What these writers and authors have failed to realize is that your writing and marketing go hand in hand. You can’t separate them, nor should you.
When you write a booklet that booklet will speak to your audience. You need to keep this in mind when you are writing your manuscript. What do you want your booklet to tell your readers about you and your business?
Yes, your booklet will be written on a specific topic. But, your booklet will also speak volumes to your audience – and some of those words won’t be written on the page. They’ll come up in the minds of your readers, either consciously or subconsciously, as your readers are looking at and reading your booklet.
In essence, your audience will be judge, jury and, possibly, executioner of your booklet. They’ll judge whether is was a good value for their money and whether it met their needs – and whether they’ll buy from you again. This is part of marketing.
The point of marketing is to get your readers’ attention and let them know you’ve got something for them. Once they are convinced that you can offer them something of value that will be useful to them they make the decision to buy.
After they have bought your booklet they will determine whether their purchase was a good one or whether they made a mistake. It is up to you to convince them that your booklet is worth even more than the price they paid. You do this by giving them a quality product. By that I mean that the booklet meets their needs. It delivers on it’s promise, and if you really want to do it well then it delivers more than was promised.
Every booklet you create is part of your marketing. Your booklet is going to speak to your readers beyond the words that you’ve written in it whether you want it to or not. Make sure that yours is telling them to buy more booklets!
To your riches,
PS: I welcome your comments as always!
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