Tag Archives: booklet criticism

Warning: This WILL Happen To You. How Will You Handle It When It Does?

A few days ago I was reminded just how “touchy” some individuals can be. Someone made a religious remark on a social media page – a remark that was incorrect, proven by historical evidence and fact.  Since I personally knew the person who made the remark I commented on it with the correction.  What ensued next was that person, as well as another person I didn’t know, attacking me and publicly “shaming” me on that platform.

The fact that the original remark was religious doesn’t matter.  It could just as easily have been a political remark.  And, I didn’t say anything I felt was provocative.  I was simply trying to correct an error and I pointed out the historical facts, which anyone could look up easily.  But, some people don’t care about the facts.  They have an agenda that is all their own.

Why am I bringing this up?  Because as an author you’re in the public eye, and as a non-fiction author you’ve got opinions you’re putting on the line.  Those opinions will come through in your booklets and other products as well as online in your social media and on your website.

You may believe that you’re safe because you’re writing about house-training your new puppy, but believe me someone out there one day will think you’re doing it wrong, or that house-training a puppy is cruelty to an animal, or maybe they’ll just want to bring you down because your method didn’t work for them and they’ve got an ax to grind anyway.

And if your booklet is of a religious or political nature – even from a historically proven perspective – you’re really asking for trouble!

How many times have you heard about a comedian taking the heat from the mainstream media for a joke that was poorly timed – such as a joke about a tragedy and the tragedy was still pretty fresh in people’s minds?  There have been plenty of such cases.

How many times has a movie script been canned because producers didn’t feel the movie going audience was ready to see the film?  I know of a film that was never released because it finished production on the heels of 911, and although the film had nothing to do with 911 in its story, there was a terrorist attack in the film.

You may feel that the producers made the right call in the case of the film, and that comedians who crack jokes about tragedies have poor taste and should be chastised, but my point is that nobody in the public eye is exempt.  Whether it’s an average Joe who is offended by something you wrote (even if you didn’t mean it to be offensive) or a mainstream reporter looking for a hot story –  sooner or later it will happen to you.

What can you do?  The only thing you can do is grow a thick skin, don’t take it personally, and keep going.  Your views are your views and they are what make you unique.  Without them you wouldn’t be able to write.  You’re never going to get everyone to agree with you so there is no point in trying.  You’re going to offend people when you put your writing out there and some people are very easily offended.

If you’ve made a mistake or said or written something you shouldn’t have, apologize.  But, if that’s not the case and someone takes issue with you anyway just let it slide.  There’s no reason to waste your valuable time and energy on it. Getting into a battle of I’m right and you’re wrong will only sap your strength and energy, and it might even depress you.  It will certainly derail your focus from more pleasing activities and things you need to do.  It’s not worth your time and trouble.

In my case, I was writing to someone I had known for years and thought was a friend.  I was surprised by their attack on me but I didn’t allow it to hurt me emotionally.  I just kept going in spite of the things they said.  And I would have done the same thing had they been writing something about one of my booklets or products.  In fact, I would do my best in that case to use their comments to my advantage for marketing purposes.

Grow a thick skin, don’t get emotional or take it personally and keep going!

To your riches!

Kim Hillman

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Quick Tip: How To Reap Riches From Criticism

We’ve all had someone burst our bubble at one time or another.  But, was that really their intention?  Often people give us their opinion, and we take it the wrong way.  As an author, you are probably very sensitive about your work.  But, most people are really trying to help.

Criticism can be a good thing – especially when it helps you to refine your products, customer service, or your overall way of doing business.  The plain and simple truth is we need criticism.  No matter the intent behind it, there is usually something good you can take away from it – even if nothing more than realizing that the person doing the criticizing doesn’t represent your audience.

Always try to take criticism constructively, even when you know it isn’t meant that way.  Ask yourself what you can learn from it and how it can help you to further your goals and grow your business.  Mine those riches!

To your riches!

Kim

PS: Before anyone can criticize your work, you need to have work for them to criticize.  Would you like to create your booklet the easy way?  Click here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post.  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post please share it on your favorite social website.  Thanks!

Why Having Your Booklet Previewed Is Important To Your Riches

You’ve finished your manuscript.  Now, how can you make sure it’s a winner?  Aside from producing it as professionally as possible, you need someone from within your industry or who is knowledgeable about your topic to preview it.

Who Should Preview Your Booklet?

Finding the right person to preview your booklet might sound like a difficult task, but it really isn’t.  In fact, they don’t have to be directly involved with your topic, although if they are that certainly won’t hurt.  They just need to have some knowledge of it, preferably on a professional level.

For example, my own booklets are about living a gluten and dairy free lifestyle.  When I asked someone to preview the booklets, I didn’t ask people who were already living a gluten and dairy free lifestyle, although this would have been an option to consider.  But, I chose to have an executive at a small company that manufactures gluten free products review it, and his input was very valuable to me.

Why You Need Constructive Criticism

One thing you want to consider when having someone preview your booklet is the kind of criticism they will give you.  You want constructive criticism that will help you improve your booklet. When you receive comments about your booklet from the person who is previewing it, you should ask yourself if those comments help you to make improvements.  If they don’t, you need to find another person to preview the booklet.  Not everyone is good at giving constructive criticism.

The More The Merrier

If you possibly can, it is a very good idea to allow more than one person to preview your booklet – up to as many as ten people.  This gives you many different comments from which to draw conclusions about what might need to be changed in your booklet.  Also, having more than one previewer will give you insight that you otherwise would not receive if you only had one person previewing your booklet – such as when several previewers have the same comment about some aspect of your booklet.  If several previewers don’t like something, chances are your market won’t either.

Whether you choose to use professionals within your industry or you choose to use those who would actually receive the booklet or buy it, having your booklet previewed before it hits the market will save your credibility and help you to be professional. The comments you receive – both good and critical – will help you improve your booklet so that it will sell.

To your riches!

Kim

PS:  Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single important post!  Remember, it only takes one idea to start the riches flowing to you!  Also, if you like this post please share it on del.ic.ious, StumbleUpon, or the social website of your choice.  Thanks!

Seven Ways To Deal With People Who Criticize You Or Your Booklet

If you’ve created your first booklet, you’ve already figured out that nobody is going to be as enthusiastic about what you’re doing as you are.  But, if you’re at the very start of your adventure, you probably have very high expectations of those around you – expectations that are, perhaps, unrealistic.

Not all criticism is constructive.  Here are seven ideas for how to deal with people who try to discourage you, or who might ridicule you or your finished product.

1)  Understand where their behavior comes from. Most people will never try to improve themselves or their lifestyle.  People who try to discourage you do so because they don’t believe they could do it themselves, so why would they believe you can do it?  The best thing you can do with these people is smile, politely say something like, “We’ll see…” or “Time will tell…” and then avoid them like the plague!

2)  Keep your plans and dreams a secret. Don’t tell anyone if you can avoid it.  Get your booklet created and make that first big sale, and then you can let the cat out of the bag.  This way people will have to congratulate you for your accomplishment, which will encourage you further, rather than you trying to get them to believe in your dreams.

3)  Surround yourself with like-minded (positive) people. Some of these people might be online friends, but you should have some offline people to associate with face to face too, who will uplift and encourage you to keep going.

4)  Make a commitment to your project and stick to it. This might mean creating a deadline for yourself, or it might just be a commitment to see it through.  Once you’ve decided to go for it no matter what, it will be difficult for anyone to derail you from your goal.

5)  Don’t sling mud back at them. A friend of mine once said that he who throws dirt looses ground.  Attacking the other person only makes you seem insecure and brings you down.  Instead, refer to to #1 on this list.

6)  Keep your eyes on the prize. You are on a mission.  The only way you’ll ever achieve your goals and have something better than what you have now is to plan your work and work your plan.  Resolve never to let anyone destroy your dreams or distract you from doing what you need to do.

7)  Grow A Thick Skin. Just as not everyone will share in your dream as enthusiastically as you, not everyone will love your booklet.  Some people might even laugh at it.  But, remember that in the end it’s you who will have the last laugh – all the way to bank!

How about you?  Got anything to add to this list?  Your comments are always welcome!

To your riches,

Kim

PS: Like this post?  Please share it on del.ic.ious or StumbleUpon, or the social network of your choice.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!

How To Turn Criticism Into Cash

It’s easy to feel good when someone praises your booklet.  Praise from a reader or a decision maker for a large company can do alot to brighten your day.  But, what about when someone criticizes your booklet?  Criticism is a part of life for us all, but as a booklet author it’s especially important to handle it properly.  When you do, you can literally turn criticism into cash.

Why Criticism Is Worth More Than Praise

If you have nine people who love your booklet, and one who doesn’t like it, that one person’s honesty is worth more to you than the other nine.  Why?  Because you can’t make your booklet better with praise.  Praise stagnates your work.  Praise tells you it’s fine just the way it is.  Criticism is the only thing that will tell you where you need to improve.  Therefore, when someone criticises your booklet, don’t get your feathers ruffled and walk away.  Be thankful they took the time to share with you.

Ask Then Listen

When someone criticises your work, it’s important that you get as much information from them as you can.  Ask them why they didn’t like the booklet, and how they feel it could be improved.  Sometimes their answer will be something that is simple for you to correct – such as when they feel the print is too small and should be enlarged for easier reading.  Or maybe the print is a little too light.  You thought it would be ok, but obviously it’s not.

Other times, they may tell you that they wish you had included certain information which you left out.  No matter what their response to you is, it’s vitally important that you listen to what they tell you.  This is firsthand information that will not only improve your booklet, but your bank balance as well.  Make note of everything they tell you, no matter how small the details may seem.  Then, when you go back for your next printing, make any corrections you can which will enhance your booklet and make it more desireable to your overall market.

When Not To Listen

Sometimes people will criticize for the sake of criticizing.  They’ll nit-pick your booklet to pieces, and often they’ll try to do the same to you.  They may seem angry, or come off as some type of know it all.  These people don’t have anything constructive to offer and in this case it’s best to thank them for reading your booklet and move on.

The key to turning criticism into cash is knowing which criticism to listen to.  You must filter out the comments which are irrelevant and won’t help you to make positive changes.  Consider what people tell you, even the little details, but if their goal seems to be personal rather than constructive, or if they seem to have some underlying problem which is causing them to verbally attack your booklet or yourself, those comments should be disregarded.

Criticism Is Like Gold

Truly constructive criticism is like gold for you.  It will help you improve your booklet, give you ideas for new booklets to create, and build your bank account to a nice, healthy sum.  The next time someone criticises your booklet, thank them and collect as much information from them as you can.  Then turn that criticism into cash!

To your riches!

Kim

PS: Like this post?  Please share it on del.ic.ious or StumbleUpon, or the social network of your choice.  And don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes one idea to start the riches flowing to you!