Monthly Archives: October 2014

Four Ways You Can Spin Off Your Booklet And Make More Money

Your booklet is on the market and doing well.  Congratulations!  It’s a wonderful feeling of accomplishment.  But, if you’re not leveraging your booklet by spinning it off into other products you’re leaving money on the table!

Here are four ways you can spin off your booklet to make more money:

1)  Create a second booklet with more information to cross sell with your first one.  You’ve got a market that’s buying your booklet.  Why not sell them another one?

2)  Create an e-version of your printed booklet.  Or create a printed version of your e-booklet.  Different customers prefer their information different ways.  Creating a new version of your booklet will appeal to another segment of your market and create more revenue for you!

3)  Record your booklet to a cd or mp3.  With today’s technology this is so easy to do and costs little to nothing.  This is an easy way to expand your product line with very little extra work.

4) Teach a class or give a talk based on your booklet.  This is a great way to create interest in your subject matter and in your business, and it gives you a chance to interact with those in your market, giving you new ideas for more booklets and other products.

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

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Seven Ideas That Will Give You More Hours In A Day

Is your writing suffering because there aren’t enough hours in a day?  Writing a booklet doesn’t take very long, but you still need to set aside a few days to a couple of weeks to get it done.  And, once it is done you’re going to need to set aside some time to market it and get it sold, then create another booklet and do it all over again.  In short, you need time to work on your business.

So, how do you find the time when you’re overwhelmed already?  Here are seven ideas to help you come up with more hours in a day to devote to your writing and your business.

1)  Get someone else to take over the house/yard work.  Vacuuming, dusting, weeding and mowing the lawn are simple tasks you can hand off to another family member or hire someone to do.  The money you pay someone to do these tasks will be money well spent.  It will buy you a few more hours per week!

2)  Turn off the TV.  Don’t have the TV running in the background during the day.  It’s distracting and you’ll lose time to it.  Instead, schedule your TV watching.  Maybe you’ll have an hour in the evening after your work day is finished.  And, along those lines, limit the time spent watching TV.  That’s time you could use for working!

3)  Schedule a time to handle email and social media.  If it takes you an hour, then schedule that hour and stick to it.  Don’t go back to it again once it’s done.  So much time gets sucked up with email and facebook and twitter.  It’s easy to spend an hour with these things and not even realize it!

4)  Unplug or turn off your phone.  The telephone is another thing that sucks up your time.  You’ve just sat down at the computer to work on your booklet when suddenly the phone rings.  You answer it and it’s your friend Suzy.  Before you know it you’ve been shootin’ the breeze for an hour!  Unplugging or turning your phone off will allow you to work without the interruption – meaning you’ll get more done.  And after you’ve finished you can plug your phone back in or turn it on again.

5)  Schedule your errands and grocery shopping for one day a week.  Or, better yet, have someone else do them for you!  Maybe your spouse can pick up the groceries on their way home from work.  If you’re running around several days a week you’re losing alot of time you could be putting into your writing and your business.  Do as little as you have to, and what you have to do try to schedule all at once as much as possible to get them out of the way and give you more free time.

6)  Create a work schedule.  Just like someone with a 9-5 job, you need a work schedule to help keep you on track.  When you know what hours you’re supposed to be working it makes it easier to get into a work mindset during those hours.  Also, you’ll be able to let your friends and family know when you’ll be available and when you won’t.

7)  Make the most of wait times.  If you’re at the doctor’s or dentist’s office, stuck in traffic, or waiting for a table at a local restaurant make the most of that time.  You can read, listen to a cd or mp3, take care of your social media with your phone, create notes, write your to-do list for tomorrow, etc.  Time spent waiting can be used constructively and I’ve personally found that if I show up at the doctor’s office with a good business book I am enjoying I always get called right away!  And that cuts down on my waiting time so I can get on to other things!

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

What Two High School Grads Can Teach You About Achieving Your Goals

I know a young man named Ethan who recently graduated from high school and needed a job.  He’s quite an industrious fellow – not afraid of hard work and he was willing to accept any job he was offered where he could do an honest day’s work for an honest day’s pay.

Within a very short time Ethan found a job working for his local Goodwill as a donation attendant.  While the hours weren’t great to start with and he didn’t love the job, he showed up every day on time and did what was asked of him.  It didn’t take long for Ethan to start getting better hours and now he’s looking at other positions within the company as well as outside of it.

Another young man I know, Kevin, also recently graduated high school and needed a job.  Kevin, however, was concerned about his lack of work experience and skills.  He lacked confidence, and he often made excuses as to why this company or that company probably wouldn’t hire him.  He’s been searching for a job for several months but he hasn’t found one.  In all that time he’s only been on two interviews, only applied at a handful of places, and spends much of his time playing computer games and hanging out with friends.

There’s a couple of lessons you can take away from these two guys.   First, you make time for what’s most important to you.  If making money from your booklet is important to you, you will make the time to write it and get it sold.  No excuses.

And second, don’t shoot yourself in the foot before you start the race.  So many people dream big and then talk themselves right out of their dream.  They complain they don’t have the experience, the right contacts, the time to pursue it and on and on and on.  Don’t let this happen to you.

Ethan had no experience but he was determined to find a job and he did.  Kevin also has no experience and he’s just as good a person as Ethan is.  But, Kevin doesn’t apply himself to the task.  He’s too busy playing video games and complaining that nobody will hire him.  He’s not giving himself a chance.

Whatever you want from your booklet adventure you can have.  You might have to work for it a little harder or longer than you anticipated, but if you keep at it you’ll get there.

Don’t make excuses for yourself.  Take action and do what needs to be done to make your dreams come true!  You can do it if you try.  You might fail a time or two, but keep going.  You will learn from your failure and be stronger and wiser the next time around.

See you at the top!

To your riches,

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Thinking of writing for more than one genre? You better read this first!

Not too long ago someone asked me a very good question about writing booklets.  They wanted to know if they had to stick to one genre.  They said they had so many ideas, which fell into several different genres, and they couldn’t imagine only choosing one and sticking with it.

If this scenario describes you listen to me carefully.  Can you write booklets, books, and create other products for more than one genre?  Yes.  You absolutely can.  But should you?

The answer to the second question depends on how much you want to be known as an expert, how much time and money you have, and how much you want your business to grow.

Few people are known as experts in more than one area.  You’ve probably heard the expression, “He’s the go-to guy for x.”  That go-to guy is only the go-to guy for one thing, but he knows that one thing inside and out and can give you exactly what you need.  You know that old saying about the Jack of all trades being the master of none?  Jack is never the go-to guy.  He just happens to be around when you need someone – anyone.  But, it’s the go-to guy that makes the real money.

This is something that doctors and lawyers know very well.  That’s why your family doctor or general practitioner doesn’t make as much money as the podiatrist or the brain surgeon.  And that’s why when you need a lawyer you see listings for every possible kind – from the bankruptcy attorney to the entertainment lawyer to the family law lawyer.  Ever wonder why lawyers can get away with charging so much?  Now you know!  They’re specialists.

Another thing to consider is your time and money.  Marketing takes both.  If you write for more than one genre, you’re writing for more than one market and reaching out to both is going to cost you twice as much as reaching out to only one.

Also, if you follow your first booklet with a second one on the same subject and therefore the same genre, you can leverage your marketing dollars because now you’ve got two booklets to offer the same market rather than two booklets for two different markets.  Your market got to know you with your first booklet.  They like you and they like your work.  Now you can offer them your next booklet, and you can cross sell the two booklets to new customers.  This is something you can’t do when you have two booklets for two completely different markets.

Marketing is what makes your business grow.  Your business is only as big as your customer list.  It doesn’t matter how many products you have if they’re not selling.  You’re not doing business if your products are sitting.  and that’s precisely what they’ll be doing if you’re spreading yourself and your money too thin.  You won’t be able to do justice to either booklet in the marketing arena and that will stunt, and more likely stop, your business’ growth.

Writing for more than one genre may sound more exciting, but once you really get going with your business you’ll find you have plenty to keep you busy!  And there’s so much you can sell to just one market.  The idea is to go deep rather than wide.  In other words, keep coming up with new booklet and product ideas for the market that’s currently buying from you rather than trying to continually sell new items to new markets.

Is there ever a time to sell to a new market?  Yes.  When your booklet has been selling to your current market and has done very well, you can then take that same booklet and sell it to another market.  For example, your vegetable garden tips booklet has been selling very well to individuals, and now you want to target garden clubs.  The advantage here is that you’ve already got your booklet, and possibly more, to offer the new market without having to spend more time and money to create the new booklets and other products.   You can focus on marketing to the new market, and you’ll have more money to spend on your marketing because your booklet has been doing so well with your first market.

Sticking with one basic topic and one genre makes the most sense from the standpoints of time and money.  It sounds like it would be limiting, but when you consider other businesses out there and what they do, you’ll find that they also stick to one thing.  Wal-Mart sells to families and budget conscious consumers.  Nordstrom sells to the lower rung of high end consumers.  You won’t find Wal-Mart selling to high end consumers, nor Nordstrom marketing to the budget conscious.  McDonalds sells fast food for cheap.  Ruth’s Chris is an expensive steak house.  Neither establishment will cross over to the other’s market.

Stick to one topic in one genre and become the expert.  Create more products to suit your market.  Then watch your profits and your business grow!

To your riches!

Kim Hillman

PS:  I welcome your comments as always!

Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!