How To Maximize Your Marketing Dollars And Your Sales

executive-461657_1280If you’ve written or plan to write a booklet, you are or will be a small business owner.  Most small business owners focus on getting new customers in the door or to their website to sell them their products and services.  That is where they spend the majority of their marketing budget, and their time and energy.  But, this is a huge mistake!

While it’s important to keep fresh customers coming in, these are not the folks you want to focus on.  Why?  Because it costs you more time, energy and money to get a new customer than it does to sell to someone who has previously bought from you.

The people you really want to focus on are the customers you already have.  They’ve already proven that they know, like and trust you by spending their money with you.

Creating new products for the customers you already have will maximize your marketing dollars because each customer you get will now be a repeat customer.  And it will maximize your sales too!

Of course, when you’re just starting out and you have no customers yet your focus will be on getting new customers.  But, once you’ve made some sales you want to begin to focus on getting those customers to buy from you again by creating new products or services to offer them.

And then watch your business grow!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

The Three Essential Keys To Making Money With Booklets

keys-366422_1280So you’ve been hanging out here on the blog for a while and you’re now ready to write your booklet.  Great!  Congratulations!  Here are three essential keys for making money in your booklet adventure:

1)  Be willing to learn.  There’s so much to discover when you’re a booklet newbie.  New opportunities will present themselves to you, giving you new learning experiences.  Some experiences may be more pleasant than others, but take it all in and at the end of the day ask yourself what you’ve learned.  Everything you learn will further your experience so you’ll be that much more ahead your next time around!

2) Be willing to invest in your booklet adventure.  Sometimes you’ll need to invest a little of your time.  Other times it will be a monetary investment.  Your booklet adventure is a business.  The more you are willing to invest in it the more you’ll get back out of it.  Every business owner, including myself, invests in their business.  I, personally, invest my time in writing blog posts (like this one!), in developing new products, and in marketing among other things.  And, I invest my money into books, business services such as web hosting, and training so I can stay up on the latest.  Start small, and grow your investment as you can.  That’s how your business will grow!

3) Have patience.  While you will get your booklet completed and on the market very quickly, growing a business takes time.  Be patient with yourself and your business.  Do all you can to facilitate growth, but realize that you won’t go from zero to a million overnight.  Building a steady following of customers takes a little time.  Stay the course, and work on it every day.  Each day you’ll make progress, and before you know it you’ll have the business of your dreams!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How A Young, First-Time Author Became Wildly Successful And How You Can Use The Same Formula She Did To Skyrocket Your Readership, Your Business And Your Profits

rocket-41470_1280Today as I was browsing the news I saw a story that I just had to share.  You might have seen it too.  It was about a young woman named Ella Woodward who published a cookbook back in January, her first book ever, and it has become the fastest selling debut cookbook ever in the UK according to Yahoo News.

Even more amazing, Ella admits that she’s always hated cooking and was never very good at it.  And, to top it off, though she graduated college with a masters degree that degree is in art history, not culinary arts!

How does this happen?  And more importantly, how can this happen for you?

In Ella’s case, she was diagnosed with a rare illness that doctors were not able to cure.  So, out of desperation, Ella changed her diet.  That led to a chain of events that brought her where is she today.

But, there is a formula which led to Ella’s success that you can use too – and without changing your diet!  Here it is:

1)  Ella took action.  She didn’t just accept what the doctors were telling her.  She truly wanted to be well and she searched for a way to do that.  Likewise, if you truly want to write a booklet and build a business from it you’re going to need to take action.  It’s not going to happen while you’re sitting in your EZ chair watching NCIS or The Simpsons.

2)  Ella started a blog to document her dietary and lifestyle changes.  At first, she kept her blog private.  But she was posting recipes and uploading photos to her blog, and it wasn’t long before her friends and family were sharing her recipes and photos and her readership began to grow.  You can start a blog too!  In fact, that’s how my own business started – with a free blog!  Invite your friends and family to read your blog and ask them to comment and share!

3)  Ella promoted her blog.  While at first her promotion came from friends and family, Ella branched out shortly thereafter and began sharing her photos and recipes on other sites which helped to grow her readership.  You can do this too, and the best part is it’s free!  Find a few other sites that have something in common with what you write about.

4)  Ella saw an opportunity to use her blog as a springboard for bigger things.  Once her readership had grown significantly she decided to write a cookbook.  She also offers cooking classes (yeah – this from a young woman who couldn’t cook!) and supper and brunch clubs.  At one point her waiting list grew to over 600 people for her classes, and she had to change the way she signed people up.  She’s also planning to offer health retreats in the near future and she created an app which offers more than 100 recipes and sells for just over $5.00 per download.  Your own blog can be a springboard to other products and services as well!  What would your audience be interested in that you could offer them?  

5)  Ella inspired others as well as her doctor.  Ella has received comments on her blog from a range of people suffering various illnesses who are using her recipes and information to change their own diets and lifestyles.  Her doctor was amazed at her progress and was considering using Ella’s diet with some of his other patients in a case study.  Ella didn’t start out to inspire others.  She simply wanted to be well.  But, by putting her information out there – online and in print – she inspired others to take charge of their health.  How might your information inspire others?

So now you can see just how simple it is!  And for Ella, all of this happened within just two years.  She literally went from being an art history major in 2013 and being very ill to now owning a business that encompasses writing, health, and living better.

If this recent college grad can do all of this in such a short time, what’s stopping you?  Ella’s diet is completely vegan – no gluten, diary, meat, sugar or processed foods.  She could easily have said to herself, “There are a lot of people doing that already and I’ve got nothing new to offer.”  But, she didn’t.  She just started a blog and it became her passion.  What really pulled people in is Ella’s unique story.

How about you?  What are you passionate about?  Not really passionate about anything?  Ella hated cooking, remember?  She wasn’t passionate about it.  That came later.  Maybe there is something in your own life that you need to change, or maybe you just want to go in a new direction.  What’s your unique story?  Use that.  See where it takes you.

Take action.  Start something – a blog, a booklet, something.  Put it out there and see what happens.  Once you start getting people interested, create bigger things and inspire others.  Create the business you want and the life you want and help others at the same time.  Can it get any better than that?

You can read more about Ella at her website here:  http://www.deliciouslyella.com

The yahoo story which inspired me to write this post is here:  https://www.yahoo.com/food/when-ella-woodward-was-diagnosed-with-a-rare-112534837486.html

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Answer When Someone Asks You What You Do

career-390757_1280It happened again.  Someone asked me what I do.  This time it was the clerk from my local health food store.

There are so many different answers to this question.  I’m a wife and mother.  I could stop right there.  After all, I’m one of the lucky ones who gets to be home with my children.  But there’s so much more to me and what I do.

I’m a publisher.  But I hate telling people this.  Invariably they always want to tell me about their best friend’s cousin’s aunt who has been working on a best selling novel for years and if they could just find the right publisher…..yeah.  That’s not what I do.

I’m an author.  This is always an interesting conversation.  Most people assume I’m talking about fiction.   When I explain that I write non-fiction booklets they’re usually quite fascinated.  They smile with this gleam in their eye like, “Why didn’t I think of that?”  But, this conversation usually goes on longer than I want it to so I don’t like mentioning that I’m an author.

I’m a writer.  But I don’t like talking about that either.  I write booklets, blog posts, website copy and plenty of other things related to my business, but talking about it would probably bore most people to death.

I’m a coach, but these days who isn’t?  To non-coaches it always sounds very impressive – once you get done explaining for the millionth time that you’re not a PE teacher.

So all of these things that I do were running through my mind, and then I heard myself say, “I’m an entrepreneur.”  Oh, I thought, that’s a good one!  And then she said, “Wow!  That’s great!  You’re really lucky.”  “How so?”  I asked. “Because you were able to get your business started.  My brother wanted to be an entrepreneur, but he didn’t have the money to start his business.”

Not wanting to get further into the conversation when I knew the clerk wouldn’t really be interested, I simply replied, “Oh.  That’s too bad.  Well, maybe someday his luck will change,” and then I was out the door.

But, the truth is not every business requires a big investment to start.  You can write and produce booklets for practically nothing – especially if your booklet is produced as an e-booklet.

So many people think that you need to have alot of money to start a business, but that’s old fashioned thinking and it keeps people from doing what they want to do and living the life they want to live.  Yes, it does take alot of money to start some businesses.  If I wanted to open a restaurant or a hair salon I would need a large bank account to do it with.  But, you really can start out on a shoe-string with booklets.

Also, these days we have the advantage of the internet.  You can put up a website or use a sales platform like Zaxaa (see my link below) without making a large investment.

Starting a business isn’t what it used to be.  These days just about anyone can start a business from the comfort of their own home.

What do I do?  I’m an entrepreneur.  That covers it well.  And if you’re writing booklets and offering them for sale then so are you!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How Six Easy Steps Can Take You From Writing Hobby To Booklet Publishing Business And Beyond

success-503509_1280Have you ever thought about creating a business around your writing but you couldn’t quite see the big picture?  Well, here it is in a nutshell!  These are the basic steps everyone takes to write a booklet and build a business:

1)  Choose your audience.  It’s best to do this before you decide on a topic because this way you can write something you know your audience will love.  This also allows you to choose an audience that you have something in common with, thus making your writing easier.  If you choose your topic first, you may find that the audience that topic appeals to isn’t who you expected it to be, and you may have a difficult time relating to them.

2)  Decide what you’re going to write about.  If you know your audience this should be easy.

3)  Begin your marketing campaign.  Yes, this really should come before you ever write a word.  Your goal is to build a following so you’ll have a waiting audience for everything you create.  Fortunately this can be accomplished easily and affordably online – as long as your audience is online.

4)  Write and produce your booklet.  Congratulations!  You are now a booklet publisher!

5)  Based on your audience’s response to your booklet, you can now create more booklets and/or other products/services to offer them.

6)  Continue creating products and services to grow your business as big as you like!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

A Self-Publishing Tragedy And How Booklets Solve The Problem

It happened again today and it made me want to cry – not for myself but for the poor author who had worked so hard to write his book and get it on the market.

Like so many others he spent years perfecting his manuscript.  He decided to self-publish, and he put his book on Amazon.  And there it died.

Oh, he did sell a tiny handful of copies.  Three to be exact.  And for that he made a whopping $9.17.

Why did this tragedy happen?  It happened for a couple of reasons.

First, the author went into this not really knowing what to expect or what he was doing.  He had an idea for a book.  To his credit, he followed through, wrote his book, and got it out there.  That’s more than most people with an idea for a book will ever do.

But, he didn’t have a solid plan for how he was going to sell his book once it was done.  Throwing your book on Amazon or any other site that sells books isn’t a plan.  It’s a disaster waiting to happen.  Why?  Because, as this poor author discovered, there is a TON of competition out there – especially online.

The other reason his book didn’t do well also has to do with the competition.  Book prices on Amazon and other online book sellers has gone down – especially for e-books.  You can’t make any real money if your book is only selling for pennies.  People mistakenly think that they’ll sell hundreds of thousands or even millions of copies simply because their book is on Amazon, but it doesn’t happen that way.  In the end they’ve only sold a handful of copies, if any, and they’ve only made a few dollars.

E-books have been especially devalued in the eyes of consumers due to them being offered for 99 cents and under on Amazon.  This is bad news for authors hoping to make money from online book selling platforms.

But, printed books haven’t fared much better.  Prices on printed books are discounted, sometimes to rock bottom, and by the time the author pays all of his fees there is little, if any, profit left.

This is why I love booklets.

First, there is almost no direct competition.  Although booklets have been around for practically forever, people don’t think about them much.  You’ve probably been the recipient of a booklet or two at some point in your life.  Perhaps it was a government booklet or a hand-out you received, or you might have even gotten one in your mailbox.  But, you probably didn’t think to yourself, “Oh yay!  A booklet!  Gee, this is a great idea.  I should write one of these!”

There is no focus on booklets.  The focus is, and always has been, on books.  But, this is a good thing for booklet authors, because right now there’s almost no competition.  But, it’s not going to be that way forever.  That’s why it’s good that you’re here – thinking about booklets – now.  Because you’ve got the advantage of a head start!

Booklets are catching on and it’s only a matter of time before there are alot more booklets on the market.

Another thing to love about booklets is the price you can charge.  Since you’re not competing with a bunch of other authors writing about the same topic and selling their work for pennies, you can charge more and that means you make more money for less work!

In other words, you get paid what your booklet is worth based on its content and your audience.  That’s the way it’s supposed to be.  You shouldn’t have to lower your priced to pennies just because everyone else is.  And with booklets you don’t have to!

If you’ve been thinking about writing a booklet it’s time to stop thinking because the time to do it is now – now, before the booklet market becomes more crowded as more authors become aware of this opportunity.

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How Booklet Authors At The Top Sell More Booklets And Make Big Money

finance-634901_1280Every new booklet author wants the same thing – to make big money from their efforts.  Well, the good news is that not only can you make big money, but you can stack the odds in your favor for doing so.

Here’s what the top booklet authors do to give themselves a head start to making serious money:

1)  Know your audience.  You’ve probably heard this one before but it’s true.  This is the key to making everything else happen – from coming up with topic ideas to writing your booklet to making money.  If you don’t know who your audience is and what they want you won’t be able to give it to them.  Money is made in every business by giving a particular market what it wants.

2)  Have a marketing plan.  If you don’t know where you’re going you’ll probably end up somewhere else.  It doesn’t have to be perfect or professional or long.  It just needs to be a list of ideas of how you’re going to let your audience know about your booklet.  Some things will work, some won’t.  That’s ok but you’ve got to start somewhere.  Your marketing plan will constantly change and evolve. Everyone’s does.  No business and no audience is static.  Just write something down and go from there.

3)  Write an enticing title for your booklet.  Your booklet’s title is the first thing people will see or hear about.  It should let your audience know that this is just for them – it’s what they’ve been looking for.  It should be clear on what they can expect should they buy your booklet, and it should entice them to want to do so. Just as a headline is the most important piece of ad copy, your title is the most important piece of writing you will do for your booklet.  Give it some serious thought.

Pretty simple, right?  You bet it is!  Now go get ’em!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!