Monthly Archives: July 2014

Why You’re Not Making Sales And What You Can Do About It

You’ve created a booklet, or perhaps your latest and greatest product yet.  You’ve put it out there in the marketplace and shouted to your audience that it’s available.  In short, you’ve done everything you could think of to get your audience to take notice but they’re not budging.  Your sales are few or worse -nonexistent.  What happened?

Here’s a quick list of potential problems and how you can make it better:

1)  You’re not marketing to the right people.  Knowing who you’re writing for or who is most likely to purchase what you have to offer is an essential marketing component for any product.  It could be that your product is fantastic but you’ve got the wrong audience.  Take a closer look at the audience you’re marketing to.  What else are they buying?  Are they buying similar items? If not you make need to find another market.

2)  You’re not using the right media.  It may be that you’ve got the right audience but the wrong media.  For example, are you trying to reach seniors through twitter?  Forget it!  Studies have shown that seniors prefer Facebook!  But if you really want to see an impact in your sales to seniors you’ll be marketing to them offline because that’s the best way to get response from this age group.   Take a look at what your audience pays attention to and how they communicate, then communicate to them through the same means.

3)  You didn’t say the magic words.  Knowing what your audience buys and which sales channels they pay attention to most is only part of the process.  You also need to know what kind of message they respond to.  You might be dangling the carat right in front of their nose but if they think it’s a carrot they’ll walk away and never come back.   Look at your sales presentation.  Is there anything in it that your audience might be turned off by?  Did you forget to include something important?  What big problem does your audience have that you can solve for them?  Did you tell them that in your sales presentation and make it crystal clear?

So many business owners and authors today think that all they need to do is come up with a product or write a book, put it online and presto!  Instant money!  But, more often than not, people are finding out that – just like in the offline world – it’s not quite that easy.

Knowing who your audience is, what kind of message they will respond to and how you can reach them are the most basic, most important essentials to making sales.  These three are the foundation on which everything else is built.  If you’re not making sales chances are one or more of these three fundamentals is the culprit.

Comments anyone?

To your riches!

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER! 

Stop Thinking. Start Writing!

Hey!

I’m back at work after a couple of months off to do the “mom” thing.   My older daughter was in her senior year of high school and there was quite alot to do for her prom, graduation, and then helping her with driver’s ed and getting a car.  If you’d like more details you can read all about it on my facebook page.  Just click the link below in my signature!

It’s so wonderful to be able to take time for family when I need to.  I wasn’t always so fortunate.  Back in my late teens and early 20’s I worked in the corporate world and my days were spent toiling for someone else, making them money while they took all kinds of trips and time off for family.  I, on the other hand, had to ask if I needed to leave my desk!  Thankfully those days are long gone!

I became an entrepreneur after my first child was born.  I had never liked working for someone else.  The entrepreneur profile seemed to fit me very well.  I was a self starter, someone who actually enjoyed coming up with ideas and then taking action on them.  And I really liked running my own show too.  I loved the freedom it gave me to make decisions for my company and, ultimately, my own future.

And that’s why it’s good to own a business!  Making money is the number one goal of any business, but freedom is the reason behind starting a business in the first place.  

No, you won’t have much freedom at first.  In the very beginning you will work harder than most people working a regular job.  It takes alot of action to get things going.  But, if you’re anything like me you won’t mind.  In fact you’ll be so excited about what you’re doing you’ll find it hard to quit working at the end of the day!

But, once things get going and are running smoothly you’ll be able to take off a few of those hats you’re wearing and hand them over to someone else.  And then you’ll have more freedom to take those long vacations you’ve been dreaming of, or to fly out of town to go to a family reunion.

If you’re someone who is creative, likes acting on your ideas and thrives on challenge then you’ve got what it takes to start a business!  And if you like to write non-fiction on top of all that then you’ve got all the makings of a booklet author and publisher!

Money is important.  It keeps us in business.  It pays the rent or house payment, keeps food on the table and clothes on our backs.  But we could get money from a regular job.  Not as much money, of course, but enough to take care of the basics and at least some wants.  And some jobs do pay pretty well.

But it’s not just about the money.  When you work for someone else that money represents your life.  It’s compensation for the time you spent working for them – time you will never get back.   So many people are missing out on time with their children or grandchildren, time with friends, and time being able to do something they’ve always wanted to do because they’re working for someone else and they have to be at that job when they’re told to be there.   But, that’s not the way it is when you’re running the show!

Yes, you do have to show up for work when you own a business.  But, you get to choose when you show up!  I’ve shown up at the office well after midnight because it suited my schedule!  And, when you show up you’ll be able to get more done than you would working a regular job because you’re running the show.  You don’t have to go through your supervisor who has to go through her boss who has to get approval from the CEO before you can execute something.  You can do what you want or need to whenever you are ready!  So, things can move along as fast or as slow as you need them to!

To sum it up, if you’ve been reading this and you’ve already got your booklet business well under way give yourself a pat on the back and keep moving forward.

And, if you’ve been thinking about writing that first booklet it’s time to stop thinking and start writing!

I welcome your comments as always!

To your riches,

Kim Hillman

PS:  Check out my free ecourse “12 Ways A Booklet Can Turn Your Writing Into Cash” here now!

My ebook, “Publish Outside The Box” is available here.

Don’t have a website yet for publishing your booklets?  Use my affiliate link to get your booklets online today.  Get started for free here!

Friend me on FACEBOOK and TWITTER!