Category Archives: Rich Booklet Author 101

The Two Fastest Ways To Fail In Booklet Publishing

business-163462_1280It seems so simple.  Write a booklet, build a business, get paid.  And it is simple.  But, there are two HUGE mistakes you absolutely must avoid in order to succeed.  Make these mistakes and your booklet publishing business is doomed to fail.  What are they?

First, don’t invest in your business.

Even the simplest business is going to require a little money to get it going and keep it rolling.  As a new booklet author, your expenses will be minimal, but there will be some – such as graphic design services, printing, and long distance.

As your business grows you’ll find that you need website hosting, autoresponder services, merchant account services, and possibly other services such a those of a virtual assistant.

If you’re not willing to invest in these services, you won’t be able to run your business or you’ll stunt its growth.

Don’t look at the cost of the service as something you have to pay.  What you want to look at is the return you’ll receive for that investment.  For example, if your website hosting costs you $10.00 a month, but it allows you to have a website and you are able to make sales through that website of $500.00 a month, then you have to weigh that $10.00 against the $500.00.  If you don’t pay the $10.00, then you won’t make the $500.00.

A lot of new business owners don’t think this way.  They look at the $10.00 as being too expensive or as an ongoing fee they don’t want to pay, and they hesitate to sign up for the service.  But, by not signing up they’re missing out on $500.00 of ongoing income per month.

Does it make sense to keep paying $10.00 to keep getting $500.00?  You bet it does!

You need to be willing to invest in the services your business needs to operate.  If you’re not, then there’s no point in starting your business because it’s going to fail.

Of course, you do want to keep your expenses to a minimum.  You will need to weigh every expense carefully, making sure that it really is needed.  But, if it is and there’s no getting around it, then you’re either going to invest or watch your business shrivel up.

There’s an old saying that goes it takes money to make money.  I have personally found this to be true.  And while you don’t need a lot of money to write a booklet, you’re going to need to be willing to invest some in your business.

Second, don’t invest in yourself.

This is another area where many entrepreneurs fail.  They start out excited about their business, and after a while they either quit or have to close their doors because they’ve gone as far as they can and they’ve lost their enthusiasm.

This does not have to happen to you!

Nobody is born knowing it all.  Everyone had to learn in order to get wherever they are in business.  Every online guru and every expert you see on TV has had to make an investment in themselves of both time and money, and if they’re selling a product they’ve had to invest in that as well.

You’ve probably got knowledge in your head already from which you can write a salable booklet, and maybe even more than one.  But, what happens when you’ve written all you know?  How can you continue to create new booklets and other products?

And, what about advertising, marketing, and sales?  Do you know enough about those things to make the best profit you possibly can?  And even if you do, the game is constantly changing – especially online.  How will you keep up?

That answer is you’re going to need to invest some time and probably a few dollars into learning what you need to know.

I have to do this too, as does every business owner.  If you look at the big businesses – like corporations and franchises – they’ve got tons of competition.  They have to continually learn and re-invent and create to stay ahead of the pack.  But they know that it’s an investment well worth making because they’re focused on the return, not on how much they’re going to need to spend.

Every entrepreneur, from the kid with the lemonade stand to Oprah and Donald Trump must invest in their business and their knowledge.  Not doing so is business suicide.

If you invest in your business and yourself, your business will grow accordingly!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

The Three Essential Keys To Making Money With Booklets

keys-366422_1280So you’ve been hanging out here on the blog for a while and you’re now ready to write your booklet.  Great!  Congratulations!  Here are three essential keys for making money in your booklet adventure:

1)  Be willing to learn.  There’s so much to discover when you’re a booklet newbie.  New opportunities will present themselves to you, giving you new learning experiences.  Some experiences may be more pleasant than others, but take it all in and at the end of the day ask yourself what you’ve learned.  Everything you learn will further your experience so you’ll be that much more ahead your next time around!

2) Be willing to invest in your booklet adventure.  Sometimes you’ll need to invest a little of your time.  Other times it will be a monetary investment.  Your booklet adventure is a business.  The more you are willing to invest in it the more you’ll get back out of it.  Every business owner, including myself, invests in their business.  I, personally, invest my time in writing blog posts (like this one!), in developing new products, and in marketing among other things.  And, I invest my money into books, business services such as web hosting, and training so I can stay up on the latest.  Start small, and grow your investment as you can.  That’s how your business will grow!

3) Have patience.  While you will get your booklet completed and on the market very quickly, growing a business takes time.  Be patient with yourself and your business.  Do all you can to facilitate growth, but realize that you won’t go from zero to a million overnight.  Building a steady following of customers takes a little time.  Stay the course, and work on it every day.  Each day you’ll make progress, and before you know it you’ll have the business of your dreams!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Two Simple Steps To Getting Your Writing Done

Check MarkSo you’ve decided to write a booklet, and you’re very excited about it.  You can see it all now.  You’ve envisioned what your booklet will look like and how many millions of copies you’ll sell.  You can see the money rolling in like a tsunami heading for the shore.

Congratulations!  You’ve just taken the first step in your booklet adventure!  Now it’s time for you to take the second step – the one so many people never get to.  It’s time for you to sit down and write your booklet!

Don’t worry.  This isn’t going to take a lot of time.  But, you do need to get it done.  Without that first booklet you’ve got a great idea, but great ideas alone don’t make a business nor do they make money.  It’s time to act!

The reason so many people fail to write that first booklet is because they don’t make the time to do it.  They can make time for television, texting and surfing, but when it comes to getting the work done to push their business forward they have too many other things to do.

But, that’s not you!  That’s not you because you’re here on my blog, reading this post!

The truth is, you make time for the things that are most important to you.  I remember when I was a kid I loved Charlie’s Angels.  I made sure, every week, that at 9pm I was in front of that television.  It didn’t matter what else was going on, or whether or not I was even home.  If I had to be at someone else’s house I made sure their television would be available!

You have to do the same thing in order to get your booklet done.  You have to carve out the time to do it in your busy schedule.

First, decide where you’re going to write.  Will it be from home or somewhere else?  If you’re going to leave home I suggest writing in a quiet atmosphere, preferably a place that is calming and makes you feel good – like a luxury resort. No sense starting your first booklet at your local Starbucks if you can afford to wrap yourself in luxury for a weekend.  Of course if you can’t do this, Starbucks will do!

Next, decide what days you will write and how long you will write each day.  I wrote my first booklet from home, after dinner in the evenings.  I wrote every night, and two weeks later my booklet was done.

Once you’ve scheduled your time, stick to it!  No excuses!  You’re going to write during the time you’ve scheduled no matter what.  You’re going to write until your booklet manuscript is finished.

That’s how you get your booklet done!  Now it’s your turn!  Do the two steps above and get the writing done!

Do you have any comments you would like to add?  Please share!

To your riches,

Kim Hillman

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Where Are The Booklet Publishers?

Question MarkOne of the things writers often ask me about when I talk with them is where they can get their booklets published.  These writers have heard me talk about how simple it is to get a booklet written and on the market and they want in.  But, in order to enter this niche of the writing industry they will need to change their thinking.

Booklet publishers in the traditional sense of book publishers do not exist.  There is no big company publisher anywhere that is soliciting writers to send in booklet manuscripts.  But, that’s one of the reasons to embrace booklet publishing!

Booklet publishing, like self publishing a book, is a do-it-yourself affair.  This is an advantage because there are no rejection slips and you maintain full control over your work.  You are the one who will decide how many pages your booklet will have, what the layout and cover will look like, and when it will be available to your market.

Publishing your booklets yourself also means the entire process from start to finish happens very quickly.  There is no middle man to go through, nobody who needs to give their approval.  In short, there’s nobody standing between you and the marketplace.  You decide what you want to write, get it done, get it produced so it looks the way you want it to, and get it on the market.  It’s simple and quick.

Of course, booklet publishing isn’t for everyone.  If you want to go the traditional route and write a book and send it to publishers – if that’s where your heart is – by all means do it.  But, if you’ve been that route and you haven’t had any success, or if you’re looking for another way to make money with your writing, or if you just want to by-pass all the red tape, then booklet publishing might just be for you.

When you decide to publish a booklet you’re beginning an adventure.  You’re starting a business and doing something new, something fun and something profitable.  You’re leaving the highway and forging your own path.  In a sense, you’re a renegade writer.  You’re no longer playing by the old rule book.  Now, you’re making your own rules.

So, how about it?  Are you ready for an adventure?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

The Two Things You Must Do To Make Money With Booklets

So, you want to write a booklet and make lots of money.  Yeah?  Well, you can!  But, if you don’t do it right your booklet won’t sell.

There are two things you absolutely must do – no exceptions – in order for you to make money with your booklet.  Do these things and you’ll do well.  They may seem obvious, but you’d be surprised how many people ignore them!

First you must make sure that your booklet will be wanted.  If you create a booklet about how to teach your canary to sing but nobody wants to teach their canary to sing you’re not going to have any money coming in.

There needs to be a hungry market for what you’ve got to offer.  In its most basic sense, a booklet is information.  You must make sure that the information you’re offering is information that people want.  Not everyone will want your booklet, but you need to make sure that enough people do or it won’t be worth your time to create it.

Second, you must create a booklet that is helpful or useful.  Have you ever purchased a book thinking it was exactly what you were looking for only to receive it and find out it didn’t contain any real information?  You want to avoid this at all costs with your booklet.

Your booklet should be exactly what your particular audience needs and is looking for.  It should speak directly to them about their problem and give them solid information they can use.

Imagine you’re taking a road trip.  You pack up your car and head off down the road with your map in your hand.  But, when you open the map you find it gives directions for how to get someplace other than where you’re going.  How useful would that map be then?

Or, what if you opened the map and found the inside was just a blank piece of paper?  What kind of impression would that give you of the company that sold you the “map?”

Your booklet is a representation of you and your company.  Make it shine!  When your booklets are helpful to people they’ll want to come back to you for more, and they’ll recommend your booklets and other products to those in their circle of influence.

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Top Three Things Every New Booklet Author Must Do To Succeed

One of the things that writers who are new to booklets often ask me is how they can get started and how they can get ahead.  Here is the simple formula I share with them.

Create a plan.  No, it doesn’t have to be elaborate and it will change and grow and morph into something completely different over time than what it was when you started.  But, the point is you have to start somewhere, and having a plan gives you a starting point.

Without a plan you will stumble and fall.  You will find yourself doing random tasks, and sometimes doing nothing at all because you don’t know what to do next.

Creating a plan is as simple as deciding what you want to achieve and how you’re going to achieve it.  If you want to write a booklet and make $50,000 over the next 12 months your plan will need to help you get there.  If, after a few month you find you’re not doing as well as you had hoped, you can look at what you’re doing and figure out what you need to change.  But, without a plan you won’t have any idea.

Narrow your market.  People who are new business owners sometimes think their product is for everyone.  This is a HUGE misconception.  Everyone uses toilet paper, but not everyone uses the same brand.

Your booklet and other products will appeal to some, but not to most and certainly not to all.  You must niche down your market and focus only on those most likely to buy from you.  This will save you time and money because you’re not going after every Jane and George trying to convince them to buy from you. Instead, you’re only focusing on those people who are interested in what you have to offer.

You’ll also find that this helps you to create new booklets and other products .  You won’t create something and throw it at your market to see if they’ll bite.  You’ll know what they want, you’ll create it, and they’ll buy.

Take action!  Once you’ve got a plan and you’ve narrowed your market, it’s time to move!  Start working your plan.  Do something.  Don’t worry about whether or not it will work or if it’s good enough.  You’ll know that answer to that once you start.  And, if what you’re doing isn’t working stop doing it or change the way you’re doing it.  Then take action again.

When something is working, keep doing it and add something to it.  You’ve got a booklet out there and it’s doing well, fabulous!  Now create another one, or add a little workbook or a cd and see how that goes.

That’s it!  If you do these three things you will be well on your way to success!

To your riches!

Kim Hillman

 

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Stop Thinking. Start Writing!

Hey!

I’m back at work after a couple of months off to do the “mom” thing.   My older daughter was in her senior year of high school and there was quite alot to do for her prom, graduation, and then helping her with driver’s ed and getting a car.  If you’d like more details you can read all about it on my facebook page.  Just click the link below in my signature!

It’s so wonderful to be able to take time for family when I need to.  I wasn’t always so fortunate.  Back in my late teens and early 20’s I worked in the corporate world and my days were spent toiling for someone else, making them money while they took all kinds of trips and time off for family.  I, on the other hand, had to ask if I needed to leave my desk!  Thankfully those days are long gone!

I became an entrepreneur after my first child was born.  I had never liked working for someone else.  The entrepreneur profile seemed to fit me very well.  I was a self starter, someone who actually enjoyed coming up with ideas and then taking action on them.  And I really liked running my own show too.  I loved the freedom it gave me to make decisions for my company and, ultimately, my own future.

And that’s why it’s good to own a business!  Making money is the number one goal of any business, but freedom is the reason behind starting a business in the first place.  

No, you won’t have much freedom at first.  In the very beginning you will work harder than most people working a regular job.  It takes alot of action to get things going.  But, if you’re anything like me you won’t mind.  In fact you’ll be so excited about what you’re doing you’ll find it hard to quit working at the end of the day!

But, once things get going and are running smoothly you’ll be able to take off a few of those hats you’re wearing and hand them over to someone else.  And then you’ll have more freedom to take those long vacations you’ve been dreaming of, or to fly out of town to go to a family reunion.

If you’re someone who is creative, likes acting on your ideas and thrives on challenge then you’ve got what it takes to start a business!  And if you like to write non-fiction on top of all that then you’ve got all the makings of a booklet author and publisher!

Money is important.  It keeps us in business.  It pays the rent or house payment, keeps food on the table and clothes on our backs.  But we could get money from a regular job.  Not as much money, of course, but enough to take care of the basics and at least some wants.  And some jobs do pay pretty well.

But it’s not just about the money.  When you work for someone else that money represents your life.  It’s compensation for the time you spent working for them – time you will never get back.   So many people are missing out on time with their children or grandchildren, time with friends, and time being able to do something they’ve always wanted to do because they’re working for someone else and they have to be at that job when they’re told to be there.   But, that’s not the way it is when you’re running the show!

Yes, you do have to show up for work when you own a business.  But, you get to choose when you show up!  I’ve shown up at the office well after midnight because it suited my schedule!  And, when you show up you’ll be able to get more done than you would working a regular job because you’re running the show.  You don’t have to go through your supervisor who has to go through her boss who has to get approval from the CEO before you can execute something.  You can do what you want or need to whenever you are ready!  So, things can move along as fast or as slow as you need them to!

To sum it up, if you’ve been reading this and you’ve already got your booklet business well under way give yourself a pat on the back and keep moving forward.

And, if you’ve been thinking about writing that first booklet it’s time to stop thinking and start writing!

I welcome your comments as always!

To your riches,

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!