t forget to click here to subscribe to you never miss a single, important post!  Remember it only takes one idea to start the riches flowing to you!

The One Thing You Were Born To Do

Each of us are born with a unique identity and way of looking at the world.  You possess certain talents and characteristics in a specific combination, that nobody else on this earth has.  This means that while there are many things you can do, there is really only one thing you were born to do.

You Already Have What It Takes

Many people can write, but not everyone is born to be a writer.  Good writing takes more than a knowledge of grammar and sentence structure.  In fact, sometimes grammar and sentence structure must be thrown out in order to reach a particular audience.

Good writing takes passion and dedication.  It takes heart and soul.  And, the only way to achieve that is to have a passion for a subject that is unrivaled by anyone else. That’s the only way you will succeed.  Yet, you already have what it takes thanks to your particular genetic make-up and your particular life experiences.

Oprah’s Defining Moment

For example, Oprah, in spite of all her fame and fortune, said that her life’s purpose came down to one thing – the creation of a school in Africa for girls from poor families who otherwise would never have the opportunity to study and make something of themselves.  For all her riches, Oprah’s entire career came down to that one defining moment, that one defining action.

Who else could have created that school?  Certainly there were others with the money to do it, but they lacked the influence needed and passion required.  And certainly there were others with the influence, but they lacked the money and the passion.  And, there must have been many with the passion, but they had neither the influence nor the money.  Only Oprah possessed all three, and only Oprah created the school. She is quoted on her show as saying that this is what she was born to do.

A Work That Only You Can Do

You are also born to do something.  You were born to write or you would not be reading this blog, but you were not born to write about any ordinary subject.  You were born to write about something very specific.  It is your life’s purpose, or at least a part of it.  Your booklet will help others in a way that nothing else can.  Your booklet will add something very special to the world, because you are unique with a unique viewpoint.  It is a work that only you can do.

Yes, many people could write about your subject.  But, nobody else will write about it in quite the same way you will.  Nobody else will be able to reach the same audience on the same level that you will.

Suze Orman is a classic example of this.  How many books have been written about personal finances?  Yet, Suze Orman took it to a completely different level. She had a true passion for it.  She cared about her audience.  And she combined that passion and caring with her knowledge to help millions – making millions for herself in the process.

You are unique.  Your booklet is or will be unique.  You were born for this.  Your audience is waiting.  What are YOU waiting for?

To your riches!


PS: Got the passion and the drive but you need to know exactly how to begin and what to do?  Click here!

PPS: Be sure to subscribe to this blog so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe now by clicking here!

What Will You Write That Will Change The World?

What do you think about most?  What do you enjoy doing?  What makes you happy?  What makes you angry?  Whatever your answers are, these are the things you are passionate about.  How fortunate that you like to write, because writing gives you a way to share your passion with the world.

Your Writing Is A Gift

Everyone is passionate about something.  It may be something quite pleasant and good, or it may be something that angers you.  Either way, through your writing you have the opportunity to give voice to your passion and make a difference in the world.

This is truly a gift.  The majority of people in the world will never have this opportunity.  They’re not writers or speakers.  They have passion, but no way of voicing it.  Instead, they stifle that voice as they shuffle off to their job each morning.  They may share their passion within their circle of co-workers, friends and family, but they will never be able to reach beyond that circle to the outside world because they don’t have the gift that you do.

How Will You Use It?

You have a choice as to how to use the gift you have.  You also have the choice of never using it at all.  But, for those who have the gift, writing is a passion and must be pursued.  It’s as essential as breathing.  Not writing is NOT an option, and the thought of never using your gift of writing is so unbearable that you can’t even think such a thought.

You must write.  And since you must write, you must choose how to use this gift. Will you use it to bring a new perspective to something?  Will you shed new light on a topic?  Will you make people aware of something?  Or, will you use it to enhance the lives of others, making life easier or more enjoyable?

What If…..

When I chose to write my Simple Tips And Recipes series, I chose to make life a little easier for a specific group of people – those dealing with gluten and dairy intolerances and allergies in themselves or a family member.  I had first hand experience with this, and I chose to use my knowledge to create a series of booklets that would help others who were beginning a gluten and/or dairy free lifestyle.  But, what if I hadn’t done this?  What if I had passed up this opportunity?

Those within my market would surely have found the information they needed from other sources – a variety of them in fact.  They would have consulted their doctor, read books and magazine articles, scoured the internet, and perhaps taken a class or talked with others who have experience being on this type of diet.  The information was out there, but it was scattered. It took time to research it all.

I used my gift to condense the information available to what mattered most for someone just starting out on this type of diet.  I put that information into a booklet which made it a simple, fast read – no guess work involved – and I put that booklet on the market.  To my delight the booklet sold well and I received many comments.  People loved that my booklet offered just the information they needed without having to wade through tons of information in books or online, and they loved that it was easy to send to school or to grandma’s house with their children.

Once my booklet began to sell, I saw new opportunities and new markets for it.  I also saw the opportunity to create a series of booklets.

What about you?  What will you write that will change the world?  How will you use your gift?  What would happen if you didn’t use it?  But, more importantly, what might happen if you do?

To your riches!


PS: Are you ready to use your gift?  Would you like to know exactly what to do and how to do it?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!

The Booklet Author’s List Of Things To Be Thankful For

As a booklet author you have much to be thankful for.  Here is a list to get you thinking….

1) Your ability to write. Most people don’t write well, and the majority actually hate to write.  You’ve got talent!  Be thankful!

2) Your discovery of this blog. Ok, not to sound conceited, but seriously, think of all the time you’ll save getting your work to market now that you know about booklets!  Getting it to market faster means making money faster!

3) The time you’ll save because you chose to create a booklet. Books take much longer to write.  Thank goodness you’re not going to do that now!

4) All the ways you can make money from your booklet. Hey, just one booklet can create several different streams of income online and off!  There’s single sales, quantity sales, e-sales, specialty sales, and the list goes on!

5) Helping others. That’s what you do when you create a booklet.

6) The money you’ll save on production. Books are expensive to produce.  Booklets cost far less and often you won’t have to pay a dime to produce them.  Your buyers may just foot the bill themselves!

7) Being known as an expert about a topic you love or enjoy. Most people are never credited for their expertise.  As a booklet author, you’ll have credibility within your industry or from those associated with your topic.

8) Being your own boss. No more 9 – 5 for you.  No more daily grind.  Your life is your own and you can live it as you please!

9) Making a living doing what you love. Most people go to jobs they hate every day.  You get to do work that you enjoy.  In fact, it doesn’t even seem like work at all.  Lucky you!

10) Living your life the way you want to. Your destiny is in your hands.  What will you do?

Is there something you would like to add to the list?  Leave a comment!

To your riches!


PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on del.ic.ious, StumbleUpon, or the social website of your choice.  Thanks!

You Don’t Have To Be A Celebrity Like Farrah Fawcett Or Michael Jackson To Make A Difference

If you’re reading this right now, then congratulations.  You’ve been given another day.  The question is, what will you do with it?

Not everyone has made it to this day.  Most notably, Farrah Fawcett and Michael Jackson, who both died yesterday.  But, they are only two of many who died yesterday.  We know about Farrah’s and Micheal’s deaths because they lived such public lives.  But, there are many people, worldwide, who died yesterday whose names we do not know.  I wonder what kind of legacy each of them left behind.

As an author you have the opportunity to help others by bringing them information they need.  Being an author gives you a kind of star status.  It’s a well known fact that the general public views authors as celebrities.  What will you do with that celebrity status?  Will you use it to help others?

If you’re reading this and you haven’t started your booklet yet, if you’ve continually put it off, now is the time to write it.

If your booklet is finished and it’s sitting, it’s time to get busy and get it into the hands of those who need it.

Time is the one asset we can’t control.  You don’t have all the time in the world.  The only time you have, and the only time you will ever have, is right now.  Farrah Fawcett knew her time was short.  She created a film to help others with cancer, and to help those whose lives have never been touched by the disease to understand what cancer does to a person.   She allowed the cameras to capture some very difficult moments – moments that anyone else probably would not have wanted on film.  It was a very courageous thing to do.  Her final legacy isn’t the tv shows or films she made, and it isn’t the posters that made her famous.  Farrah’s final legacy is one of a true desire to help others.

Micheal Jackson, however, died suddenly and as I understand it, unexpectedly.  He didn’t have any foreknowledge that the day he died would be his last day.  I wonder what he might have done differently if he had known.

The point is you need to make every moment count.  You don’t have to be a huge celebrity like Farrah or Micheal to make a difference.  As a booklet author, you can make a great difference in the life of someone else.   It doesn’t matter if the world doesn’t know who you are.  If only matters that your market knows, and that your booklet is helpful to them.

Today is here.  You’ve got right now.  How will YOU use this time?

To your riches!


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