Monthly Archives: January 2015

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My rant about a blog post that really ticked me off

anger-477044_1280Recently I read a blog post that really ticked me off. It was written by another writer who has a fairly popular blog about writing.

The post in question was discussing writing advice – bad writing advice to be more specific.  The blogger stated that there is alot of bad advice being given to writers, which is true.  But, the blogger then went on to state an example of bad writing advice and the example cited was advice I have given to you.

What was the example?  Get it done!  That was it!

To be fair, this blogger is writing to book authors and their task is more complex than what we booklet authors have to do.  But even book authors can’t afford to dilly dally for too long.

I’m a big advocate of done is better than perfect because you’ll never reach perfect.  Even if you could your booklet wouldn’t be perfect for long because things change so fast.

The vast majority of people will talk your ears off about how much they want to do something but they’ll never take any action toward achieving it – either because they’re afraid to start or because they’re waiting for the perfect time, or to have more money to put into their project, or they’re waiting until after their vacation, or maybe until Hell freezes over.

So yes!  I say get it done!  Just start.  Stop talking, waiting and wishing and start doing!  You might mess it up.  You might fall flat on your face.  And if you do you’ll learn from the experience and be the better for it.  But, you might just surprise yourself and come out a winner.  It happens all the time.  But it can only happen if you start, follow through and GET IT DONE!!!

Comments anyone?

To your riches,

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Penguin Group Publishes Booklets For Dr. Who Fans

Dr WhoMy daughter received an intriguing gift over the holidays.  It’s a collection of booklets – 12 to be exact – which contain stories about the fictional character Dr. Who.  Each booklet contains 1 story about 1 doctor (there have been twelve doctors).  The first booklet contains a story about the first doctor, the second booklet contains a story about the second doctor and so on.

The booklets are published by Penguin Group.  Each booklet is about 49 pages long.  The print is rather large – like that which you would see in a book for third graders.  And each booklet was written by a different author.

Most likely this booklet set was done as a single project through Penguin Group – meaning they knew who they wanted to author them.  Some of the booklets are authored by writers who are well known among the Dr. Who fan base.

The booklets are being marketed as a set of “mini paperbacks” rather than booklets, and sells for just over $24.00 on Amazon.

There’s so much you can do with booklets!  This is a great example of booklets created in a fictional genre.   Here are some key take-away ideas you can use from this example (even if you’re writing non-fiction):

1) You can create your own booklet set.  You can have a set of three booklets, or five, or ten or even twenty.  There are no hard and fast rules for booklets.  And your page count could be anywhere from 12 to about 70 pages each.

2) You can team up with other authors to create a set of booklets.  Each time a set is sold, each author gets a cut of the profit.  The advantage here is that each author is promoting the set, so your booklet gets more exposure.

3)  How you position your booklets in the marketplace will determine your price.  Do you want your booklets to be presented as low priced, timely advice at your fingertips?  Call it a booklet.  Or, if you really want to stress low price, call it a pamphlet.  Do you want to command a higher price?  Add a few pages and call it a mini-book or mini-paperback.  And if you really want to add value, make it a collectors’ edition!

Can you think of some more ideas to add to this list?  Send me a comment!

To your riches,

Kim Hillman

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

Three Simple Goals To Help You Make More Money In 2015

american-70980_1280Now that the fanfare ushering in 2015 is over it’s time to hunker down and get to work!  Here are three simple goals that will help you achieve more and make more money this year:

1)  Create something new.  This might be your first booklet (or your 10th!), or it might be a full length book.  It could be a new service you want to offer such as speaking about your subject.  Whatever it is it should build on what you’ve already got.  And if you’re just starting out that’s ok.  You’re building on an idea! Take some time to think about your audience and what else you can give them.  Write down your ideas and choose the one that makes the most sense to work on now.

2)  Write down your marketing plan.  If you haven’t done this yet, now is the time.  It doesn’t need to be complex.  You just need to get an idea of how you plan to reach your audience.  And don’t worry about knowing it all or being able to target your market with laser sharp focus.  The point is to get out there and try.  You’ll learn more as you go along that will help you become better at reaching your audience and getting them to buy from you.  You’ve gotta start somewhere and that somewhere is where you’re at right now.  Nobody starts at the top.  So, pull yourself up by your bootstraps, take a deep breath and come up with a few things you can do this year to get your booklets and other products noticed!

3)  Invest in and educate yourself.  You need to discover new things so that you’ll have more to offer your audience.  If you stagnate your booklets and other products will become outdated and obsolete.  Invest some time in researching more about your chosen topic(s).  What are the latest developments?  What other products or services are on the market that are serving your audience?  And how is your audience responding?  This will help you keep your current products up to date as well as help you create new products to fill in the gaps.

Happy new year!!!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Why My Website Project Is Taking So Long

www-350195_1280Well, here we are.  A brand new year.  And I’ve got alot of things planned.  I want to take just a moment to share with you just one of those plans because so many of you have been asking me about it and you deserve an answer.    It’s the website.

Some months back I mentioned that I was in the process of having a new website developed.  And then you didn’t hear anymore about it.  The reason you didn’t hear anything was because I was having difficulty with my developer regarding the project.  He just didn’t seem to understand what I needed.  So, I had to let him go.

And then my life got very busy over last summer with my family, so it just wasn’t the right time to pick up my website project.  At the same time, I had some health issues crop up which I’m still dealing with and while I try not to let it slow me down it has taken up more of my time lately than I’d like.

Then, last fall, I got a new idea and my website plans took a new turn in a very exciting direction.  It was time to hire a new developer.

I found a new developer just before Christmas and he was very eager to start the project.  But, Just as 2014 was coming to a close on December 31st, and we were a little over a week into the project, I lost my new developer.  Although he wanted to complete the project, he realized I needed someone with expertise he didn’t have – expertise I didn’t know my developer would need for my project.  It’s a rather complex website and I’m not a techie.

It’s easy to look at a website and say, Oh yes!  I want my website to do that too!  But, it’s quite another thing from the developer’s point of view.  Some things are easy, some aren’t, and some things literally have to have software or plug-ins developed because they don’t exist in the market place.  My website will need all of the above.

So, now I’m looking for a developer again.  But, I do believe the third time will be a charm!  This time around I know exactly what I want and I know what kind of experience my developer needs.  So, working with the previous two developers wasn’t a total loss!

I’m hoping to have the website up by the end of February or early March but it will depend on how soon I can find another developer and how full their schedule is.  The type of developer I need isn’t someone you can just go to elance or freelancer and find.  He’s a rare breed, expensive and usually has several projects going at a time.  It’s not uncommon to be told they can’t start your project for a month or two because they won’t have an opening for a new client until then.

I’ll keep you posted but, one day in the not too far off future my website will be done!

Sound like alot of hassle?  Does my experience make you afraid to even think about starting a website?  It doesn’t need to be this complicated.  My site needs special functions that I can’t get just anywhere.  But, if you are just looking to sell your booklets you can do it easily and hassle free with my Zaxaa affiliate link below!

With Zaxaa you don’t even need a website.  And you don’t need any technical skills either.  Just sign up, upload your booklet or product and you’re ready to go.  If I remember correctly it took me all of about 15 minutes to get my first ebook on there.  And  I still use them for my ebook!  Check out my Zaxaa affiliate link below.  Sign up today and sell today!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Friend me on FACEBOOK and TWITTER!