A recent study shows that non-fiction earns authors more money because they are able to charge more for their books. Apparently, non-fiction readers are willing to pay more for the books they buy.
This makes sense when you consider that purchasers of non-fiction are buying information – something most of us are willing to pay a little more for when we can’t find it anywhere else.
What this means is that you can play a little more with your pricing when you’re writing non-fiction – especially if your work is written for professionals of a high earning nature such as those in the medical field. But, even if you’re booklets aren’t written for the high earners, you still have more price elasticity than you think you do.
The only way to know for sure is to test different pricing and see what works. If you’re considering two different prices, try the higher one first. You might just be surprised!
To your riches,
PS: I welcome your comments as always!
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