1) Create something new. This might be your first booklet (or your 10th!), or it might be a full length book. It could be a new service you want to offer such as speaking about your subject. Whatever it is it should build on what you’ve already got. And if you’re just starting out that’s ok. You’re building on an idea! Take some time to think about your audience and what else you can give them. Write down your ideas and choose the one that makes the most sense to work on now.
2) Write down your marketing plan. If you haven’t done this yet, now is the time. It doesn’t need to be complex. You just need to get an idea of how you plan to reach your audience. And don’t worry about knowing it all or being able to target your market with laser sharp focus. The point is to get out there and try. You’ll learn more as you go along that will help you become better at reaching your audience and getting them to buy from you. You’ve gotta start somewhere and that somewhere is where you’re at right now. Nobody starts at the top. So, pull yourself up by your bootstraps, take a deep breath and come up with a few things you can do this year to get your booklets and other products noticed!
3) Invest in and educate yourself. You need to discover new things so that you’ll have more to offer your audience. If you stagnate your booklets and other products will become outdated and obsolete. Invest some time in researching more about your chosen topic(s). What are the latest developments? What other products or services are on the market that are serving your audience? And how is your audience responding? This will help you keep your current products up to date as well as help you create new products to fill in the gaps.
Happy new year!!!
PS: I welcome your comments as always!
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