Monthly Archives: May 2015

The Two Fastest Ways To Fail In Booklet Publishing

business-163462_1280It seems so simple.  Write a booklet, build a business, get paid.  And it is simple.  But, there are two HUGE mistakes you absolutely must avoid in order to succeed.  Make these mistakes and your booklet publishing business is doomed to fail.  What are they?

First, don’t invest in your business.

Even the simplest business is going to require a little money to get it going and keep it rolling.  As a new booklet author, your expenses will be minimal, but there will be some – such as graphic design services, printing, and long distance.

As your business grows you’ll find that you need website hosting, autoresponder services, merchant account services, and possibly other services such a those of a virtual assistant.

If you’re not willing to invest in these services, you won’t be able to run your business or you’ll stunt its growth.

Don’t look at the cost of the service as something you have to pay.  What you want to look at is the return you’ll receive for that investment.  For example, if your website hosting costs you $10.00 a month, but it allows you to have a website and you are able to make sales through that website of $500.00 a month, then you have to weigh that $10.00 against the $500.00.  If you don’t pay the $10.00, then you won’t make the $500.00.

A lot of new business owners don’t think this way.  They look at the $10.00 as being too expensive or as an ongoing fee they don’t want to pay, and they hesitate to sign up for the service.  But, by not signing up they’re missing out on $500.00 of ongoing income per month.

Does it make sense to keep paying $10.00 to keep getting $500.00?  You bet it does!

You need to be willing to invest in the services your business needs to operate.  If you’re not, then there’s no point in starting your business because it’s going to fail.

Of course, you do want to keep your expenses to a minimum.  You will need to weigh every expense carefully, making sure that it really is needed.  But, if it is and there’s no getting around it, then you’re either going to invest or watch your business shrivel up.

There’s an old saying that goes it takes money to make money.  I have personally found this to be true.  And while you don’t need a lot of money to write a booklet, you’re going to need to be willing to invest some in your business.

Second, don’t invest in yourself.

This is another area where many entrepreneurs fail.  They start out excited about their business, and after a while they either quit or have to close their doors because they’ve gone as far as they can and they’ve lost their enthusiasm.

This does not have to happen to you!

Nobody is born knowing it all.  Everyone had to learn in order to get wherever they are in business.  Every online guru and every expert you see on TV has had to make an investment in themselves of both time and money, and if they’re selling a product they’ve had to invest in that as well.

You’ve probably got knowledge in your head already from which you can write a salable booklet, and maybe even more than one.  But, what happens when you’ve written all you know?  How can you continue to create new booklets and other products?

And, what about advertising, marketing, and sales?  Do you know enough about those things to make the best profit you possibly can?  And even if you do, the game is constantly changing – especially online.  How will you keep up?

That answer is you’re going to need to invest some time and probably a few dollars into learning what you need to know.

I have to do this too, as does every business owner.  If you look at the big businesses – like corporations and franchises – they’ve got tons of competition.  They have to continually learn and re-invent and create to stay ahead of the pack.  But they know that it’s an investment well worth making because they’re focused on the return, not on how much they’re going to need to spend.

Every entrepreneur, from the kid with the lemonade stand to Oprah and Donald Trump must invest in their business and their knowledge.  Not doing so is business suicide.

If you invest in your business and yourself, your business will grow accordingly!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Facing A Challenge In Your Booklet Adventure? Here’s How To Triumph!

success-663328_1280When you write a booklet, you set into motion a chain of events that seems almost tangible.  You’ve started the ball rolling and now it’s snowballed, growing larger and larger and taking on a life of its own.  Don’t fear it, embrace it!

Like a jockey on a racehorse coming around the track at full speed, you want to loosen the reins, not tighten them.  Your business is growing – let it happen!

Often we worry when things begin to happen because we don’t think we’re ready for them or we don’t think we know enough.  An example of this would be when someone buys your booklet and the next thing you know you’re offered a speaking gig.  Don’t turn it down just because you’ve never done it.  Say yes!  After all, you wrote the booklet – and the person who asked you to speak read it and LIKED it!  So it stands to reason they’ll also like your speech! And once you say yes you’ll find that you get it together and pull it off without a hitch!  And then you’ll get more speaking gigs!

Another example – your business has grown and you know it’s time for you to create a website.  But, you can’t do this on your own and your budget is limited.  You’re inclined to put it off.  Don’t!  Do what you can for now, and make it better later when you have more funds available.

If you had never written that first booklet, neither the speaking gig nor the need for a website would have happened.  These things were set in motion at the very start of your adventure.  Each presents you with a challenge, but also an opportunity.  It’s amazing the power surge you feel each time you triumph over the challenge and grab the opportunity!  And that power surge will help you grow your business because it gives you the energy you need to create!

One day you’ll look at the empire you’ve created and you’ll be amazed at how far you’ve come.  And just think – it all started with one little booklet!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Start Your Booklet Adventure On The Cheap

piggy-bank-621068_1280I know a man who started a business years ago.  Like most entrepreneurs in the start-up phase of their business, he had little cash.

He decided he needed an office, so he leased a space and then purchased furniture with his credit card.  He went thousands of dollars into debt.

His business never got off the ground, and he was forced to close his doors.  This is the wrong way to start a business.

As a writer who is just starting out on your booklet adventure, your goal is to make money not spend it.  There will be expenses, of course, as there are in any business.  But, you want to minimize them as much as you can.  The less you spend, the more you have in your pocket.

And, when you don’t have much money to begin with, it doesn’t make sense to spend a lot in your start-up phase.

Here’s how you can start your booklet adventure on the cheap:

1)  Don’t buy unnecessary items such as office space, furniture, fancy software programs, office equipment, etc.  Ask yourself if you really need something before you make the purchase.  If you do really need it, maybe there’s a less expensive way you can acquire it such as purchasing online, from a discount store, or buying used.

An example of this is my desk.  For the first few years I was in business, I used a small table for my computer.  Later, when I was making more money, I wanted a desk.  But, I still didn’t like the idea of paying a thousand dollars or more and I didn’t want to buy something made of press board either.  I ended up with a beautiful wood desk that I got for a third of it’s original price from a furniture warehouse.

You can do the same thing.  Check Craigslist and Ebay for deals, or check your local discount stores and outlets.

2)  Don’t spend money on ads and marketing just to get your name out to your audience.  This is what corporate marketing is all about and it’s death to the entrepreneur’s business because it’s costly and ineffective.  Large corporations are all about building a brand and making their audience aware of it.

You, on the other hand, need to be all about sales.  Your brand awareness should come as a result of the sales you make, rather than the other way around.  It’s much better for you to use free forms of marketing and advertising – such as social media, blogs and forums – for getting your products in front of your audience.  You can move on to paid advertising (though still not the way corporations use it) when you have the funds for it.

3)  Shop around for the services you need.  If you’re hiring a graphic artist or printer, for example, don’t go with the first one you find.  Do your homework.  Chances are you’ll find someone just as good, and maybe even better, for less!

4)  Keep your inventory at a bare minimum.  If you’re printing booklets, don’t print thousands of copies.  Just print a few at a time.

Better yet, pre-sell those booklets before you have them printed!

And remember, when you’re selling digital copies you don’t have any printing costs at all!  If you need selling platform, I’ve found Zaxaa to be super easy to use.  I talked about it in my last post, which you can find here.

These are the things that new booklet authors are most likely to spend their money on in the beginning.  Don’t make that mistake!  It’s not necessary to spend a lot of money to write a booklet and get it sold.

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Sell Your Booklets And Make Money Online Without A Website

buy-686337_1280A couple of days ago I was talking with a lady, named Jean,  who is very interested in becoming a booklet author.  She’s got some fabulous ideas for booklets.  But, she had no clue how to offer her booklets online once they’re written.

Jean doesn’t have a website, and right now she can’t afford to have one created.  She wanted my advice as to how she could get her booklets online without having to pay anything up front and without a website.

I understand where Jean is coming from because I’ve been there too.  When I began my own booklet adventure I was just like Jean – no money to sink into a website.  And, even if I had the money at the time, I wanted to be sure that my business was going to fly BEFORE I sunk a lot of money into it.

I needed a platform that would be easy to use and that would get my booklets online as a digital download so I could get paid, without having to pay any money up front.  And, that platform needed to be very easy to use.  I’m no techie and I didn’t want to deal with any technical frustration.  I just wanted to be able to easily upload my digital product and create a sales page for it.

After doing some research I found a wonderful company called Zaxaa.  You might have heard me talk about them before.  That’s because I can’t sing their praises highly enough!

Zaxaa let me sign up for free, and I didn’t pay a penny until I made a sale.  And then, they only took 3% of my selling price.

I found it extremely easy to upload my e-book to Zaxaa’s platform, and they have wysiwyg (what you see is what you get) editor so I could write my sales page and see exactly how it would look as I wrote it -no code needed!

And, Zaxaa connects to Paypal, so that made it easy for me to get paid!

If you’re planning to create booklets and other products and you would like to offer them digitally as a download, but you don’t have the money to create a website, Zaxaa is a great way to go!  You can sign up for a free account and start selling right away, once you’ve uploaded your product and created your sales page.  It’s so easy!  And they even let you upload an unlimited number of products for free!

And let me stress, the free account is NOT a trial offer.  It’s free FOREVER!  The only time you will ever pay anything is when a sale is made.  There are no set-up fees and no monthly fees with the free account.

Zaxaa also offers a premium level, and if that interests you I urge you to grab it today as the price for this is going up on May 12th.  I wanted to be sure to get this information to you right away before that happens, because once you’re in the price you’ve paid is the price you will ALWAYS pay.  So if you do decide you want the premium level, if you get it before the price goes up you won’t have to pay the higher price.

I recently created a website which will be launching soon.  It’s taken five months and a lot of work and literally thousands of dollars to do it right.  I’m so glad I started with Zaxaa first!

If you don’t have a website, you owe it to yourself to at least check Zaxaa out and see if it’s right for you!

Here’s my affiliate link:

https://www.zaxaa.com/?ref=KimHillman

In full disclosure, I am a Zaxaa affiliate, which means that if you use my link and sign up, I get a few dollars for referring you.  If you do sign up, I highly encourage you to get your own referral link.  That way when you tell others about Zaxaa you’ll get a few dollars too!  That’s another thing I love about Zaxaa!

One last thing.  I’ve never had any technical issues with this platform – ever.  It’s always worked.

I don’t recommend things I haven’t personally used or that I don’t know much about.  I will always only give my personal recommendation to the very best products and services that you will find truly helpful.

Jean signed up for Zaxaa on the spot.  She now has a selling platform.  Problem solved!  How about You?

Here’s that link for you again:

https://www.zaxaa.com/?ref=KimHillman

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!