If you’ve written or plan to write a booklet, you are or will be a small business owner. Most small business owners focus on getting new customers in the door or to their website to sell them their products and services. That is where they spend the majority of their marketing budget, and their time and energy. But, this is a huge mistake!
While it’s important to keep fresh customers coming in, these are not the folks you want to focus on. Why? Because it costs you more time, energy and money to get a new customer than it does to sell to someone who has previously bought from you.
The people you really want to focus on are the customers you already have. They’ve already proven that they know, like and trust you by spending their money with you.
Creating new products for the customers you already have will maximize your marketing dollars because each customer you get will now be a repeat customer. And it will maximize your sales too!
Of course, when you’re just starting out and you have no customers yet your focus will be on getting new customers. But, once you’ve made some sales you want to begin to focus on getting those customers to buy from you again by creating new products or services to offer them.
And then watch your business grow!
To your riches!
PS: I welcome your comments as always!
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