Category Archives: The Business Of Booklets

Facing A Challenge In Your Booklet Adventure? Here’s How To Triumph!

success-663328_1280When you write a booklet, you set into motion a chain of events that seems almost tangible.  You’ve started the ball rolling and now it’s snowballed, growing larger and larger and taking on a life of its own.  Don’t fear it, embrace it!

Like a jockey on a racehorse coming around the track at full speed, you want to loosen the reins, not tighten them.  Your business is growing – let it happen!

Often we worry when things begin to happen because we don’t think we’re ready for them or we don’t think we know enough.  An example of this would be when someone buys your booklet and the next thing you know you’re offered a speaking gig.  Don’t turn it down just because you’ve never done it.  Say yes!  After all, you wrote the booklet – and the person who asked you to speak read it and LIKED it!  So it stands to reason they’ll also like your speech! And once you say yes you’ll find that you get it together and pull it off without a hitch!  And then you’ll get more speaking gigs!

Another example – your business has grown and you know it’s time for you to create a website.  But, you can’t do this on your own and your budget is limited.  You’re inclined to put it off.  Don’t!  Do what you can for now, and make it better later when you have more funds available.

If you had never written that first booklet, neither the speaking gig nor the need for a website would have happened.  These things were set in motion at the very start of your adventure.  Each presents you with a challenge, but also an opportunity.  It’s amazing the power surge you feel each time you triumph over the challenge and grab the opportunity!  And that power surge will help you grow your business because it gives you the energy you need to create!

One day you’ll look at the empire you’ve created and you’ll be amazed at how far you’ve come.  And just think – it all started with one little booklet!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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How To Start Your Booklet Adventure On The Cheap

piggy-bank-621068_1280I know a man who started a business years ago.  Like most entrepreneurs in the start-up phase of their business, he had little cash.

He decided he needed an office, so he leased a space and then purchased furniture with his credit card.  He went thousands of dollars into debt.

His business never got off the ground, and he was forced to close his doors.  This is the wrong way to start a business.

As a writer who is just starting out on your booklet adventure, your goal is to make money not spend it.  There will be expenses, of course, as there are in any business.  But, you want to minimize them as much as you can.  The less you spend, the more you have in your pocket.

And, when you don’t have much money to begin with, it doesn’t make sense to spend a lot in your start-up phase.

Here’s how you can start your booklet adventure on the cheap:

1)  Don’t buy unnecessary items such as office space, furniture, fancy software programs, office equipment, etc.  Ask yourself if you really need something before you make the purchase.  If you do really need it, maybe there’s a less expensive way you can acquire it such as purchasing online, from a discount store, or buying used.

An example of this is my desk.  For the first few years I was in business, I used a small table for my computer.  Later, when I was making more money, I wanted a desk.  But, I still didn’t like the idea of paying a thousand dollars or more and I didn’t want to buy something made of press board either.  I ended up with a beautiful wood desk that I got for a third of it’s original price from a furniture warehouse.

You can do the same thing.  Check Craigslist and Ebay for deals, or check your local discount stores and outlets.

2)  Don’t spend money on ads and marketing just to get your name out to your audience.  This is what corporate marketing is all about and it’s death to the entrepreneur’s business because it’s costly and ineffective.  Large corporations are all about building a brand and making their audience aware of it.

You, on the other hand, need to be all about sales.  Your brand awareness should come as a result of the sales you make, rather than the other way around.  It’s much better for you to use free forms of marketing and advertising – such as social media, blogs and forums – for getting your products in front of your audience.  You can move on to paid advertising (though still not the way corporations use it) when you have the funds for it.

3)  Shop around for the services you need.  If you’re hiring a graphic artist or printer, for example, don’t go with the first one you find.  Do your homework.  Chances are you’ll find someone just as good, and maybe even better, for less!

4)  Keep your inventory at a bare minimum.  If you’re printing booklets, don’t print thousands of copies.  Just print a few at a time.

Better yet, pre-sell those booklets before you have them printed!

And remember, when you’re selling digital copies you don’t have any printing costs at all!  If you need selling platform, I’ve found Zaxaa to be super easy to use.  I talked about it in my last post, which you can find here.

These are the things that new booklet authors are most likely to spend their money on in the beginning.  Don’t make that mistake!  It’s not necessary to spend a lot of money to write a booklet and get it sold.

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Maximize Your Marketing Dollars And Your Sales

executive-461657_1280If you’ve written or plan to write a booklet, you are or will be a small business owner.  Most small business owners focus on getting new customers in the door or to their website to sell them their products and services.  That is where they spend the majority of their marketing budget, and their time and energy.  But, this is a huge mistake!

While it’s important to keep fresh customers coming in, these are not the folks you want to focus on.  Why?  Because it costs you more time, energy and money to get a new customer than it does to sell to someone who has previously bought from you.

The people you really want to focus on are the customers you already have.  They’ve already proven that they know, like and trust you by spending their money with you.

Creating new products for the customers you already have will maximize your marketing dollars because each customer you get will now be a repeat customer.  And it will maximize your sales too!

Of course, when you’re just starting out and you have no customers yet your focus will be on getting new customers.  But, once you’ve made some sales you want to begin to focus on getting those customers to buy from you again by creating new products or services to offer them.

And then watch your business grow!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How Six Easy Steps Can Take You From Writing Hobby To Booklet Publishing Business And Beyond

success-503509_1280Have you ever thought about creating a business around your writing but you couldn’t quite see the big picture?  Well, here it is in a nutshell!  These are the basic steps everyone takes to write a booklet and build a business:

1)  Choose your audience.  It’s best to do this before you decide on a topic because this way you can write something you know your audience will love.  This also allows you to choose an audience that you have something in common with, thus making your writing easier.  If you choose your topic first, you may find that the audience that topic appeals to isn’t who you expected it to be, and you may have a difficult time relating to them.

2)  Decide what you’re going to write about.  If you know your audience this should be easy.

3)  Begin your marketing campaign.  Yes, this really should come before you ever write a word.  Your goal is to build a following so you’ll have a waiting audience for everything you create.  Fortunately this can be accomplished easily and affordably online – as long as your audience is online.

4)  Write and produce your booklet.  Congratulations!  You are now a booklet publisher!

5)  Based on your audience’s response to your booklet, you can now create more booklets and/or other products/services to offer them.

6)  Continue creating products and services to grow your business as big as you like!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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What To Do During The December Lull

Red Christmas OrnamentIt happens every year just after Thanksgiving.  Business grinds to a halt.  Nobody, it seems, can keep their mind on their work.  This is the time of year when executives, also known as quantity buyers, take extended vacations – sometimes without leaving their office!

In fact, this is the month when it can be difficult to do business with anyone. Either they aren’t available (probably because they’re at the office Christmas party!), or they can’t buy anything until after the holiday (you can make up any reason you want.  I’ve heard them all!).

But, just because everyone else is busy dreaming of sugarplums that doesn’t mean that you need to hang it up until after the first of the year.  In fact, this is the time for you to really crank things up and get moving.  Now is your chance to work on those things that you’ve had to set aside or put off because you were so busy making sales.

This is the time for you to reflect over the past year.  Look at how far you’ve come and how much you’ve accomplished.  Take an honest assessment of where your business is.  What went well?  What didn’t?  How can you make things better for next year?  What do you want to accomplish in the next 12 months and what is it going to take for you to get there?  Set some new goals for your business.

This is also a good time for you to complete a few projects.  Maybe you’ll start a new booklet and get it done so that you can offer it to your market in January.  Or maybe you’ve got a booklet that needs to be finished.  Maybe it’s a new blog or website project that you’ve had to put off.  Or maybe you’ve finally decided where you want your home office to be and now you just need a little furniture.

Of course, you do still want to be working on your sales.  And, even if the execs aren’t around much this time of year you can still sell to your general market.  After all, booklets make great stocking stuffers!

So grab your hot toddy, your wassail or your latte, roll up your sleeves and get to work!  The clock is still ticking – yes, even in December.   What you get done today will be another step forward toward growing your business and creating the life you want!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Why Staying In The Know Means More Money For You And Four Easy Ways You Can Do This

Staying in touch with what’s happening in your industry is vitally important to your career as an author.  When you write a booklet you want to be known as an expert.  Being viewed as an expert in your booklet’s topic means being able to sell other booklets and products to your market because they’ll view you as the go to person for information on the subject – and that means more money for you!

Here are four ways you can keep up on the latest in your industry:

1)  Read industry magazines and books – you can subscribe to magazines and in some cases you can even get magazines for free.  And check Amazon for the latest best sellers in your industry.  Not only will you stay informed, but you’ll be in the know about what other authors are publishing on your subject.

2)  Search for information online – Reading industry related blogs and forums will keep you informed on what people are talking about now.

3)  Attend industry events such as seminars or trade shows – This gives you the opportunity to talk with people face to face as well as hear speakers and meet vendors within your industry.

4)  Join a club or organization within your industry – Not every industry has a club or organization associated with it, but many do and some have many to choose from.  Being a part of a club or organization that has to do with your industry will not only help keep you up to date on the latest, it also gives you credibility in the eyes of your market.  It’s like a stamp of approval – you belong to the club so you’re one of them.

Staying informed will not only help you keep your booklets and other products up to date, it will also help you create new ones because you’ll be aware of what’s going on in your industry and what information is needed most.  And, being able to create products with information people want means they’ll buy those products and turn to you when they’re ready for more!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Four Ways You Can Spin Off Your Booklet And Make More Money

Your booklet is on the market and doing well.  Congratulations!  It’s a wonderful feeling of accomplishment.  But, if you’re not leveraging your booklet by spinning it off into other products you’re leaving money on the table!

Here are four ways you can spin off your booklet to make more money:

1)  Create a second booklet with more information to cross sell with your first one.  You’ve got a market that’s buying your booklet.  Why not sell them another one?

2)  Create an e-version of your printed booklet.  Or create a printed version of your e-booklet.  Different customers prefer their information different ways.  Creating a new version of your booklet will appeal to another segment of your market and create more revenue for you!

3)  Record your booklet to a cd or mp3.  With today’s technology this is so easy to do and costs little to nothing.  This is an easy way to expand your product line with very little extra work.

4) Teach a class or give a talk based on your booklet.  This is a great way to create interest in your subject matter and in your business, and it gives you a chance to interact with those in your market, giving you new ideas for more booklets and other products.

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!