Monthly Archives: December 2014

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Your Booklet Will Speak To Your Readers. What Do You Want It To Say?

Megaphone Loudspeaker ShoutOne of the things that booklet authors tell me they are most concerned with is marketing.  They know how to write their booklet, but they need help with the marketing.

What these writers and authors have failed to realize is that your writing and marketing go hand in hand.  You can’t separate them, nor should you.

When you write a booklet that booklet will speak to your audience.  You need to keep this in mind when you are writing your manuscript.  What do you want your booklet to tell your readers about you and your business?

Yes, your booklet will be written on a specific topic.  But, your booklet will also speak volumes to your audience – and some of those words won’t be written on the page.  They’ll come up in the minds of your readers, either consciously or subconsciously, as your readers are looking at and reading your booklet.

In essence, your audience will be judge, jury and, possibly, executioner of your booklet.  They’ll judge whether is was a good value for their money and whether it met their needs – and whether they’ll buy from you again.  This is part of marketing.

The point of marketing is to get your readers’ attention and let them know you’ve got something for them.  Once they are convinced that you can offer them something of value that will be useful to them they make the decision to buy.

After they have bought your booklet they will determine whether their purchase was a good one or whether they made a mistake.  It is up to you to convince them that your booklet is worth even more than the price they paid.  You do this by giving them a quality product.  By that I mean that the booklet meets their needs.  It delivers on it’s promise, and if you really want to do it well then it delivers more than was promised.

Every booklet you create is part of your marketing.  Your booklet is going to speak to your readers beyond the words that you’ve written in it whether you want it to or not.  Make sure that yours is telling them to buy more booklets!

Comments anyone?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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A Tip For Pricing Non-Fiction

Price Tag

A recent study shows that non-fiction earns authors more money because they are able to charge more for their books.  Apparently, non-fiction readers are willing to pay more for the books they buy.

This makes sense when you consider that purchasers of non-fiction are buying information – something most of us are willing to pay a little more for when we can’t find it anywhere else.

What this means is that you can play a little more with your pricing when you’re writing non-fiction – especially if your work is written for professionals of a high earning nature such as those in the medical field.  But, even if you’re booklets aren’t written for the high earners, you still have more price elasticity than you think you do.

The only way to know for sure is to test different pricing and see what works.  If you’re considering two different prices, try the higher one first.  You might just be surprised!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Two Simple Steps To Getting Your Writing Done

Check MarkSo you’ve decided to write a booklet, and you’re very excited about it.  You can see it all now.  You’ve envisioned what your booklet will look like and how many millions of copies you’ll sell.  You can see the money rolling in like a tsunami heading for the shore.

Congratulations!  You’ve just taken the first step in your booklet adventure!  Now it’s time for you to take the second step – the one so many people never get to.  It’s time for you to sit down and write your booklet!

Don’t worry.  This isn’t going to take a lot of time.  But, you do need to get it done.  Without that first booklet you’ve got a great idea, but great ideas alone don’t make a business nor do they make money.  It’s time to act!

The reason so many people fail to write that first booklet is because they don’t make the time to do it.  They can make time for television, texting and surfing, but when it comes to getting the work done to push their business forward they have too many other things to do.

But, that’s not you!  That’s not you because you’re here on my blog, reading this post!

The truth is, you make time for the things that are most important to you.  I remember when I was a kid I loved Charlie’s Angels.  I made sure, every week, that at 9pm I was in front of that television.  It didn’t matter what else was going on, or whether or not I was even home.  If I had to be at someone else’s house I made sure their television would be available!

You have to do the same thing in order to get your booklet done.  You have to carve out the time to do it in your busy schedule.

First, decide where you’re going to write.  Will it be from home or somewhere else?  If you’re going to leave home I suggest writing in a quiet atmosphere, preferably a place that is calming and makes you feel good – like a luxury resort. No sense starting your first booklet at your local Starbucks if you can afford to wrap yourself in luxury for a weekend.  Of course if you can’t do this, Starbucks will do!

Next, decide what days you will write and how long you will write each day.  I wrote my first booklet from home, after dinner in the evenings.  I wrote every night, and two weeks later my booklet was done.

Once you’ve scheduled your time, stick to it!  No excuses!  You’re going to write during the time you’ve scheduled no matter what.  You’re going to write until your booklet manuscript is finished.

That’s how you get your booklet done!  Now it’s your turn!  Do the two steps above and get the writing done!

Do you have any comments you would like to add?  Please share!

To your riches,

Kim Hillman

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Why Offering Pre-Orders Gives You A Big Advantage

Win

Have you ever gone to Amazon’s website and clicked on a book that interested you, and you saw that it wasn’t available yet but you could pre-order it?

Pre-ordering gives the seller a big advantage – whether that seller is a large publisher or a small, one person entity like you.  The big advantage is that you get paid up front.

A lot of people make plans for how they’ll sell their product after it comes out on the market.  But, what if you could get a head start on those sales and sell before it’s even finished?  Or, in the case of your booklets, before it’s even written?

There is another advantage to pre-orders.  You get there first – before your competition.  It’s been said that the guy who shows up first takes the lion’s share of the profits.  Consider Starbucks.  They came on the scene and then, shortly thereafter came Tully’s, Big Food Java, and all the other copy cats.  And none of them are nearly as big as Starbucks.

If you’ve got a unique booklet, or a unique take on your topic, getting there first is a big advantage.  It means you are the one that your marketplace will associate that idea with.  If I say fast food hamburgers, what immediately pops into your mind?  Isn’t it McDonalds?

What works for books often works for booklets and this is true for pre-orders.  You can start accepting pre-orders a few weeks or a few months before your release date.  Just make sure that your release date is known to those who order from you so they’ll know when to expect delivery.

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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How To Write A Successful E-booklet Your Readers Will Love

HeartSome people will tell you that a successful e-book (or e-booklet), or a successful book, doesn’t need to make a lot of money.  These people’s definition of success is based on whether or not readers like the book or booklet.

While it is important to create an e-booklet that readers will enjoy or find handy, it is just as important, if not more so, to make money.  If your e-booklets, or any of your other products, are not bringing in money then you don’t have a business.  You have a hobby.  A business can only sustain itself (and you for that matter!) if it brings in money.

And, it needs to bring in a lot of money.  After all, what’s the point of being in business if you could make the same amount of money working for someone else?  It’s not easy being in business so if you’re not going to make it worth your while you might as well let someone else have the hassles and you can just collect your paycheck.

All that said, you do want to keep your readers and quantity buyers coming back for more, and that means creating quality products, booklets and e-booklets your readers will love.  So, how do you do that?  Here are three simple steps to help you create an e-booklet your readers will love:

1)  Know your audience.  Who is your ideal reader?  Create a profile of them and tailor your booklet just for them.

2)  What is your ideal reader’s biggest problem in the area of your subject that you can solve with your booklet?  People are willing to pay for information they can use to help them solve a problem.  When you target your booklet to your market’s needs they are more likely to buy.

3)  Make your information easy to understand and use.  The whole point of booklets is that they are a fast read – the most important information at your fingertips.  Don’t waste pages on introductions and other non-essential data. Pack every page with useful information.

Doing the above three things will help ensure that your e-booklet is successful and your readers will return for more!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

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Three Simple Ways You Can Make More Sales By Offering Your Booklets For Free

Free Neon-Sign

You see it all the time – merchants giving away free products.    Free has probably been a marketing strategy since one caveman traded with another.  Why?  Because it works.

It’s been said that everyone loves a bargain.  And if that’s true (and it is!) then everyone loves getting something for free even more.  Offering something to your prospects and customers for free does several things.

First, it builds goodwill.  Its shows your marketplace that you’re not like all those other money hungry businesses out there (even though every business really is about the money!  Without money you have no business!).

Second, it makes your prospects and customers feel good.  It feels good to get a gift, and when they get that gift they’ll associate that good feeling with you and your business – even if only subconsciously.

Third, it gives you the opportunity to get your booklet or e-booklet into the hands of a prospect so they can discover what you and your business are truly about.  This is the best marketing position to be in because you’ve got their interest.  They don’t feel like you’re selling anything to them.  They just want to read the free booklet.

So, how can you use this simple marketing strategy to sell your booklets without giving away the store?  Here are three ideas you can try.

1)  Buy one get a free e-booklet.  If they buy a booklet, they get a free e-booklet of equal value of their choice.  You can offer this whether they’re paying for a printed booklet or an e-booklet.

2) Get a free booklet or e-booklet with any purchase of $10.00 or more.  You can set any dollar amount you want to.

3) Get a free e-booklet, no purchase necessary.  The free e-booklet might be the first in a series, in which case the purchaser will need to buy the next booklet to get more information.  Or, it might be an introductory booklet that helps potential customers get to know more about you, your expertise, and what you and your company are really all about.

There are many ways you can offer free booklets.  What are some of your ideas?

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

How To Offer Your Market A New Product Without Doing Any Extra Writing

Keyboard

A recent study suggests that readers prefer longer e-books rather then shorter ones.  100,000 words and up seemed to be the tipping point toward higher sales.  But, does this mean you should stop selling your e-booklets and start writing lengthier e-books?  Not at all.  But, it does mean you might try a new strategy.

Everyone likes to have a choice.  Too many choices and customers become confused and don’t buy.   A single choice will bring sales, but you’ll lose some too because one choice isn’t right for everyone.  You know what they say about two heads?  The same is often true for the marketplace.  Two choices are better than one.

But, how can you offer two choices when all you have are little booklets?  Simple.  Create a series.  Picture this.  You have a series of 10 booklets.  You offer each one for sale individually.  But, you also offer them together as a package deal – bound together as it were – to make a longer e-book.  It’s the same information, but now your marketplace has a choice.  They can buy a short booklet and come back for more when they’re ready, or they can get all of your great information on the topic in e-book form.

It’s the best of both worlds and a smart marketing move.  It’s also a smart sales move because you stand to make more money this way for two reasons.  First, those who want more than just a little booklet will now have the option of purchasing your e-book.  And second, those who purchase your e-book will be spending more money up front, and those who don’t will spend even more money over the long haul because if you price your e-booklets correctly, then buying all of them separately will cost more than the price of your e-book.

Offering your booklets together as an e-book also helps you in another way.  It gives you a completely new product to offer, thus expanding your product line.  Now you offer e-booklets and e-books.  And it didn’t even require any extra writing!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!