Is Your Online Profile Helping Or Hurting Your Sales?

How many times have you typed a search term into Google, clicked on a link, and the page didn’t come up?  Or, it did come up but it was so outdated that you couldn’t use the information?  Or, the information that came up just wasn’t what you expected?  It happens.  But, don’t let it happen to you!

It’s a good idea to Google your own name once in a while.  I realize many of you know this, but if you have never done this, or you haven’t done it in a long time, you might be surprised at what comes up.

Do you remember what you were doing online five, ten, or fifteen years ago? Google does.  And Google is happy to give that information to anyone who requests it through a simple search.

Now I know you might be thinking, “So what!  I’ve never done anything wrong or bad online.  I’ve behaved myself.  Who cares what comes up in Google!”  Well, you should if you’re trying to build a reputation as an expert in your booklet’s subject matter.

Imagine this.  John Smith is searching for you online after visiting your website.  He’s looking for more information about you and the subject of your booklet, trying to decide whether he wants to make a purchase from you.

And what does Google bring him?  Aside from your website which Mr. Smith has already visited, he finds a political article you wrote, some posts by you to a religious forum you’ve long forgotten about, a blog you started about your cat, and your personal Facebook page.

Do any of these things promote you as an expert?  Do they uphold the image of you and your business you project on your website?  Absolutely not.  While there’s nothing wrong with having a personal Facebook page or participating in a forum, you don’t want your potential buyers and readers to be confused about what you stand for.

The solution?  Google your name and if you have a business name google that too.  You should also google the names of your booklets, books and other products.  Watch what comes up, and then you need to clean up the mess if there is one.

Don’t just look at the first page that Google brings up.  Go at least 10 pages deep, and 15 or 20 is even better. People who are really searching for information will go past the first page of Google if they don’t find what they are looking for, but almost nobody will go to page 20 and chances are you don’t have enough information online to fill that many pages on Google anyway.

You want to make sure that not only can people find you, but that what they find presents you, your booklets and your business in the most professional way possible.

Do it now!

To your riches!

Kim Hillman

PS:  Have you taken my free ecourse, 12 Ways A Booklet Can Turn Your Writing Into Cash, yet?  Click here to get it now!

My ebook, Publish Outside The Box, is available here.

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