One of the things that writers who are new to booklets often ask me is how they can get started and how they can get ahead. Here is the simple formula I share with them.
Create a plan. No, it doesn’t have to be elaborate and it will change and grow and morph into something completely different over time than what it was when you started. But, the point is you have to start somewhere, and having a plan gives you a starting point.
Without a plan you will stumble and fall. You will find yourself doing random tasks, and sometimes doing nothing at all because you don’t know what to do next.
Creating a plan is as simple as deciding what you want to achieve and how you’re going to achieve it. If you want to write a booklet and make $50,000 over the next 12 months your plan will need to help you get there. If, after a few month you find you’re not doing as well as you had hoped, you can look at what you’re doing and figure out what you need to change. But, without a plan you won’t have any idea.
Narrow your market. People who are new business owners sometimes think their product is for everyone. This is a HUGE misconception. Everyone uses toilet paper, but not everyone uses the same brand.
Your booklet and other products will appeal to some, but not to most and certainly not to all. You must niche down your market and focus only on those most likely to buy from you. This will save you time and money because you’re not going after every Jane and George trying to convince them to buy from you. Instead, you’re only focusing on those people who are interested in what you have to offer.
You’ll also find that this helps you to create new booklets and other products . You won’t create something and throw it at your market to see if they’ll bite. You’ll know what they want, you’ll create it, and they’ll buy.
Take action! Once you’ve got a plan and you’ve narrowed your market, it’s time to move! Start working your plan. Do something. Don’t worry about whether or not it will work or if it’s good enough. You’ll know that answer to that once you start. And, if what you’re doing isn’t working stop doing it or change the way you’re doing it. Then take action again.
When something is working, keep doing it and add something to it. You’ve got a booklet out there and it’s doing well, fabulous! Now create another one, or add a little workbook or a cd and see how that goes.
That’s it! If you do these three things you will be well on your way to success!
To your riches!
PS: Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!
My ebook, “Publish Outside The Box” is available here.
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