Every new booklet author wants the same thing – to make big money from their efforts. Well, the good news is that not only can you make big money, but you can stack the odds in your favor for doing so.
Here’s what the top booklet authors do to give themselves a head start to making serious money:
1) Know your audience. You’ve probably heard this one before but it’s true. This is the key to making everything else happen – from coming up with topic ideas to writing your booklet to making money. If you don’t know who your audience is and what they want you won’t be able to give it to them. Money is made in every business by giving a particular market what it wants.
2) Have a marketing plan. If you don’t know where you’re going you’ll probably end up somewhere else. It doesn’t have to be perfect or professional or long. It just needs to be a list of ideas of how you’re going to let your audience know about your booklet. Some things will work, some won’t. That’s ok but you’ve got to start somewhere. Your marketing plan will constantly change and evolve. Everyone’s does. No business and no audience is static. Just write something down and go from there.
3) Write an enticing title for your booklet. Your booklet’s title is the first thing people will see or hear about. It should let your audience know that this is just for them – it’s what they’ve been looking for. It should be clear on what they can expect should they buy your booklet, and it should entice them to want to do so. Just as a headline is the most important piece of ad copy, your title is the most important piece of writing you will do for your booklet. Give it some serious thought.
Pretty simple, right? You bet it is! Now go get ’em!
To your riches!
PS: I welcome your comments as always!
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