Category Archives: Uncategorized

Goodbye and Hello

end-139848_1280Seven years ago this month I started this blog and wrote my first post.  My goal was to tell other writers about the opportunity that booklets present.  I’ve done my job pretty well, I guess, because the response was better than I could have hoped for.

As a result I have expanded this blog into a full blown website to allow me to serve you better.

This blog is ending, but the adventure continues here.

Come join me and let’s share the adventure together!

See you there!

Kim Hillman

http://www.kimhillman.com

How To Have Success With Booklets And Anything Else You Want To Do

businesswoman-617127_1280Can you remember a time when you really wanted to do something, but you wanted to wait until things got better or were just right?  Maybe you wanted to start a family but you wanted more money first.  Or maybe you wanted to go back to school, but you wanted to wait until the children were older.

As human beings we all fall into this trap.  We really want to do something, but we want to wait until we’ve got all our ducks in a row or everything falls into place.  In short, we want the timing to be perfect so that everything will go smoothly.

Let me just stick a big ‘ol pin in your balloon right now and let all the air out!  There’s never going to be a perfect time, and even if things do fall perfectly into place they won’t stay that way for long.  That’s called life!

I have to remind myself of this every once in a while.  Most recently it happened with the new website project I’m currently working on.

I wanted everything to be perfect.  I, of course, would have my photo on there and I would be looking FAB-U-LOUS!  Haha!  And I had so many great ideas for the site too!  But, it would all have to wait until I lost some weight, and could put my ideas into some kind of order that made sense.  Or, so I thought!

I started the project, then scrapped it because the guy I hired didn’t seem to know what I wanted.  I didn’t really know either at the time, so I waited months before trying again.  A lot of time was lost.  And how much weight do you think I lost during that time so I could look perfect when my photo was taken for the site?  Yeah, right!

I got my courage up and decided to try again.  I hired another guy.  He lasted a week before telling me he didn’t feel he had the skills necessary to complete the job.  In a way I was relieved.  I could wait a while before trying again.  I thought about it, but I didn’t do it.  Instead, I hired a company right away to take care of things for me.  I’m not sorry one bit that I did either.  Of course, I still wish I could look better for my photos, but hey, I’m not so young anymore.  I am who I am and like most people I do the best I can with what I’ve got to work with.  That’s just how it is.

So, my photo shoot was last week.  Everything went pretty well, except I hated my hair.  I found this great new hair stylist and she decided that this is the way I should look.  At the time, I didn’t think my photo shoot was going to be so soon. I thought I’d have time to grow my hair back out before my picture was taken.  WRONG!!!  Take a lesson from me on this one.  When it comes to how you look, if you’re going to try something new make sure you’re not going to be in the public eye for a awhile.  That way if things don’t work out you’ll have time to fix it!

My point is that time marches on without regard for how you look, what your finances are, or whether everything is lined up perfectly in your own little world.  You need to move forward now.  You can’t afford to wait.  If you wait, you miss out.

My hair will be short in my website photos.  Oh well.  And anyway, there are worse things than short hair.  Like rain.  Yeah, it rained the day of the shoot and my short hair got kind of flat.  But waiting for longer hair or a sunny day (in Seattle!) would have cost me too much time.  I’m moving forward.  Life goes by too quickly.  Where might I be today and what might I have if I hadn’t put things off in the past until a better time?  A better time never comes.  You don’t know what’s going to happen five minutes from now let alone tomorrow or next week.

If you want to write a booklet do it now.  If you want to grow your business do it now.  If you want a better life tomorrow you’ve got to get started today!  Don’t let anything stop you.  Life is going to throw you some good things and some bad things as it does for all of us.  Just keep going anyway!  That’s how you succeed!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

The Real Reason For Starting Your Promotional Efforts Early

Marketing StrategyI’ve heard it so many times and it makes me want to scream!  I bet you’ve heard it too.  It’s the advice given to book authors regarding promotion.  The question is:  When should you start promoting your book?  The answer that’s always given is:  Before you’ve finished writing.

Actually, there’s some leeway with the answer.  Sometimes you’ll hear six months before you finish writing, or six months before you go to press.  But that’s not what gets my dander up.  What gets me is the reason why this advice is given.  The reason for this lovely piece of nonsense is that other authors writing on the same subject matter as you, or in the same genre as you, will get to market with all their little promotional ducks in a row and get a huge head start.  As if that really matters!

Here’s the thing.  The marketplace is vast.  There’s room for everyone and I do mean EVERYONE!  Writing a book or booklet isn’t a race.  There is no finish line.

And, if it were true that everyone else was getting a head start, you’d be out of the running before you ever wrote a word because pretty much every subject under the sun has been written about at some point in time, probably long before you were even born.

There is a time when you DO want to get a head start, and that time is when you’re writing about something happening now – something very current – such as something making headlines in the news.  But, chances are if you’re reading this blog and contemplating writing a booklet, or you’ve got a few under your belt already, that’s not you.

The REAL reason you want to start thinking about your promotion before your book (or booklet) is finished is because you don’t want to get your ebook on a website or have printed copies created, and then not have a clue what you’re going to do next.

You want to have some kind of marketing plan in place so that you can get your booklet on the market and start making money.  That’s the reason for having a promotional plan before your booklet is finished.  And by the way, I’ll tell you now that you should have some kind of marketing plan in place before you ever write the first word of your booklet.  Knowing who you’re marketing to will help you write your booklet.  And then when that booklet is finished you’ll have a plan in place for getting it sold.

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Why Offering Pre-Orders Gives You A Big Advantage

Win

Have you ever gone to Amazon’s website and clicked on a book that interested you, and you saw that it wasn’t available yet but you could pre-order it?

Pre-ordering gives the seller a big advantage – whether that seller is a large publisher or a small, one person entity like you.  The big advantage is that you get paid up front.

A lot of people make plans for how they’ll sell their product after it comes out on the market.  But, what if you could get a head start on those sales and sell before it’s even finished?  Or, in the case of your booklets, before it’s even written?

There is another advantage to pre-orders.  You get there first – before your competition.  It’s been said that the guy who shows up first takes the lion’s share of the profits.  Consider Starbucks.  They came on the scene and then, shortly thereafter came Tully’s, Big Food Java, and all the other copy cats.  And none of them are nearly as big as Starbucks.

If you’ve got a unique booklet, or a unique take on your topic, getting there first is a big advantage.  It means you are the one that your marketplace will associate that idea with.  If I say fast food hamburgers, what immediately pops into your mind?  Isn’t it McDonalds?

What works for books often works for booklets and this is true for pre-orders.  You can start accepting pre-orders a few weeks or a few months before your release date.  Just make sure that your release date is known to those who order from you so they’ll know when to expect delivery.

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

4 Easy Steps To Get Your Creativity Flowing So You Can Get Your Booklet Done

Have you ever come up with an idea for a booklet but you didn’t bother to get started on it because you lacked creative inspiration?  Sometimes an idea for a booklet can come to you in the form of a title or potential content, but you’re just not in the frame of mind to start the project.  If you put the idea aside, however, it will quickly evaporate and you’ve lost the opportunity to make it tangible and therefore make money from it.

What to do?

Step 1.  Write down those ideas!  Get them into your phone, computer or a notebook – Whatever works best for you.

Step 2.  Ponder those ideas!  Let them germinate in your mind for a while.   You’ll be surprised at what you come up with for content ideas!

Step 3.  Let those content ideas inspire you!  And, do a little research if you need to in order to get even more inspiration.  Don’t worry if you’re not inspired enough to write yet.  You just need enough inspiration to get going.

Step 4.  Start writing – even if you don’t think you’re ready.  Just getting started will help your creativity flow and before you know it you’ll have that booklet done!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

 

4 Ways To Deal With Burnout

Has your zeal for your booklet biz been zapped?  No worries!  It happens to everyone in business.  Sometimes it’s stress outside your business that saps your energy.  If that’s the case, dealing with the issue and resolving it will help to revitalize you.

Other times it’s business burnout that bites you in the behind.  You’ve been going at it non-stop – writing booklets, talking with quantity buyers, making sales – and while you’re happy with the money you’re bored with the process.

Here are a few ways to spiff things up so you can get your mojo back.

1)  Create something new.  It doesn’t have to be another booklet.  Maybe you’ll decide to create a video or cd, or maybe you’ll create a new service to offer such as teaching a class or offering to speak.  Just taking part of your business in a new direction will give you something new to focus on and give you some motivation.

2)  Read about what other entrepreneurs are doing with their business.   It doesn’t matter which business they are in.  Discovering how successful others are because they towed the line will create excitement for you and help you get going again.

3)  Take a break.  If you’ve been going at it day in and day out, nonstop without a break or a vacation it’s time for you to take a few days off.  Your business won’t suffer a bit.  In fact, it will thrive because of it.  Often we are so excited when we begin our booklet adventure that we soon get buried in all the stuff we need to do, and before we know it we’re burned out.  It sneaks up on us and we don’t see it coming.  Take a little time out for yourself and your family every now and then.  After all, isn’t that why you started your booklet business in the first place?

4)  Get some help.  Burnout can happen quickly if you’re trying to do everything yourself.  There comes a point when every entrepreneur needs to get some help in order for the business to grow.  If you’re at the point where you’re feeling overwhelmed because there is so much to do, take a look at what needs to be done and see what you can outsource.  This will take some of the burden off you and help make your booklet adventure an enjoyable one again.

Do you have some more ideas on how to deal with burnout?  I’d love to hear about them!  Write to me in the comments section!

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Thinking of writing for more than one genre? You better read this first!

Not too long ago someone asked me a very good question about writing booklets.  They wanted to know if they had to stick to one genre.  They said they had so many ideas, which fell into several different genres, and they couldn’t imagine only choosing one and sticking with it.

If this scenario describes you listen to me carefully.  Can you write booklets, books, and create other products for more than one genre?  Yes.  You absolutely can.  But should you?

The answer to the second question depends on how much you want to be known as an expert, how much time and money you have, and how much you want your business to grow.

Few people are known as experts in more than one area.  You’ve probably heard the expression, “He’s the go-to guy for x.”  That go-to guy is only the go-to guy for one thing, but he knows that one thing inside and out and can give you exactly what you need.  You know that old saying about the Jack of all trades being the master of none?  Jack is never the go-to guy.  He just happens to be around when you need someone – anyone.  But, it’s the go-to guy that makes the real money.

This is something that doctors and lawyers know very well.  That’s why your family doctor or general practitioner doesn’t make as much money as the podiatrist or the brain surgeon.  And that’s why when you need a lawyer you see listings for every possible kind – from the bankruptcy attorney to the entertainment lawyer to the family law lawyer.  Ever wonder why lawyers can get away with charging so much?  Now you know!  They’re specialists.

Another thing to consider is your time and money.  Marketing takes both.  If you write for more than one genre, you’re writing for more than one market and reaching out to both is going to cost you twice as much as reaching out to only one.

Also, if you follow your first booklet with a second one on the same subject and therefore the same genre, you can leverage your marketing dollars because now you’ve got two booklets to offer the same market rather than two booklets for two different markets.  Your market got to know you with your first booklet.  They like you and they like your work.  Now you can offer them your next booklet, and you can cross sell the two booklets to new customers.  This is something you can’t do when you have two booklets for two completely different markets.

Marketing is what makes your business grow.  Your business is only as big as your customer list.  It doesn’t matter how many products you have if they’re not selling.  You’re not doing business if your products are sitting.  and that’s precisely what they’ll be doing if you’re spreading yourself and your money too thin.  You won’t be able to do justice to either booklet in the marketing arena and that will stunt, and more likely stop, your business’ growth.

Writing for more than one genre may sound more exciting, but once you really get going with your business you’ll find you have plenty to keep you busy!  And there’s so much you can sell to just one market.  The idea is to go deep rather than wide.  In other words, keep coming up with new booklet and product ideas for the market that’s currently buying from you rather than trying to continually sell new items to new markets.

Is there ever a time to sell to a new market?  Yes.  When your booklet has been selling to your current market and has done very well, you can then take that same booklet and sell it to another market.  For example, your vegetable garden tips booklet has been selling very well to individuals, and now you want to target garden clubs.  The advantage here is that you’ve already got your booklet, and possibly more, to offer the new market without having to spend more time and money to create the new booklets and other products.   You can focus on marketing to the new market, and you’ll have more money to spend on your marketing because your booklet has been doing so well with your first market.

Sticking with one basic topic and one genre makes the most sense from the standpoints of time and money.  It sounds like it would be limiting, but when you consider other businesses out there and what they do, you’ll find that they also stick to one thing.  Wal-Mart sells to families and budget conscious consumers.  Nordstrom sells to the lower rung of high end consumers.  You won’t find Wal-Mart selling to high end consumers, nor Nordstrom marketing to the budget conscious.  McDonalds sells fast food for cheap.  Ruth’s Chris is an expensive steak house.  Neither establishment will cross over to the other’s market.

Stick to one topic in one genre and become the expert.  Create more products to suit your market.  Then watch your profits and your business grow!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!