Category Archives: Rich Marketing Ideas

An Easy Way To Market Your Booklets And Yourself For Free

Free Neon-SignIt has recently come to my attention that some authors are questioning whether or not they should start a blog.  I find this unfathomable – first because these are writers we’re talking about and second because authors of every variety need as many marketing avenues as they can get that they can afford – and blogs are free!

Blogging is an essential part of your marketing.  Not only does it allow you to reach your audience for free, but they read it!

Think about all the marketing shoved in your direction every day.  Do you sit down and watch tv for the commercials?  No.  When the commercials come on, that’s when you get up to use the bathroom or grab something to eat or drink.  How about the billboards?  Do you drive around looking for them specifically?  No!  You probably don’t even notice them most of the time.  What about the advertising you see in magazines?  Is that why you read the magazine?  No!  You ignore the ads.  Close the magazine and you don’t remember which ads were in it.  How about the ads you see online?  Can you name one ad you saw yesterday?  How about since you turned on your computer today?  In the past 20 minutes?  I thought not.

All of the advertising methods above are expensive, with the exception of some online advertising.  And it’s all a big waste of money.  The only point to any of that is for a big company to get their logo in front of your face enough times for you to remember it.  It costs them millions of dollars, and it’s not all that effective.  For your own purposes it’s not even worth thinking about.

But, even the big companies blog.  In spite of all the money they waste on ineffective advertising, they do recognize a good thing when they see it.  And so should you!

A blog gives you the opportunity to connect with your audience in a way that you can’t with other advertising and marketing methods.  It allows you to have your say, to persuade, to teach, to show your expertise, to sparkle and to gain the trust of your audience.  It helps your audience get to know you and what you’re all about.  And, did I mention you can do this for free?!

You can sign up for all the rest of the social media you want to – facebook, twitter, pinterest, instagram and all the rest – but none of them can get your message across to your audience the way a blog can because each of these are set up for quick looks or 2 second reads.  You can’t go into any real depth with your subject matter.

As an example, if you go to my facebook page, you’ll see links to my blog posts but you won’t see any posts.  A post on facebook would be inappropriate because that’s not what the facebook platform is for.  I’ve seen people write lengthy posts on facebook, but they don’t get read.  That’s not why people go there.  People go to facebook to see what’s new or to get an overview of something, someone or a business.  They don’t go there to actually read anything.

But your blog – yeah!  They’ll read it all because that’s what they expect to do.  Of course you want to have content worth reading and break it up with some fun stuff and not make it too long….which this post is getting to be!

So blog!  If you don’t have a blog choose a blogging platform you like and start an account.  Then start writing and watch what happens!  Soon you’ll be getting comments and connecting with your audience – helping them to know, like and trust you more!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

 

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How A Young, First-Time Author Became Wildly Successful And How You Can Use The Same Formula She Did To Skyrocket Your Readership, Your Business And Your Profits

rocket-41470_1280Today as I was browsing the news I saw a story that I just had to share.  You might have seen it too.  It was about a young woman named Ella Woodward who published a cookbook back in January, her first book ever, and it has become the fastest selling debut cookbook ever in the UK according to Yahoo News.

Even more amazing, Ella admits that she’s always hated cooking and was never very good at it.  And, to top it off, though she graduated college with a masters degree that degree is in art history, not culinary arts!

How does this happen?  And more importantly, how can this happen for you?

In Ella’s case, she was diagnosed with a rare illness that doctors were not able to cure.  So, out of desperation, Ella changed her diet.  That led to a chain of events that brought her where is she today.

But, there is a formula which led to Ella’s success that you can use too – and without changing your diet!  Here it is:

1)  Ella took action.  She didn’t just accept what the doctors were telling her.  She truly wanted to be well and she searched for a way to do that.  Likewise, if you truly want to write a booklet and build a business from it you’re going to need to take action.  It’s not going to happen while you’re sitting in your EZ chair watching NCIS or The Simpsons.

2)  Ella started a blog to document her dietary and lifestyle changes.  At first, she kept her blog private.  But she was posting recipes and uploading photos to her blog, and it wasn’t long before her friends and family were sharing her recipes and photos and her readership began to grow.  You can start a blog too!  In fact, that’s how my own business started – with a free blog!  Invite your friends and family to read your blog and ask them to comment and share!

3)  Ella promoted her blog.  While at first her promotion came from friends and family, Ella branched out shortly thereafter and began sharing her photos and recipes on other sites which helped to grow her readership.  You can do this too, and the best part is it’s free!  Find a few other sites that have something in common with what you write about.

4)  Ella saw an opportunity to use her blog as a springboard for bigger things.  Once her readership had grown significantly she decided to write a cookbook.  She also offers cooking classes (yeah – this from a young woman who couldn’t cook!) and supper and brunch clubs.  At one point her waiting list grew to over 600 people for her classes, and she had to change the way she signed people up.  She’s also planning to offer health retreats in the near future and she created an app which offers more than 100 recipes and sells for just over $5.00 per download.  Your own blog can be a springboard to other products and services as well!  What would your audience be interested in that you could offer them?  

5)  Ella inspired others as well as her doctor.  Ella has received comments on her blog from a range of people suffering various illnesses who are using her recipes and information to change their own diets and lifestyles.  Her doctor was amazed at her progress and was considering using Ella’s diet with some of his other patients in a case study.  Ella didn’t start out to inspire others.  She simply wanted to be well.  But, by putting her information out there – online and in print – she inspired others to take charge of their health.  How might your information inspire others?

So now you can see just how simple it is!  And for Ella, all of this happened within just two years.  She literally went from being an art history major in 2013 and being very ill to now owning a business that encompasses writing, health, and living better.

If this recent college grad can do all of this in such a short time, what’s stopping you?  Ella’s diet is completely vegan – no gluten, diary, meat, sugar or processed foods.  She could easily have said to herself, “There are a lot of people doing that already and I’ve got nothing new to offer.”  But, she didn’t.  She just started a blog and it became her passion.  What really pulled people in is Ella’s unique story.

How about you?  What are you passionate about?  Not really passionate about anything?  Ella hated cooking, remember?  She wasn’t passionate about it.  That came later.  Maybe there is something in your own life that you need to change, or maybe you just want to go in a new direction.  What’s your unique story?  Use that.  See where it takes you.

Take action.  Start something – a blog, a booklet, something.  Put it out there and see what happens.  Once you start getting people interested, create bigger things and inspire others.  Create the business you want and the life you want and help others at the same time.  Can it get any better than that?

You can read more about Ella at her website here:  http://www.deliciouslyella.com

The yahoo story which inspired me to write this post is here:  https://www.yahoo.com/food/when-ella-woodward-was-diagnosed-with-a-rare-112534837486.html

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How Booklet Authors At The Top Sell More Booklets And Make Big Money

finance-634901_1280Every new booklet author wants the same thing – to make big money from their efforts.  Well, the good news is that not only can you make big money, but you can stack the odds in your favor for doing so.

Here’s what the top booklet authors do to give themselves a head start to making serious money:

1)  Know your audience.  You’ve probably heard this one before but it’s true.  This is the key to making everything else happen – from coming up with topic ideas to writing your booklet to making money.  If you don’t know who your audience is and what they want you won’t be able to give it to them.  Money is made in every business by giving a particular market what it wants.

2)  Have a marketing plan.  If you don’t know where you’re going you’ll probably end up somewhere else.  It doesn’t have to be perfect or professional or long.  It just needs to be a list of ideas of how you’re going to let your audience know about your booklet.  Some things will work, some won’t.  That’s ok but you’ve got to start somewhere.  Your marketing plan will constantly change and evolve. Everyone’s does.  No business and no audience is static.  Just write something down and go from there.

3)  Write an enticing title for your booklet.  Your booklet’s title is the first thing people will see or hear about.  It should let your audience know that this is just for them – it’s what they’ve been looking for.  It should be clear on what they can expect should they buy your booklet, and it should entice them to want to do so. Just as a headline is the most important piece of ad copy, your title is the most important piece of writing you will do for your booklet.  Give it some serious thought.

Pretty simple, right?  You bet it is!  Now go get ’em!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Your Booklet Will Speak To Your Readers. What Do You Want It To Say?

Megaphone Loudspeaker ShoutOne of the things that booklet authors tell me they are most concerned with is marketing.  They know how to write their booklet, but they need help with the marketing.

What these writers and authors have failed to realize is that your writing and marketing go hand in hand.  You can’t separate them, nor should you.

When you write a booklet that booklet will speak to your audience.  You need to keep this in mind when you are writing your manuscript.  What do you want your booklet to tell your readers about you and your business?

Yes, your booklet will be written on a specific topic.  But, your booklet will also speak volumes to your audience – and some of those words won’t be written on the page.  They’ll come up in the minds of your readers, either consciously or subconsciously, as your readers are looking at and reading your booklet.

In essence, your audience will be judge, jury and, possibly, executioner of your booklet.  They’ll judge whether is was a good value for their money and whether it met their needs – and whether they’ll buy from you again.  This is part of marketing.

The point of marketing is to get your readers’ attention and let them know you’ve got something for them.  Once they are convinced that you can offer them something of value that will be useful to them they make the decision to buy.

After they have bought your booklet they will determine whether their purchase was a good one or whether they made a mistake.  It is up to you to convince them that your booklet is worth even more than the price they paid.  You do this by giving them a quality product.  By that I mean that the booklet meets their needs.  It delivers on it’s promise, and if you really want to do it well then it delivers more than was promised.

Every booklet you create is part of your marketing.  Your booklet is going to speak to your readers beyond the words that you’ve written in it whether you want it to or not.  Make sure that yours is telling them to buy more booklets!

Comments anyone?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Three Simple Ways You Can Make More Sales By Offering Your Booklets For Free

Free Neon-Sign

You see it all the time – merchants giving away free products.    Free has probably been a marketing strategy since one caveman traded with another.  Why?  Because it works.

It’s been said that everyone loves a bargain.  And if that’s true (and it is!) then everyone loves getting something for free even more.  Offering something to your prospects and customers for free does several things.

First, it builds goodwill.  Its shows your marketplace that you’re not like all those other money hungry businesses out there (even though every business really is about the money!  Without money you have no business!).

Second, it makes your prospects and customers feel good.  It feels good to get a gift, and when they get that gift they’ll associate that good feeling with you and your business – even if only subconsciously.

Third, it gives you the opportunity to get your booklet or e-booklet into the hands of a prospect so they can discover what you and your business are truly about.  This is the best marketing position to be in because you’ve got their interest.  They don’t feel like you’re selling anything to them.  They just want to read the free booklet.

So, how can you use this simple marketing strategy to sell your booklets without giving away the store?  Here are three ideas you can try.

1)  Buy one get a free e-booklet.  If they buy a booklet, they get a free e-booklet of equal value of their choice.  You can offer this whether they’re paying for a printed booklet or an e-booklet.

2) Get a free booklet or e-booklet with any purchase of $10.00 or more.  You can set any dollar amount you want to.

3) Get a free e-booklet, no purchase necessary.  The free e-booklet might be the first in a series, in which case the purchaser will need to buy the next booklet to get more information.  Or, it might be an introductory booklet that helps potential customers get to know more about you, your expertise, and what you and your company are really all about.

There are many ways you can offer free booklets.  What are some of your ideas?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Offer Your Market A New Product Without Doing Any Extra Writing

Keyboard

A recent study suggests that readers prefer longer e-books rather then shorter ones.  100,000 words and up seemed to be the tipping point toward higher sales.  But, does this mean you should stop selling your e-booklets and start writing lengthier e-books?  Not at all.  But, it does mean you might try a new strategy.

Everyone likes to have a choice.  Too many choices and customers become confused and don’t buy.   A single choice will bring sales, but you’ll lose some too because one choice isn’t right for everyone.  You know what they say about two heads?  The same is often true for the marketplace.  Two choices are better than one.

But, how can you offer two choices when all you have are little booklets?  Simple.  Create a series.  Picture this.  You have a series of 10 booklets.  You offer each one for sale individually.  But, you also offer them together as a package deal – bound together as it were – to make a longer e-book.  It’s the same information, but now your marketplace has a choice.  They can buy a short booklet and come back for more when they’re ready, or they can get all of your great information on the topic in e-book form.

It’s the best of both worlds and a smart marketing move.  It’s also a smart sales move because you stand to make more money this way for two reasons.  First, those who want more than just a little booklet will now have the option of purchasing your e-book.  And second, those who purchase your e-book will be spending more money up front, and those who don’t will spend even more money over the long haul because if you price your e-booklets correctly, then buying all of them separately will cost more than the price of your e-book.

Offering your booklets together as an e-book also helps you in another way.  It gives you a completely new product to offer, thus expanding your product line.  Now you offer e-booklets and e-books.  And it didn’t even require any extra writing!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Make Your Marketing Easy

I hear it all the time.  Maybe you’ve said it too, or at least thought it.  “I love the writing, but I hate the marketing.”

Like anything else you’ve never done before, when you think about the big picture of marketing it can seem pretty scary.  But, you don’t have to do everything at once and you don’t even have to do it perfectly.

Rather than looking at marketing as one big picture, try to imagine it like a puzzle with lots of little pieces.  

You don’t have to do the entire puzzle at once.  Take it one piece at a time.  When you get something that works, then move on to another piece.

For example, maybe you will want to start with your social media.  That could be Facebook, or starting a blog, or Twitter, or whatever platform you choose.  Just choose one and get it going.  Then move on to the next one.

Or maybe you would rather start with a website.  Great!  Get it done and start promoting it, and once you’re getting some action and you know what you’re doing is working then add the next thing.

One small success may not seem like much, but when you have several small successes they start to add up.

Each success you have will help you build more confidence in yourself and your marketing abilities – starting with your very first one!  Of course, you might have a marketing flop here and there but don’t worry about it.  Even the marketing pros who are paid millions for their expertise don’t always get it right.  Just learn from your mistakes and move on.

Before you know it, you’ll have your marketing running like a well oiled machine and you’ll wonder what you were so worried about!

To your riches!

Kim Hillman

PS:  Get my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash,” here!

Check out my ebook, Publish Outside The Box, here!

And please do friend me on FACEBOOK and TWITTER!