How many times have you searched for information online and found plenty of articles and blogs, but they just about put you to sleep? Boring information abounds online and off, but it really isn’t the subject that’s boring. It’s the way the content is written – without heart, without passion. You may have a passion for writing, but it’s your passion for what you’re writing about that will bring you the riches.
What Consumes You?
When you write a booklet, you must write about something that you absolutely love or that you have a very strong passion for. It must be something that you never get tired of talking about. It should be something that you think about day and night. In short, it should be something that consumes you long term.
Once your booklet is on the market, you will become known for whatever it is you have chosen to write about. If you choose to write about baseball card collecting, then you’ll be known as the expert on baseball cards. And if you don’t really love baseball cards you’ll get tired of being in the game before you ever really get a chance to play.
What Qualifies You
But, what if you really do love baseball cards? What if you have been collecting them for the past 20 or 30 years? What if you never get tired of reading about them, trading them, selling them, or talking about them? What if you’re living for the next baseball card show or exhibit and you’re willing to drive for three days to get there? What if you know every card from the past 30 years and its value on the market? Then, you have a passion for baseball cards! And that passion qualifies you to write a booklet about baseball cards.
Be True To Yourself
What if you have a passion for baseball cards, but you decide to write a booklet about how to find the right nursing home for your elderly parents because you’ve recently been through the experience and you can see a real need for that information? No matter how much your experience has taught you in finding the perfect placement for your parent, that booklet isn’t going to fly.
It isn’t because you’re not a good writer and it isn’t because there’s no market for that information. That booklet will tank because your passion for that topic is either momentary due to your experience with your own parent, or because you have no passion for the topic at all.
Imagine that all you can think about is baseball cards, and yet you have people wanting to talk to you and get your opinion on matters related to placing a parent in a nursing home? You get requests from talk shows, radio shows, magazines, and blogs for interviews. You get email and letters from people who have read your booklet and they are requesting more information from you. And for a short time you might get caught up in all the hoopla and pat yourself on the back, but it wouldn’t be long before you would be tired of it all and be really burned out, because all you would really want to do is talk about, trade and sell baseball cards.
In the end it all comes down to being true to yourself. You may not care about baseball cards at all, but you care about something. Something keeps you awake at night. Something consumes your thoughts. Something causes you to search out information about it, spend money on subscriptions because of it, or otherwise consumes much of your spare time. That something is your passion, and it’s what you should be writing about.
You may love writing, but a love for writing won’t make your booklet interesting. Writing about something you love to talk about WILL. That’s what will grab your reader’s attention and make them want to tell others about your booklet. Use your passion. Let it flow and the riches will too!
To your riches!
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