Tag Archives: how to sell more booklets

How To Sell Your Booklets And Make Money Online Without A Website

buy-686337_1280A couple of days ago I was talking with a lady, named Jean,  who is very interested in becoming a booklet author.  She’s got some fabulous ideas for booklets.  But, she had no clue how to offer her booklets online once they’re written.

Jean doesn’t have a website, and right now she can’t afford to have one created.  She wanted my advice as to how she could get her booklets online without having to pay anything up front and without a website.

I understand where Jean is coming from because I’ve been there too.  When I began my own booklet adventure I was just like Jean – no money to sink into a website.  And, even if I had the money at the time, I wanted to be sure that my business was going to fly BEFORE I sunk a lot of money into it.

I needed a platform that would be easy to use and that would get my booklets online as a digital download so I could get paid, without having to pay any money up front.  And, that platform needed to be very easy to use.  I’m no techie and I didn’t want to deal with any technical frustration.  I just wanted to be able to easily upload my digital product and create a sales page for it.

After doing some research I found a wonderful company called Zaxaa.  You might have heard me talk about them before.  That’s because I can’t sing their praises highly enough!

Zaxaa let me sign up for free, and I didn’t pay a penny until I made a sale.  And then, they only took 3% of my selling price.

I found it extremely easy to upload my e-book to Zaxaa’s platform, and they have wysiwyg (what you see is what you get) editor so I could write my sales page and see exactly how it would look as I wrote it -no code needed!

And, Zaxaa connects to Paypal, so that made it easy for me to get paid!

If you’re planning to create booklets and other products and you would like to offer them digitally as a download, but you don’t have the money to create a website, Zaxaa is a great way to go!  You can sign up for a free account and start selling right away, once you’ve uploaded your product and created your sales page.  It’s so easy!  And they even let you upload an unlimited number of products for free!

And let me stress, the free account is NOT a trial offer.  It’s free FOREVER!  The only time you will ever pay anything is when a sale is made.  There are no set-up fees and no monthly fees with the free account.

Zaxaa also offers a premium level, and if that interests you I urge you to grab it today as the price for this is going up on May 12th.  I wanted to be sure to get this information to you right away before that happens, because once you’re in the price you’ve paid is the price you will ALWAYS pay.  So if you do decide you want the premium level, if you get it before the price goes up you won’t have to pay the higher price.

I recently created a website which will be launching soon.  It’s taken five months and a lot of work and literally thousands of dollars to do it right.  I’m so glad I started with Zaxaa first!

If you don’t have a website, you owe it to yourself to at least check Zaxaa out and see if it’s right for you!

Here’s my affiliate link:

https://www.zaxaa.com/?ref=KimHillman

In full disclosure, I am a Zaxaa affiliate, which means that if you use my link and sign up, I get a few dollars for referring you.  If you do sign up, I highly encourage you to get your own referral link.  That way when you tell others about Zaxaa you’ll get a few dollars too!  That’s another thing I love about Zaxaa!

One last thing.  I’ve never had any technical issues with this platform – ever.  It’s always worked.

I don’t recommend things I haven’t personally used or that I don’t know much about.  I will always only give my personal recommendation to the very best products and services that you will find truly helpful.

Jean signed up for Zaxaa on the spot.  She now has a selling platform.  Problem solved!  How about You?

Here’s that link for you again:

https://www.zaxaa.com/?ref=KimHillman

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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How To Write A Successful E-booklet Your Readers Will Love

HeartSome people will tell you that a successful e-book (or e-booklet), or a successful book, doesn’t need to make a lot of money.  These people’s definition of success is based on whether or not readers like the book or booklet.

While it is important to create an e-booklet that readers will enjoy or find handy, it is just as important, if not more so, to make money.  If your e-booklets, or any of your other products, are not bringing in money then you don’t have a business.  You have a hobby.  A business can only sustain itself (and you for that matter!) if it brings in money.

And, it needs to bring in a lot of money.  After all, what’s the point of being in business if you could make the same amount of money working for someone else?  It’s not easy being in business so if you’re not going to make it worth your while you might as well let someone else have the hassles and you can just collect your paycheck.

All that said, you do want to keep your readers and quantity buyers coming back for more, and that means creating quality products, booklets and e-booklets your readers will love.  So, how do you do that?  Here are three simple steps to help you create an e-booklet your readers will love:

1)  Know your audience.  Who is your ideal reader?  Create a profile of them and tailor your booklet just for them.

2)  What is your ideal reader’s biggest problem in the area of your subject that you can solve with your booklet?  People are willing to pay for information they can use to help them solve a problem.  When you target your booklet to your market’s needs they are more likely to buy.

3)  Make your information easy to understand and use.  The whole point of booklets is that they are a fast read – the most important information at your fingertips.  Don’t waste pages on introductions and other non-essential data. Pack every page with useful information.

Doing the above three things will help ensure that your e-booklet is successful and your readers will return for more!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

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Three Simple Ways You Can Make More Sales By Offering Your Booklets For Free

Free Neon-Sign

You see it all the time – merchants giving away free products.    Free has probably been a marketing strategy since one caveman traded with another.  Why?  Because it works.

It’s been said that everyone loves a bargain.  And if that’s true (and it is!) then everyone loves getting something for free even more.  Offering something to your prospects and customers for free does several things.

First, it builds goodwill.  Its shows your marketplace that you’re not like all those other money hungry businesses out there (even though every business really is about the money!  Without money you have no business!).

Second, it makes your prospects and customers feel good.  It feels good to get a gift, and when they get that gift they’ll associate that good feeling with you and your business – even if only subconsciously.

Third, it gives you the opportunity to get your booklet or e-booklet into the hands of a prospect so they can discover what you and your business are truly about.  This is the best marketing position to be in because you’ve got their interest.  They don’t feel like you’re selling anything to them.  They just want to read the free booklet.

So, how can you use this simple marketing strategy to sell your booklets without giving away the store?  Here are three ideas you can try.

1)  Buy one get a free e-booklet.  If they buy a booklet, they get a free e-booklet of equal value of their choice.  You can offer this whether they’re paying for a printed booklet or an e-booklet.

2) Get a free booklet or e-booklet with any purchase of $10.00 or more.  You can set any dollar amount you want to.

3) Get a free e-booklet, no purchase necessary.  The free e-booklet might be the first in a series, in which case the purchaser will need to buy the next booklet to get more information.  Or, it might be an introductory booklet that helps potential customers get to know more about you, your expertise, and what you and your company are really all about.

There are many ways you can offer free booklets.  What are some of your ideas?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Do Ugly Covers Really Sell More Books?

I’ve heard it many times.  Maybe you’ve heard it too.  Ugly book covers sell better than pretty ones.  But is it true?  And if it is should you create an ugly cover for your booklet?  And what if you write a book?  Should that cover be ugly too?  What about your other products?

FACT: Ugly often outsells pretty when it comes to book covers, but that doesn’t mean you should make your cover an ugly one. 

You’re probably familiar with the Dummies series of books, which has titles such as Investing for Dummies, Medicare for Dummies and The Bible for Dummies.  Every book in the Dummies series has the same black and yellow cover with a photo under the title that goes along with the content of each book.

The Dummies series’ book covers are not pretty.  In fact, they are pretty ugly and yet the Dummies series sells, on average, ten Dummies books in the United States every minute.  Most authors can’t even imagine sales that high let alone entertain such thoughts and dream about it.  But what’s really behind these incredible sales statistics?

In the case of the Dummies books it’s a combination of things.  First, the title tells you that this information is going to be a no-brainer. It’s all going to be spelled out for you step by step in easy to understand terms.  This is a huge marketing strategy in and of itself because these days nobody wants to sift through a ton of difficult material (which is why the market is wide open for booklets!) – and in case you haven’t noticed those Dummies books are pretty thick.

Second, the cover colors – black and yellow – are considered the best contrast to attract the eye. According to some color psychologists yellow is the first color the eye sees so it will make a book cover stand out. That doesn’t mean it’s appropriate in every case, but it did work well for the Dummies series which started out in bookstores before the internet.  The books needed to get attention from the shelf, and the colors lend themselves well to the non-fiction variety of how to information that the Dummies series is so famous for.

Third, the Dummies series, with their yellow covers, are reminiscent of a phone book, and phone books, like the Dummies series, are reference books.  When you see a Dummies book your subconscious may be making a connection of which you are not aware.  Like the old yellow phone books, the Dummies books feel familiar and trusted.

All of these things work in the Dummies books’ favor, but the real bottom line is that the publishers of the dummies books know their market well, and they were able to create a cover for that market that also fit the material inside the books.

When you create a cover for your booklet, book or other products, it’s not just about the aesthetics of the cover.  It’s really about what the design conveys to the potential buyer that’s important.  An ugly cover may work very well for you, or it may not.  You need to know your market well in order to come up with something that is pleasing to them.  When you create a cover that connects with your audience, grabs and their attention and gets them to take notice, you’ll have a winner!

To your riches!

Kim Hillman

PS:  Have you checked out my free ecourse?  It’s called “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here!

You can find my ebook, “Publish Outside The Box” here!

And please do like me on FACEBOOK and friend me on TWITTER!

The Fundamentals Of Making The Sale – The First Rule Of Sales

Were you ever in a scout group as a child?  If you were, do you remember selling cookies or candy as an annual fundraiser?  I do, and I remember that people had many reasons for not buying.  Some were diabetic, or had other medical reasons for not consuming candy, while others didn’t consume candy because they felt it was unhealthy.  Some claimed they couldn’t spare the few dollars it took to make a purchase, and others gave no reason at all.

Why trying to sell to everyone is a bad idea

The scouts who sell their cookies and candies are like the door to door salesman.  They ask everyone they come into contact with if they will buy a box of their candy or cookies.  The problem with this method of selling is that most people will say no.  There is no specific target market to sell to.  Everyone is asked.

Every product has only a small segment of the general population that will be interested in purchasing that product.  Even products that everyone uses, such as shoes, are broken down by category and each category has it’s own specific market.  In the case of shoes you have three main categories – men’s, women’s, and children’s.  And then each of those categories has sub-categories: sports, casual, dress, and so on.  A 65 year old man probably is not going to be convinced to buy a pair of toddler girl’s dress shoes, unless he is buying for his granddaughter.

The Exception To The Rule

Sometimes people do buy something outside of their specific market, as in the case of the 65 year old man above.  When they do, they are usually making the purchase as a gift.  There were times in my childhood as a scout, when I was selling candy and cookies door to door, someone would tell me that they didn’t eat candy, but that someone dear to them did and they would make the purchase for them.  But, this is the exception in sales, not the rule.

Getting people to buy your product is difficult when you are approaching everyone.  Someone once said that you have to go through alot of “no’s” to get to one “yes.”  If you are approaching your sales this way, and offering your booklet to everyone, this is true.  But, if you do your homework, you can get far more yes’s than no’s.

The First Rule Of Sales

The first rule of sales is to know your market.  If you don’t know your market, you’ll end up trying to sell to everyone and the majority will not be interested.  The world may be small, but the world of sales is a very large place.  Only a small percentage of people will be interested in your booklet, and it’s far more efficient for you to find the ones who are likely to make a purchase than it is to waste time asking every one who crosses your path whether they would like to buy.

To do this you need to know who your booklet is for.  You need to create a profile of your most likely buyers.  How old are they?  Are they men or women?  Are they blue collar or white collar?  College grads?  Professionals?  Homemakers?  Married?  Do they have a family?  And the list goes on.  The goal is to have an idea of who your buyers are so that you don’t approach the people who don’t qualify as potential buyers.

Know your market, and you’ll know who your buyers are so you can offer them your booklet.  When you do, you’ll get far more takers.

To your riches!

Kim Hillman

 

PS:  Have you heard about my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here now!

 

Get my ebook, “Publish Outside The Box” here!

 

And please friend me on FACEBOOK and TWITTER!

 

Quick Tip: How To Make It Easier For Your Customers To Buy From You

A lady I know expressed deep frustration to me the other day because she wanted to place an order with Amazon, but they don’t accept Paypal as a form of payment.  She ended up ordering from another online vendor.

Amazon is a large online retailer, yet their methods of payment are limited.  Being that they are a strictly online retailer, they should accept Paypal.  But they don’t.  As a result they are losing sales.

I once spoke with a potential buyer from a very large company.  She wanted to purchase booklets from me with a credit card, but like Amazon, I was not prepared to accept that method of payment at the time.  I lost that sale, and I never forgot that lesson.

Be willing to accept as many methods of payment as you can – credit cards, checks, paypal, etc.  The more methods of payment you accept, the more likely you are to make the sale.

To your riches!

Kim

PS: Before you can accept any method of payment, you must first have something to sell.  Are you ready to get started?  Click here!

PPS: Subscribe to this blog by clicking here. Remember, it only take ONE idea to start the riches flowing to you!

What Makes The Difference Between A Sale And No Sale

Your booklet is hot off the press and you’re ready to start making sales.  But, there’s one thing you need to know in order to turn the sale in your favor.

You’re A Natural

Have you ever had a sales job in the past that seemed difficult?  Maybe you were selling Avon, or Tupperware, or Mary Kay products.  Or, perhaps it was vacuum cleaners, or insurance, or cars.  Or you might have sold products to wholesalers.  Whatever it was, you may have left that job because you didn’t make any money at it.

Maybe you thought there was something wrong with the product.  Or, maybe you decided that you weren’t cut out for sales jobs.  But, chances are the product you were selling was fine.  After all, other people sold them.  And as for your ability to sell, it’s definitely in your nature!

How Could They Say No?

Everyone has the ability to sell.  We all sell something everyday in the form of our ideas and opinions. Your friend wants to have lunch at restaurant A, but you think restaurant B is better, so you try to sell your friend on the idea that you should have lunch at restaurant B.  You tell your friend about the lively atmosphere, the delicious food, and the great prices.  And, if that’s not enough, it’s closer than restaurant A which will save time and gas.

Chances are, in the scenario above, you would win your friend over.  Why?  Because of your enthusiasm for restaurant B.  If they’ve never been to restaurant B, they’ll want to try it after your rave review.  You’ve given them every reason to try it, and maybe to sweeten the deal you even offered to treat them.  How could they say no?

What Makes The Difference

Your booklet is a wonderful product, created to help someone.  But, just like our restaurant example, your readers and/or buyers have choices. Should they buy your booklet, or should they opt for product B?  You will need to convince your market that your booklet is the better option.  How?  With your enthusiasm!

Your Enthusiasm should begin with your writing.  If you’re enthusiastic about your subject, it will show in your writing. Your writing will be snappy and focused, and your voice will come through as upbeat and positive, helping the reader achieve something.  Write this way and you’ll be able to extol plenty of virtues to your prospective buyers!

Your enthusiasm is what will keep you going when the going gets tough.  It will come through in your writing, and in your voice when you talk to people about your booklet.  It will make people want to listen because you have someting important and exciting to tell them.  And it will make the difference between a sale and no sale.

To your riches!

Kim

PS: Are you excited about starting your booklet adventure?  Click here!

PPS: Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog now by clicking here!