Tag Archives: free marketing

An Easy Way To Market Your Booklets And Yourself For Free

Free Neon-SignIt has recently come to my attention that some authors are questioning whether or not they should start a blog.  I find this unfathomable – first because these are writers we’re talking about and second because authors of every variety need as many marketing avenues as they can get that they can afford – and blogs are free!

Blogging is an essential part of your marketing.  Not only does it allow you to reach your audience for free, but they read it!

Think about all the marketing shoved in your direction every day.  Do you sit down and watch tv for the commercials?  No.  When the commercials come on, that’s when you get up to use the bathroom or grab something to eat or drink.  How about the billboards?  Do you drive around looking for them specifically?  No!  You probably don’t even notice them most of the time.  What about the advertising you see in magazines?  Is that why you read the magazine?  No!  You ignore the ads.  Close the magazine and you don’t remember which ads were in it.  How about the ads you see online?  Can you name one ad you saw yesterday?  How about since you turned on your computer today?  In the past 20 minutes?  I thought not.

All of the advertising methods above are expensive, with the exception of some online advertising.  And it’s all a big waste of money.  The only point to any of that is for a big company to get their logo in front of your face enough times for you to remember it.  It costs them millions of dollars, and it’s not all that effective.  For your own purposes it’s not even worth thinking about.

But, even the big companies blog.  In spite of all the money they waste on ineffective advertising, they do recognize a good thing when they see it.  And so should you!

A blog gives you the opportunity to connect with your audience in a way that you can’t with other advertising and marketing methods.  It allows you to have your say, to persuade, to teach, to show your expertise, to sparkle and to gain the trust of your audience.  It helps your audience get to know you and what you’re all about.  And, did I mention you can do this for free?!

You can sign up for all the rest of the social media you want to – facebook, twitter, pinterest, instagram and all the rest – but none of them can get your message across to your audience the way a blog can because each of these are set up for quick looks or 2 second reads.  You can’t go into any real depth with your subject matter.

As an example, if you go to my facebook page, you’ll see links to my blog posts but you won’t see any posts.  A post on facebook would be inappropriate because that’s not what the facebook platform is for.  I’ve seen people write lengthy posts on facebook, but they don’t get read.  That’s not why people go there.  People go to facebook to see what’s new or to get an overview of something, someone or a business.  They don’t go there to actually read anything.

But your blog – yeah!  They’ll read it all because that’s what they expect to do.  Of course you want to have content worth reading and break it up with some fun stuff and not make it too long….which this post is getting to be!

So blog!  If you don’t have a blog choose a blogging platform you like and start an account.  Then start writing and watch what happens!  Soon you’ll be getting comments and connecting with your audience – helping them to know, like and trust you more!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

 

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Your Booklet Will Speak To Your Readers. What Do You Want It To Say?

Megaphone Loudspeaker ShoutOne of the things that booklet authors tell me they are most concerned with is marketing.  They know how to write their booklet, but they need help with the marketing.

What these writers and authors have failed to realize is that your writing and marketing go hand in hand.  You can’t separate them, nor should you.

When you write a booklet that booklet will speak to your audience.  You need to keep this in mind when you are writing your manuscript.  What do you want your booklet to tell your readers about you and your business?

Yes, your booklet will be written on a specific topic.  But, your booklet will also speak volumes to your audience – and some of those words won’t be written on the page.  They’ll come up in the minds of your readers, either consciously or subconsciously, as your readers are looking at and reading your booklet.

In essence, your audience will be judge, jury and, possibly, executioner of your booklet.  They’ll judge whether is was a good value for their money and whether it met their needs – and whether they’ll buy from you again.  This is part of marketing.

The point of marketing is to get your readers’ attention and let them know you’ve got something for them.  Once they are convinced that you can offer them something of value that will be useful to them they make the decision to buy.

After they have bought your booklet they will determine whether their purchase was a good one or whether they made a mistake.  It is up to you to convince them that your booklet is worth even more than the price they paid.  You do this by giving them a quality product.  By that I mean that the booklet meets their needs.  It delivers on it’s promise, and if you really want to do it well then it delivers more than was promised.

Every booklet you create is part of your marketing.  Your booklet is going to speak to your readers beyond the words that you’ve written in it whether you want it to or not.  Make sure that yours is telling them to buy more booklets!

Comments anyone?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

The Best Free Blogging Platforms

One thing every writer should be doing is blogging – especially if you’re going to become an author of booklets.  Why?  Because:

1)  Those blog posts will help create an audience for your booklets

2)  Your posts can become the basis for new booklets and other products

3)  You can get feedback from your audience regarding what you write about

If you don’t have a blog yet, hop on over to this article where you can find a wonderful write-up and comparison of the top 10 free online blogging platforms.  Click here to go to the article.

To your riches!

Kim Hillman

PS:  Get my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Click here now!

Follow me on FACEBOOK and TWITTER!

 

 

 

The Easy Way To Push Your Booklet Sales Through The Roof

Would you like to push your booklet sales through the roof and enjoy phenomenal success in your business?  Yes?  Then, listen up!  The secret I’m about to share with you is absolutely mandatory for making big money – and it’s really easy!

You Built It But They Didn’t Come

When you first begin your booklet adventure, you begin with a single booklet.  But, if you’re serious about making piles of cash with your new endeavor, you won’t stop there. You will create more booklets and probably other products to offer your audience as well.

Now imagine this.  You’ve created five series of booklets, each containing three titles.  In addition to this, you’ve also created several other products – and nothing is happening. Everything is sitting.  Sales aren’t rolling in like you had hoped.  Why?

Why Nobody’s Buying

Before you can make a sale, someone needs to buy. And before anyone can buy from you, they need to know your booklet and other products exist.  You can create as many booklets and other products as you would like to, but if nobody knows about them, nobody is going to buy them.

So, here’s a HUGE SECRET that will help you get more sales: use every product you create to promote all the others. Sound difficult?  It’s not.  It’s brain-dead easy!

A Quick And Easy Fix

There are several ways you can use one product to promote another, or even your entire product line. It’s done all the time, and you’ve come across it over and over again, probably without even realizing it.  How many times have you bought one product, only to realize you needed a second product to go with it?  This idea equates to your booklet series.

A single booklet can promote an idea, which you then take further and give more information on in your next booklet.  It’s only natural that people who buy your first booklet will be interested in your next one. And all you have to do is mention in your first booklet that the next one is available. Later, as your business grows and you add more booklets and other products, you will want to mention each of them where appropriate in all of your other booklets and other products.

By using each of your booklets and other products to promote the others, you are taking advantage of a HUGE MARKETING OPPORTUNITY.  You are reaching out to people who are already interested in what you have to offer, and it doesn’t cost you a cent because your marketing is part of the product itself! But, it will certainly make you a pretty penny or two!

To your riches!

Kim

PS: Are you ready to start your booklet adventure so you can rake in some big money?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe.  Remember, it only takes ONE idea to start the riches flowing to you!

Quick Tip: The Easy Way To Advertise Your Next Booklet To A Hot Market For Free

When you’re creating your first manuscript, you should already have your second one in mind.  This way, you can let readers know somewhere in your manuscript that for more information they can refer to your next booklet.

If your first booklet is already created and you later decide to add another booklet to your product offering, you can add the second booklet’s title to the back page or back cover of your first booklet.

Adding your second booklet’s title to a page inside your first booklet is a way to get advertising for your second title for free.  You make money on the sale of your first booklet, and you don’t have to pay anything to add your second title inside.

This is also a great way to reach a market that is hot for your next booklet.  Your first title interested them enough to get them to buy, and if they like that one chances are they will be interested in buying your next title as well.  Having that next title right in front of them when they finish the first title will grab them at the very moment they are wishing for more information.

To your riches!

Kim

PS: Are you ready to start your booklet adventure?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!