Monthly Archives: November 2014

Why Staying In The Know Means More Money For You And Four Easy Ways You Can Do This

Staying in touch with what’s happening in your industry is vitally important to your career as an author.  When you write a booklet you want to be known as an expert.  Being viewed as an expert in your booklet’s topic means being able to sell other booklets and products to your market because they’ll view you as the go to person for information on the subject – and that means more money for you!

Here are four ways you can keep up on the latest in your industry:

1)  Read industry magazines and books – you can subscribe to magazines and in some cases you can even get magazines for free.  And check Amazon for the latest best sellers in your industry.  Not only will you stay informed, but you’ll be in the know about what other authors are publishing on your subject.

2)  Search for information online – Reading industry related blogs and forums will keep you informed on what people are talking about now.

3)  Attend industry events such as seminars or trade shows – This gives you the opportunity to talk with people face to face as well as hear speakers and meet vendors within your industry.

4)  Join a club or organization within your industry – Not every industry has a club or organization associated with it, but many do and some have many to choose from.  Being a part of a club or organization that has to do with your industry will not only help keep you up to date on the latest, it also gives you credibility in the eyes of your market.  It’s like a stamp of approval – you belong to the club so you’re one of them.

Staying informed will not only help you keep your booklets and other products up to date, it will also help you create new ones because you’ll be aware of what’s going on in your industry and what information is needed most.  And, being able to create products with information people want means they’ll buy those products and turn to you when they’re ready for more!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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4 Easy Steps To Get Your Creativity Flowing So You Can Get Your Booklet Done

Have you ever come up with an idea for a booklet but you didn’t bother to get started on it because you lacked creative inspiration?  Sometimes an idea for a booklet can come to you in the form of a title or potential content, but you’re just not in the frame of mind to start the project.  If you put the idea aside, however, it will quickly evaporate and you’ve lost the opportunity to make it tangible and therefore make money from it.

What to do?

Step 1.  Write down those ideas!  Get them into your phone, computer or a notebook – Whatever works best for you.

Step 2.  Ponder those ideas!  Let them germinate in your mind for a while.   You’ll be surprised at what you come up with for content ideas!

Step 3.  Let those content ideas inspire you!  And, do a little research if you need to in order to get even more inspiration.  Don’t worry if you’re not inspired enough to write yet.  You just need enough inspiration to get going.

Step 4.  Start writing – even if you don’t think you’re ready.  Just getting started will help your creativity flow and before you know it you’ll have that booklet done!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

 

 

4 Ways To Deal With Burnout

Has your zeal for your booklet biz been zapped?  No worries!  It happens to everyone in business.  Sometimes it’s stress outside your business that saps your energy.  If that’s the case, dealing with the issue and resolving it will help to revitalize you.

Other times it’s business burnout that bites you in the behind.  You’ve been going at it non-stop – writing booklets, talking with quantity buyers, making sales – and while you’re happy with the money you’re bored with the process.

Here are a few ways to spiff things up so you can get your mojo back.

1)  Create something new.  It doesn’t have to be another booklet.  Maybe you’ll decide to create a video or cd, or maybe you’ll create a new service to offer such as teaching a class or offering to speak.  Just taking part of your business in a new direction will give you something new to focus on and give you some motivation.

2)  Read about what other entrepreneurs are doing with their business.   It doesn’t matter which business they are in.  Discovering how successful others are because they towed the line will create excitement for you and help you get going again.

3)  Take a break.  If you’ve been going at it day in and day out, nonstop without a break or a vacation it’s time for you to take a few days off.  Your business won’t suffer a bit.  In fact, it will thrive because of it.  Often we are so excited when we begin our booklet adventure that we soon get buried in all the stuff we need to do, and before we know it we’re burned out.  It sneaks up on us and we don’t see it coming.  Take a little time out for yourself and your family every now and then.  After all, isn’t that why you started your booklet business in the first place?

4)  Get some help.  Burnout can happen quickly if you’re trying to do everything yourself.  There comes a point when every entrepreneur needs to get some help in order for the business to grow.  If you’re at the point where you’re feeling overwhelmed because there is so much to do, take a look at what needs to be done and see what you can outsource.  This will take some of the burden off you and help make your booklet adventure an enjoyable one again.

Do you have some more ideas on how to deal with burnout?  I’d love to hear about them!  Write to me in the comments section!

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

The Two Things You Must Do To Make Money With Booklets

So, you want to write a booklet and make lots of money.  Yeah?  Well, you can!  But, if you don’t do it right your booklet won’t sell.

There are two things you absolutely must do – no exceptions – in order for you to make money with your booklet.  Do these things and you’ll do well.  They may seem obvious, but you’d be surprised how many people ignore them!

First you must make sure that your booklet will be wanted.  If you create a booklet about how to teach your canary to sing but nobody wants to teach their canary to sing you’re not going to have any money coming in.

There needs to be a hungry market for what you’ve got to offer.  In its most basic sense, a booklet is information.  You must make sure that the information you’re offering is information that people want.  Not everyone will want your booklet, but you need to make sure that enough people do or it won’t be worth your time to create it.

Second, you must create a booklet that is helpful or useful.  Have you ever purchased a book thinking it was exactly what you were looking for only to receive it and find out it didn’t contain any real information?  You want to avoid this at all costs with your booklet.

Your booklet should be exactly what your particular audience needs and is looking for.  It should speak directly to them about their problem and give them solid information they can use.

Imagine you’re taking a road trip.  You pack up your car and head off down the road with your map in your hand.  But, when you open the map you find it gives directions for how to get someplace other than where you’re going.  How useful would that map be then?

Or, what if you opened the map and found the inside was just a blank piece of paper?  What kind of impression would that give you of the company that sold you the “map?”

Your booklet is a representation of you and your company.  Make it shine!  When your booklets are helpful to people they’ll want to come back to you for more, and they’ll recommend your booklets and other products to those in their circle of influence.

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

What To Do When Life Hits You Right Between The Eyes

Stress.  It happens to all of us.  But there’s a difference between life’s little everyday stressors such as what’s for dinner or how to come up with money for a bill, and the major stressors that suck the life out of you such as going through a divorce, an unexpected illness or death of a loved one, or going through foreclosure.

The fact is the major stressors that happen to us usually happen unexpectedly and at the most inconvenient times possible.  And these bad boys aren’t choosy.  They happen to everyone – business owner or not.

You’re running your business – writing booklets, solidifying deals, lining up new prospects – when suddenly BAM!  Life rears its ugly side.  What can you do?  How do you cope?  How do you keep your business moving forward when your life is falling apart?

I’ve had my share of major stressors just like everyone else.  I speak from experience when I tell you it’s tough to keep the business on track when life throws you an unexpected curve.   Suddenly you don’t care about the business.  You’re numb – stunned or shocked or in pain.  All you can think about is the current problem.  You can’t give your attention to anything else.  Yet if you don’t get out of your own head you can’t get past it, find a solution or heal, and move on.

Here’s how I have dealt with the big stressors.  I hope some of these ideas will help you.

– Talk to someone.  This could be a friend, a doctor or some other professional.  It doesn’t matter.  Talking about it with someone else will help to give you another viewpoint on your situation.  The other person may have an answer you never thought of.

Not long ago I found myself talking with my naturopath about a situation I had with a close family member.  The discussion had nothing to do with my appointment, but I was under a great deal of stress and my doctor was interested.  It turned out he had the perfect solution – one I hadn’t thought of – and I left his office very grateful for his willingness to listen and offer his advice.  And there was no extra charge!

– Take whatever time you need.  Some things can’t be rushed.  When a loved one dies, you need some time to grieve.  If you have lost your home, you need time to find another one and move.   There are times when you just can’t work.  You need to take care of you.

I was in a car accident just over a year ago and I needed some time to heal from it.  I took a few days off from my work because my head was hurting so much I couldn’t sit at my computer.  I didn’t stress about what I wasn’t getting done.  I just focused on feeling better and did what was necessary to make that happen, and within a few days I was able to sit at my desk again.

– Get whatever help you need.  I mentioned professional help above.  Sometimes that’s in the form of a doctor or chiropractor.  Sometimes it’s charitable help.  Sometimes it’s government help or the help of a lawyer.

When I was hurt in that car accident my chiropractor was my best friend!  I couldn’t have functioned on a daily basis without his care.

– Try to think beyond the problem.  Often when we’re faced with a stressful situation or ordeal we replay it over and over in our mind and we ask ourself why this happened.  We get mentally stuck.  Instead, try to see what’s next for you or think about a future time when this problem might not affect you as much.  Often this helps you process the fact that this moment or situation will pass, and as you see a future beyond this point in time you can begin to move toward it.  You’ll start feeling like doing things again.

– Pray.  If you believe in a higher power prayer can help relieve some of your stress.

– Find others who are or have been in the same situation.  You are not alone.  Some else somewhere is or has been through what you are going through.  If you don’t know of anyone personally, get online and do a Google search.  Discovering how others have coped with your situation or seeing what action they took to make it better can give you hope.

Doing the things above always helps me find solutions and get back on track.

What do you do when life comes at you head on?  Is there anything you can add to this list?  Let me know in the comments section!

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!