Monthly Archives: August 2014

Top Three Things Every New Booklet Author Must Do To Succeed

One of the things that writers who are new to booklets often ask me is how they can get started and how they can get ahead.  Here is the simple formula I share with them.

Create a plan.  No, it doesn’t have to be elaborate and it will change and grow and morph into something completely different over time than what it was when you started.  But, the point is you have to start somewhere, and having a plan gives you a starting point.

Without a plan you will stumble and fall.  You will find yourself doing random tasks, and sometimes doing nothing at all because you don’t know what to do next.

Creating a plan is as simple as deciding what you want to achieve and how you’re going to achieve it.  If you want to write a booklet and make $50,000 over the next 12 months your plan will need to help you get there.  If, after a few month you find you’re not doing as well as you had hoped, you can look at what you’re doing and figure out what you need to change.  But, without a plan you won’t have any idea.

Narrow your market.  People who are new business owners sometimes think their product is for everyone.  This is a HUGE misconception.  Everyone uses toilet paper, but not everyone uses the same brand.

Your booklet and other products will appeal to some, but not to most and certainly not to all.  You must niche down your market and focus only on those most likely to buy from you.  This will save you time and money because you’re not going after every Jane and George trying to convince them to buy from you. Instead, you’re only focusing on those people who are interested in what you have to offer.

You’ll also find that this helps you to create new booklets and other products .  You won’t create something and throw it at your market to see if they’ll bite.  You’ll know what they want, you’ll create it, and they’ll buy.

Take action!  Once you’ve got a plan and you’ve narrowed your market, it’s time to move!  Start working your plan.  Do something.  Don’t worry about whether or not it will work or if it’s good enough.  You’ll know that answer to that once you start.  And, if what you’re doing isn’t working stop doing it or change the way you’re doing it.  Then take action again.

When something is working, keep doing it and add something to it.  You’ve got a booklet out there and it’s doing well, fabulous!  Now create another one, or add a little workbook or a cd and see how that goes.

That’s it!  If you do these three things you will be well on your way to success!

To your riches!

Kim Hillman

 

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Here’s My Definition Of What It Means To Be Rich. What’s Yours?

Recently one of my e-course students wrote to me asking for my definition of rich.  He wanted to know whether I was sincere when I said that a booklet can make you rich.

I responded by telling him that the word rich means different things to different people, and I could only give him my definition.   So, here is my definition of what it means to be rich:  It means having more than enough, and having the freedom to enjoy it.  Simple as that.

There are some people who have piles of money but they’re always working.  They never have time to enjoy their money.  Rather than their work providing them with the kind of lifestyle they would like to live, their work has become their lifestyle.  What’s the point of amassing a fortune if you’re not going to enjoy it?  Once the bills are paid off it doesn’t matter how much you earn if all the money you make just sits – even if it’s earning interest or dividends.

Don’t misunderstand me here.  I’m not saying you should blow every cent you make.  It is wise to invest some of your money, maybe even most of it.  But, life is uncertain and nobody is guaranteed tomorrow.  So, at least in my book, it’s a good idea to enjoy a little of your money.  Take a nice vacation, throw a backyard barbeque party and invite some friends over, take your kids or grandkids on a special outing, or treat your spouse to dinner at the nicest, most expensive restaurant in town.  splurge a little once in a while.

Most entrepreneurs enjoy what they do.  They’ve built their businesses from the ground up because they believed in themselves and what they were doing.  And sometimes it’s easy to get so caught up in the business that you forget to take a little time off and splurge a little.  In fact, sometimes the entrepreneur doesn’t even want to take time off because they enjoy what they do so much.  I know this to be especially true for those of us who write.

But, writing is what you do.  It’s a big part of who you are, but it isn’t all of who you are.  And, when you spend too much time with any one area of your life the other areas will suffer.  The key is balance.

Taking time off once in a while is good for you and your business.  It helps you rejuvenate so you can return to your business refreshed and full of new ideas.  This is part of being rich, as far as I’m concerned, because you don’t have the freedom to do this when you work for someone else.  You can’t waltz in on Monday and tell them you’re taking the rest of the week off.  But, when you’re in booklet publishing you can – at least in the early stages of your business.  And even down the road, with a little planning you can easily take time off.

Money is only part of the equation.  Freedom is an absolute must.  And not only the freedom to take time off and do things you want to do, but also the freedom to run your business the way you see fit, and the freedom to make more money.  It’s all connected.

True wealth isn’t just money in the bank.  It’s not limousines and mansions, though it can include that.  But it’s so much more.  It’s the total picture – having more than enough so you can give to others, and having the freedom to enjoy vibrant living – your way!

What does rich mean to you?  I welcome your comments!

To your riches,

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

My Secret For Success

Have you ever wondered why some people succeed and others fail at the very same thing?  Why does one Olympic hopeful make it and another does not?  Why does one person get the job while the other, equally qualified candidate must keep looking?  Why does one person achieve their dream of becoming a millionaire while their neighbor, who has the same capabilities, continues to struggle?  The answer is in my secret for success, which I am going to share with you now!

The ones who make it don’t give themselves a plan B.  Plan A is the goal, and it’s all there is.  There is no other option.  To be successful means being laser focused on the goal, and beating a path a fast as you can to the finish line.

Sometimes you have to change HOW you reach the goal, but the goal itself never changes.  To illustrate this, I have a story to share with you.

Back in May of 2012 I found myself at the airport ready to board a plane to Pennsylvania.  I was scheduled to have hernia surgery the following morning.  But, as I boarded the plane I didn’t feel well, and moments after I took my seat I needed to get off the plane.  I later discovered the source of my distress was a hormonal panic attack – something I had never experienced before.  Great timing!

I waited at the airport for the next plane, but I was unable to board that plane either.  When that plane left, I went home.

What was I going to do?  I was scheduled for surgery tomorrow!

A friend of mine suggested I not go to Pennsylvania for the surgery.  There was another kind of surgery that I could have close to home, but that surgery wasn’t optimal for the long term.  That surgery would have been a plan B, but I would not allow myself that option.  Plan A was the only plan for me.  I was getting the surgery I wanted – the one that would be most beneficial.  I just needed to get to Pennsylvania.

I rescheduled the surgery for the following week and rented a car.  It took five days for me to get to Pennsylvania, and the day after I arrived I got my surgery.  That’s the power of not having a plan B!

The surgery in Pennsylvania was always my goal, and I refused to change it.  Many people give up when reaching a goal becomes difficult or seems out of reach.  They come up with an easier goal or they give up entirely.  But, if you really want to succeed, you can never give up.

Sometimes you need to change what you’re doing to reach your goal, but the goal itself shouldn’t change.  That’s your plan A.  If you really want to reach that goal, don’t give yourself a plan B.  Stay laser focused, give yourself tunnel vision for reaching that goal and you’ll get there!

That is the secret to my success, and it will work for you too!

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!