Tag Archives: marketing basics

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Your Booklet Will Speak To Your Readers. What Do You Want It To Say?

Megaphone Loudspeaker ShoutOne of the things that booklet authors tell me they are most concerned with is marketing.  They know how to write their booklet, but they need help with the marketing.

What these writers and authors have failed to realize is that your writing and marketing go hand in hand.  You can’t separate them, nor should you.

When you write a booklet that booklet will speak to your audience.  You need to keep this in mind when you are writing your manuscript.  What do you want your booklet to tell your readers about you and your business?

Yes, your booklet will be written on a specific topic.  But, your booklet will also speak volumes to your audience – and some of those words won’t be written on the page.  They’ll come up in the minds of your readers, either consciously or subconsciously, as your readers are looking at and reading your booklet.

In essence, your audience will be judge, jury and, possibly, executioner of your booklet.  They’ll judge whether is was a good value for their money and whether it met their needs – and whether they’ll buy from you again.  This is part of marketing.

The point of marketing is to get your readers’ attention and let them know you’ve got something for them.  Once they are convinced that you can offer them something of value that will be useful to them they make the decision to buy.

After they have bought your booklet they will determine whether their purchase was a good one or whether they made a mistake.  It is up to you to convince them that your booklet is worth even more than the price they paid.  You do this by giving them a quality product.  By that I mean that the booklet meets their needs.  It delivers on it’s promise, and if you really want to do it well then it delivers more than was promised.

Every booklet you create is part of your marketing.  Your booklet is going to speak to your readers beyond the words that you’ve written in it whether you want it to or not.  Make sure that yours is telling them to buy more booklets!

Comments anyone?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Why You’re Not Making Sales And What You Can Do About It

You’ve created a booklet, or perhaps your latest and greatest product yet.  You’ve put it out there in the marketplace and shouted to your audience that it’s available.  In short, you’ve done everything you could think of to get your audience to take notice but they’re not budging.  Your sales are few or worse -nonexistent.  What happened?

Here’s a quick list of potential problems and how you can make it better:

1)  You’re not marketing to the right people.  Knowing who you’re writing for or who is most likely to purchase what you have to offer is an essential marketing component for any product.  It could be that your product is fantastic but you’ve got the wrong audience.  Take a closer look at the audience you’re marketing to.  What else are they buying?  Are they buying similar items? If not you make need to find another market.

2)  You’re not using the right media.  It may be that you’ve got the right audience but the wrong media.  For example, are you trying to reach seniors through twitter?  Forget it!  Studies have shown that seniors prefer Facebook!  But if you really want to see an impact in your sales to seniors you’ll be marketing to them offline because that’s the best way to get response from this age group.   Take a look at what your audience pays attention to and how they communicate, then communicate to them through the same means.

3)  You didn’t say the magic words.  Knowing what your audience buys and which sales channels they pay attention to most is only part of the process.  You also need to know what kind of message they respond to.  You might be dangling the carat right in front of their nose but if they think it’s a carrot they’ll walk away and never come back.   Look at your sales presentation.  Is there anything in it that your audience might be turned off by?  Did you forget to include something important?  What big problem does your audience have that you can solve for them?  Did you tell them that in your sales presentation and make it crystal clear?

So many business owners and authors today think that all they need to do is come up with a product or write a book, put it online and presto!  Instant money!  But, more often than not, people are finding out that – just like in the offline world – it’s not quite that easy.

Knowing who your audience is, what kind of message they will respond to and how you can reach them are the most basic, most important essentials to making sales.  These three are the foundation on which everything else is built.  If you’re not making sales chances are one or more of these three fundamentals is the culprit.

Comments anyone?

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!