Category Archives: Making The Sale

4 Ways To Create New Revenue Streams With A Single Booklet

money-95793_1280When you become a booklet author, you’re giving yourself the opportunity to have multiple streams of income flowing into your bank account.  This is because booklets are versatile – they can be sold and used in a variety of ways.

Here are 4 ways to create new streams of revenue with your booklet:

1) Sales to individuals.  Selling to your individual readers can provide you with a steady stream of checks and money orders coming to your mail box and cash to your online bank account.  It’s fun to get up in the morning and see those checks in the mailbox or get online and see the sales you’ve made!

2) Sales to large quantity buyers.  Think big business, large corporations and the government.  These buyers purchase in huge quantities, from the thousands to the millions!

3) Sales to small quantity buyers.  These are your smaller businesses, associations, charities, and government institutions such as schools.  These buyers will purchase very small quantities of booklets to thousands of copies.

4) Repeat sales on a regular basis through licensing or automated delivery.  This is where you sell a certain amount of booklets to a particular quantity buyer, large or small, on a monthly, semi-monthly, half yearly or yearly basis.  These deals are great because once you’ve made the sale you can just continue delivering booklets and getting paid until it’s time to renew the license or contract.

Within each of these ideas are even more revenue streams!  For example, you may have sales to five quantity buyers, two of which are going to be repeat sales through a license.  Or, you might have three different types of businesses buying from you on a regular basis – each one providing you with a new stream of revenue.

There are so many different ways to create revenue streams with booklets!  How many can you think of?  Write your answers in the comments section below!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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A Tip For Pricing Non-Fiction

Price Tag

A recent study shows that non-fiction earns authors more money because they are able to charge more for their books.  Apparently, non-fiction readers are willing to pay more for the books they buy.

This makes sense when you consider that purchasers of non-fiction are buying information – something most of us are willing to pay a little more for when we can’t find it anywhere else.

What this means is that you can play a little more with your pricing when you’re writing non-fiction – especially if your work is written for professionals of a high earning nature such as those in the medical field.  But, even if you’re booklets aren’t written for the high earners, you still have more price elasticity than you think you do.

The only way to know for sure is to test different pricing and see what works.  If you’re considering two different prices, try the higher one first.  You might just be surprised!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Three Simple Ways You Can Make More Sales By Offering Your Booklets For Free

Free Neon-Sign

You see it all the time – merchants giving away free products.    Free has probably been a marketing strategy since one caveman traded with another.  Why?  Because it works.

It’s been said that everyone loves a bargain.  And if that’s true (and it is!) then everyone loves getting something for free even more.  Offering something to your prospects and customers for free does several things.

First, it builds goodwill.  Its shows your marketplace that you’re not like all those other money hungry businesses out there (even though every business really is about the money!  Without money you have no business!).

Second, it makes your prospects and customers feel good.  It feels good to get a gift, and when they get that gift they’ll associate that good feeling with you and your business – even if only subconsciously.

Third, it gives you the opportunity to get your booklet or e-booklet into the hands of a prospect so they can discover what you and your business are truly about.  This is the best marketing position to be in because you’ve got their interest.  They don’t feel like you’re selling anything to them.  They just want to read the free booklet.

So, how can you use this simple marketing strategy to sell your booklets without giving away the store?  Here are three ideas you can try.

1)  Buy one get a free e-booklet.  If they buy a booklet, they get a free e-booklet of equal value of their choice.  You can offer this whether they’re paying for a printed booklet or an e-booklet.

2) Get a free booklet or e-booklet with any purchase of $10.00 or more.  You can set any dollar amount you want to.

3) Get a free e-booklet, no purchase necessary.  The free e-booklet might be the first in a series, in which case the purchaser will need to buy the next booklet to get more information.  Or, it might be an introductory booklet that helps potential customers get to know more about you, your expertise, and what you and your company are really all about.

There are many ways you can offer free booklets.  What are some of your ideas?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Offer Your Market A New Product Without Doing Any Extra Writing

Keyboard

A recent study suggests that readers prefer longer e-books rather then shorter ones.  100,000 words and up seemed to be the tipping point toward higher sales.  But, does this mean you should stop selling your e-booklets and start writing lengthier e-books?  Not at all.  But, it does mean you might try a new strategy.

Everyone likes to have a choice.  Too many choices and customers become confused and don’t buy.   A single choice will bring sales, but you’ll lose some too because one choice isn’t right for everyone.  You know what they say about two heads?  The same is often true for the marketplace.  Two choices are better than one.

But, how can you offer two choices when all you have are little booklets?  Simple.  Create a series.  Picture this.  You have a series of 10 booklets.  You offer each one for sale individually.  But, you also offer them together as a package deal – bound together as it were – to make a longer e-book.  It’s the same information, but now your marketplace has a choice.  They can buy a short booklet and come back for more when they’re ready, or they can get all of your great information on the topic in e-book form.

It’s the best of both worlds and a smart marketing move.  It’s also a smart sales move because you stand to make more money this way for two reasons.  First, those who want more than just a little booklet will now have the option of purchasing your e-book.  And second, those who purchase your e-book will be spending more money up front, and those who don’t will spend even more money over the long haul because if you price your e-booklets correctly, then buying all of them separately will cost more than the price of your e-book.

Offering your booklets together as an e-book also helps you in another way.  It gives you a completely new product to offer, thus expanding your product line.  Now you offer e-booklets and e-books.  And it didn’t even require any extra writing!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Why You’re Not Making Sales And What You Can Do About It

You’ve created a booklet, or perhaps your latest and greatest product yet.  You’ve put it out there in the marketplace and shouted to your audience that it’s available.  In short, you’ve done everything you could think of to get your audience to take notice but they’re not budging.  Your sales are few or worse -nonexistent.  What happened?

Here’s a quick list of potential problems and how you can make it better:

1)  You’re not marketing to the right people.  Knowing who you’re writing for or who is most likely to purchase what you have to offer is an essential marketing component for any product.  It could be that your product is fantastic but you’ve got the wrong audience.  Take a closer look at the audience you’re marketing to.  What else are they buying?  Are they buying similar items? If not you make need to find another market.

2)  You’re not using the right media.  It may be that you’ve got the right audience but the wrong media.  For example, are you trying to reach seniors through twitter?  Forget it!  Studies have shown that seniors prefer Facebook!  But if you really want to see an impact in your sales to seniors you’ll be marketing to them offline because that’s the best way to get response from this age group.   Take a look at what your audience pays attention to and how they communicate, then communicate to them through the same means.

3)  You didn’t say the magic words.  Knowing what your audience buys and which sales channels they pay attention to most is only part of the process.  You also need to know what kind of message they respond to.  You might be dangling the carat right in front of their nose but if they think it’s a carrot they’ll walk away and never come back.   Look at your sales presentation.  Is there anything in it that your audience might be turned off by?  Did you forget to include something important?  What big problem does your audience have that you can solve for them?  Did you tell them that in your sales presentation and make it crystal clear?

So many business owners and authors today think that all they need to do is come up with a product or write a book, put it online and presto!  Instant money!  But, more often than not, people are finding out that – just like in the offline world – it’s not quite that easy.

Knowing who your audience is, what kind of message they will respond to and how you can reach them are the most basic, most important essentials to making sales.  These three are the foundation on which everything else is built.  If you’re not making sales chances are one or more of these three fundamentals is the culprit.

Comments anyone?

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Get Your Booklet Noticed And Sold

I see it all the time online – bad advice given to writers.  The latest?  That you can’t make your book (or booklet, as the case may be!) stand out because it wasn’t published by one of the major publishing houses.

Of all the writers in the U.S. only a tiny handful will ever be published by a major publishing company.  The rest will either settle for a smaller publisher, self-publish or quit writing and find other work.

Fortunately, I’ve got a lot of moxie and I never bothered with a major publisher.  Heck, I didn’t even publish a full length book.  And I never believed that a major publisher would solve all my publishing woes, make my work a best seller and write me a big, fat check.  That’s the stuff they put in movies but it’s a far cry from reality.

What I did believe in was me.  I knew that I could get my work noticed.  I didn’t think twice about it.  I created it and I put it in front of the right people – the people I created it for.  And that’s what you’ve gotta do too.

You’ve gotta grab your prospective readers (or mega buyers) by the throat, shove your work in their face and say, “This is for you!  Just for you!  And if you don’t grab it now you’re going to kick yourself later because this will change your life.  If you don’t buy it you’ll be making the biggest mistake of your life!”

Ok, so you’re not really going to grab ’em by the throat, but you’re work should make them feel exactly the way I described above.  If it doesn’t you’re doing something wrong.  And, this applies whether you’re writing a booklet, book, or creating a made for TV movie of the week.  If people don’t feel that it’s just for them and exactly what they are looking for (even if they didn’t know they were looking for it), they’ll move on to something else.

Think about the things you buy.  Would you buy a pair of shoes that didn’t fit?  How about a shirt that was an unappealing color to you?  Or, would you go to a pizza place for your 20th wedding anniversary?  When you make a purchase, you purchase what appeals to you or fits the occasion or solves your problem.  Your readers make their purchases for the same reasons.  But, you can’t purchase what you don’t know exists or what you miss.  And that’s where you need to let your readers know that you’ve got what they want.

You don’t need a big publishing house, or even a small one, and you don’t need to be a celebrity like Oprah, Donald Trump or JK Rowling to get started (though you might very well end up one before you’re finished!).  You just need to get your booklet (or book) in front of the right audience and let them know you’ve got what they want.  As long as what you’ve created is just for them, they’ll notice.  And more importantly, they’ll buy.

You can do it!

To your riches,

Kim Hillman

PS:  Wanna learn how to make money with a booklet?  Get my free ecourse here!

And check out my ebook, Publish Outside the Box, here!

And be sure to like my FACEBOOK page and friend me on TWITTER!

Thanks!

Do Ugly Covers Really Sell More Books?

I’ve heard it many times.  Maybe you’ve heard it too.  Ugly book covers sell better than pretty ones.  But is it true?  And if it is should you create an ugly cover for your booklet?  And what if you write a book?  Should that cover be ugly too?  What about your other products?

FACT: Ugly often outsells pretty when it comes to book covers, but that doesn’t mean you should make your cover an ugly one. 

You’re probably familiar with the Dummies series of books, which has titles such as Investing for Dummies, Medicare for Dummies and The Bible for Dummies.  Every book in the Dummies series has the same black and yellow cover with a photo under the title that goes along with the content of each book.

The Dummies series’ book covers are not pretty.  In fact, they are pretty ugly and yet the Dummies series sells, on average, ten Dummies books in the United States every minute.  Most authors can’t even imagine sales that high let alone entertain such thoughts and dream about it.  But what’s really behind these incredible sales statistics?

In the case of the Dummies books it’s a combination of things.  First, the title tells you that this information is going to be a no-brainer. It’s all going to be spelled out for you step by step in easy to understand terms.  This is a huge marketing strategy in and of itself because these days nobody wants to sift through a ton of difficult material (which is why the market is wide open for booklets!) – and in case you haven’t noticed those Dummies books are pretty thick.

Second, the cover colors – black and yellow – are considered the best contrast to attract the eye. According to some color psychologists yellow is the first color the eye sees so it will make a book cover stand out. That doesn’t mean it’s appropriate in every case, but it did work well for the Dummies series which started out in bookstores before the internet.  The books needed to get attention from the shelf, and the colors lend themselves well to the non-fiction variety of how to information that the Dummies series is so famous for.

Third, the Dummies series, with their yellow covers, are reminiscent of a phone book, and phone books, like the Dummies series, are reference books.  When you see a Dummies book your subconscious may be making a connection of which you are not aware.  Like the old yellow phone books, the Dummies books feel familiar and trusted.

All of these things work in the Dummies books’ favor, but the real bottom line is that the publishers of the dummies books know their market well, and they were able to create a cover for that market that also fit the material inside the books.

When you create a cover for your booklet, book or other products, it’s not just about the aesthetics of the cover.  It’s really about what the design conveys to the potential buyer that’s important.  An ugly cover may work very well for you, or it may not.  You need to know your market well in order to come up with something that is pleasing to them.  When you create a cover that connects with your audience, grabs and their attention and gets them to take notice, you’ll have a winner!

To your riches!

Kim Hillman

PS:  Have you checked out my free ecourse?  It’s called “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here!

You can find my ebook, “Publish Outside The Box” here!

And please do like me on FACEBOOK and friend me on TWITTER!