Tag Archives: how to write good content

Why Staying In The Know Means More Money For You And Four Easy Ways You Can Do This

Staying in touch with what’s happening in your industry is vitally important to your career as an author.  When you write a booklet you want to be known as an expert.  Being viewed as an expert in your booklet’s topic means being able to sell other booklets and products to your market because they’ll view you as the go to person for information on the subject – and that means more money for you!

Here are four ways you can keep up on the latest in your industry:

1)  Read industry magazines and books – you can subscribe to magazines and in some cases you can even get magazines for free.  And check Amazon for the latest best sellers in your industry.  Not only will you stay informed, but you’ll be in the know about what other authors are publishing on your subject.

2)  Search for information online – Reading industry related blogs and forums will keep you informed on what people are talking about now.

3)  Attend industry events such as seminars or trade shows – This gives you the opportunity to talk with people face to face as well as hear speakers and meet vendors within your industry.

4)  Join a club or organization within your industry – Not every industry has a club or organization associated with it, but many do and some have many to choose from.  Being a part of a club or organization that has to do with your industry will not only help keep you up to date on the latest, it also gives you credibility in the eyes of your market.  It’s like a stamp of approval – you belong to the club so you’re one of them.

Staying informed will not only help you keep your booklets and other products up to date, it will also help you create new ones because you’ll be aware of what’s going on in your industry and what information is needed most.  And, being able to create products with information people want means they’ll buy those products and turn to you when they’re ready for more!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

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The One Question You Must Ask In Order To Make Money Writing Booklets

Remember back when you were in school and your English teacher would give you a writing assignment?  You wrote the assignment to get it done and get a good grade from the teacher.  You paid attention to writing mechanics – making sure all your sentences were complete, that all your “i’s” were dotted and your “t’s” were crossed, and that your prose had the proper flow.  That’s how you learned to write.  And that’s how most authors continue to write when they finish school.  But, if you think you can make money writing booklets using this same method you’re in for a big disappointment.

Your readers don’t care about writing mechanics.  Sure they expect to read a professional publication – one with correctly spelled words that makes sense.  But, what they care about most is the same thing you care about when you buy a new book.  They care about the content.  And, more importantly, they care about the value they will derive from that content.

When you write a booklet you don’t want to just stick some content between the covers and hope it will fly.  Yes, writing a booklet is quick and easy, but you’re not writing it to please your 8th grade teacher and get a good grade.  You’re writing a booklet to make money, and to do that you must build value into every page so that your readers will feel like they received the bargain of the century!

Imagine this.  You’ve written a booklet about how to save money on a college education.  Your booklet is jam-packed with tips and ideas on every page that a college bound student can pick up and use right now with ease.  Mabel Smith Buys your booklet for $5.00 because her daughter is planning to go to college in two years.  Mabel likes your booklet so much that she raves to her sister, Mary, about the booklet and Mary buys one too.

Mary is a homeschool mom, and not only that, she is head of a homeschool organization in her town and she hosts a large homeschool fair there every year with 200 vendors and thousands of homeschool parents in attendance.  She likes your booklet so much that she decides to mention it to several relevant vendors – potential quantity buyers for your booklet!  Not only that, she’s decided she wants to order a few hundred copies to sell at the fair to help finance her homeschool group’s activities.

Can you see the possibilities?  Yes, it can happen – but only if you pack some real value into your booklet.

Even if it doesn’t happen quite the same way for you as it does in the example above, having a booklet that offers significant value to your readers can have another advantage.  When your readers see how much you have to offer, they’ll want to buy more from you!  

In addition, a quantity buyer who feels that your booklet would offer value to his market (your readers!), will be very likely to buy your booklet in large numbers – hundreds or even thousands of copies.

When I was dealing with an executive who was interested in a large quantity purchase (600,000 copies!) the first thing he said to me was that my booklet was good and he knew his market would enjoy it.  He wanted to use it as a reward for purchasing his company’s products.  It would not have been a good reward had the booklet not contained value for the recipients!

As you write your booklet ask yourself this question – what is the one thing your readers will take away from your booklet?  What will they learn, gain, or know how to do?    Answer that question and you’ve got value!

To your riches!

Kim Hillman

PS:  Have you seen my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here!

Check out my ebook, Publish Outside The Box, here!

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What To Do When The Words Won’t Come

Sometimes, in spite of your best efforts to come up with a good booklet topic, you come up empty.  Or, you’ve started your booklet but now you’re stuck.  You just don’t know what to say next.  What can you do?

There are many reasons why you may not be able to come up with the words or the right topic for your booklet. You might be under stress and unable to think clearly, or you might be trying to write at a time when you’re tired.  You may have gotten out of practice because you haven’t written anything in a while, or you might be hungry and all you can think about is food.

Whatever the reason, the solution is simple.  Give it a little time.  Don’t think about it too much.  There’s no sense in beating a dead horse.  Just walk away, do whatever you need to do – eat, sleep, or deal with whatever you need to deal with – and then return to your writing refreshed and ready to go.

Sometimes you just need a little break, especially during a busy time such as the holiday season.  In that case, it may be best for you to wait until after the holiday to pick up your writing again. It can be very difficult to focus on your writing when you’ve got so many other things to do.

Take a break and take care of yourself.  Then the words will come.

To your riches!

Kim Hillman

PS: Need a little help getting started?  Click here.

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Are You Really Qualified To Do This?

You’ve got an idea, or a goal – something you would like to do.  Maybe it’s writing that first booklet, or maybe it’s expanding your product line.  Or, maybe it’s offering classes or speaking about your booklet’s topic.  But, Whoa!  Wait a minute!  You’ve never done this before.  Are you really qualified?

Two Kinds Of People

There are two kinds of people in the world – those who achieve their dreams and those who don’t.  The ones who don’t outnumber the ones who do.  Why?  Because they don’t believe they have what it takes.  Either they don’t believe their idea is good enough, or they don’t believe they’re educated enough, or they don’t believe they have enough clout or credibility.  And the list goes on.

The ones who don’t believe they can do it are not looking at their situation from a realistic perspective. They’re caught up in their own web of unbelief, and they can’t see beyond it.

What The Achievers Do Differently

What about the ones who do achieve their dreams?  Do they really believe any differently than those who don’t reach their goals?

The truth is, the ones who do achieve their dreams have just as many doubts as the ones who don’t.  The difference is the people in the achievers’ group don’t allow their doubts to stop them. They have learned how to overcome their doubts and fears.

The achievers have the ability to look at the situation, analyze it, determine what needs to be done, and then do it. For example, if you wanted to write a booklet about the game of chess but you are not a professional player, you might be concerned that you don’t know enough about the game to write the booklet.  But, as someone with the mindset of an achiever, you would find a way to learn what you need to know in order to write that booklet.  This might include reading books, researching online, watching videos and/or DVD’s, getting involved in a chess club, and so on.

After immersing yourself in the game of chess for a short time, you would know enough to write your booklet.  You would be familiar with the game and able to not only give the basics of how to play, but also advice on a few good moves.

Join The Achievers

You don’t have to be the top expert in your subject to write your booklet or expand your products or teach a class.  You don’t have to be a professional chess player to write a booklet about chess.  There is always someone who knows less than you do, and who would appreciate any information you have to offer. There are plenty of people who don’t know how to play chess, but they would like to learn.  These people don’t care about becoming professional chess players.  They just want to learn how to play so they can get in on the fun and enjoy the game.  Your booklet, “Chess For Beginners” would help them do that.

You may not be qualified to tell professional chess players how to improve their game, although someday you could be.  But, it doesn’t matter.  Don’t worry about what you’re NOT qualified to do.  Look at what you ARE qualified to do.  If you’re qualified to give advice to beginners or amateurs, do that.  And stay immersed in your subject so that you can improve your knowledge.  As you improve, so will your qualifications.

Join the achievers group.  Look at what you need in order to be able to realize your dream, and see it as an opportunity to do something about it rather than brushing it aside.  Chances are you are qualified to do what you want to do on some level, and if you need a little more knowledge that’s an easy fix.

As for credibility and clout, those come with doing.  So get out there and do it!  The rest will follow!

To your riches!


PS: If you would like to discover how to write your booklet and get it on the market fast so you can start making money with it, click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!


Your Booklet Manuscript: Five Tips To Tighten Up Your Writing

A booklet is a small publication.  It isn’t meant to say it all, and this what people appreciate about booklets.  They’re concise and to the point – a quick and easy read.

Here are five tips to help you tighten up your writing so you can give your audience the quick and easy read they expect, and deliver as much solid information as you can.

1) Decide what your booklet is really about. Your booklet’s topic should be clear, not vague.  It should be specific and to the point.

2) Keep your sentences short and to the point. Enough said.

3) Use the jargon your particular audience understands. You would write very differently to young, at home moms than you would to chiropractors.

4) Include only the facts or what matters most. When you’re writing a booklet, you don’t have room to include every last detail.

5) Proofread your booklet and remove any unnecessary words.

To your riches!


PS: If you’re ready to start writing your booklet manuscript and you would like more detailed help, click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!


How To Create Content They Will Read – Five Writing Tips To Help You Do It

Not quite sure how to write your content?  Here’s a quick list to help you!

1) Know your audience and give them your best.

2) Write in your readers’ language so they will understand you and connect with you.

3) Get to the point.  Booklets are short.  You don’t need to include every last detail.

4) Varify your facts.

5) Proofread your work and hire an editor if you need to.

To your riches!


PS: Would you like more detailed, step by step instructions for writing your content?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes ONE idea to start the riches flowing to you.


Quick Tip: Never Start With A Blank Page

Have you ever sat down to write and stared at the screen in front of you or the paper in front of you, and found your mind wandering as you wondered what to write?  You may have chosen your subject, but those first words just wouldn’t come to you.

The best way to avoid this problem is to never start with a blank page.  You should always have something to work from, such as some research you have done, an article you’ve cut out or copied, or a list of ideas you’ve come up with.  This gives you some fuel for your brain so your brain doesn’t have to do all the work!

An extra hint: This works well for writer’s block too, throughout all the stages of writing your booklet manuscript.

To your riches!


PS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

PPS: For those of you who have inquired about my new product, it’s at the printer’s as I type this and should be available next week!  Stay tuned to the blog for updates!