Monthly Archives: February 2014

Is Your Negativity Holding You Back?

You know the old saying that if you think you can you can, and if you think you can’t you can’t?  Well, I happen to believe it’s true.

So many people never get started, never even make an attempt to achieve their dreams because they don’t think they’ll be able to do it.  They have limited themselves by the power of their own mind.  But what really disturbs me is that I see this with writers and even published authors all the time.

Their complaints are common and tiresome.  It’s too hard to write a book.  Writing a book isn’t for the faint of heart.  You gotta slog your way through it, wracking your brain until you’ve sweated enough blood that you look like a shriveled up raisin sitting at your desk.  Distribution is difficult.  Self publishing is expensive.  And of course the biggie – marketing!  Everyone hates that!

While I will agree that writing a book of any kind is no small endeavor it is what you make it.  There will always be a few bumps in the road no matter how many times you’ve done it, but if you decide to go into it with a positive outlook you’re journey will be much happier.

Of course, the easier way is writing a booklet.  But even then if you don’t have a positive mind set you won’t be happy even if your booklet does well.

Some people will complain about anything.  In fact, some people look for things to complain about.  Don’t be one of them.  It’s not a good way to start your day or your booklet adventure.  Complaining only keeps you from solving problems and succeeding.  Winners are not whiners and whiners are not winners.

Instead of saying, “I can’t do this,” ask, “How can I do this?”  And realize that you can’t do what you’ve always done or you’ll get what you’ve always gotten.  If at first you don’t succeed don’t just try again.  Change something!  Then try again.

Make it your goal to keep a positive outlook.  Booklets are the easier path, but that doesn’t mean that everything will always be smooth sailing.  Enjoy your successes and when a problem arises resolve to hit it head on with everything you’ve got!  That will get you past that problem in a hurry!

Having a negative mindset will only derail you from your goals.  Think positive! Do whatever it takes – pictures or posters in your workspace, little breaks from your work to go outside on a nice day and just enjoy the sunshine, turning on some uplifting or relaxing music, a cup of your favorite coffee or tea, a piece of chocolate.   Little things can go a long way toward lightening your mood!

Staying positive will help you reach your goals, and you’ll reach them faster!

Do you have some other ideas for keeping a positive outlook?  Write them in the comments section below!

To your riches!

Kim Hillman

PS:  Have you taken my free ecourse yet?  It’s called “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here!

Get my ebook, “Publish Outside The Box” here!

And please like me on FACEBOOK and friend me on TWITTER!

 

How To Get Your Booklet Noticed And Sold

I see it all the time online – bad advice given to writers.  The latest?  That you can’t make your book (or booklet, as the case may be!) stand out because it wasn’t published by one of the major publishing houses.

Of all the writers in the U.S. only a tiny handful will ever be published by a major publishing company.  The rest will either settle for a smaller publisher, self-publish or quit writing and find other work.

Fortunately, I’ve got a lot of moxie and I never bothered with a major publisher.  Heck, I didn’t even publish a full length book.  And I never believed that a major publisher would solve all my publishing woes, make my work a best seller and write me a big, fat check.  That’s the stuff they put in movies but it’s a far cry from reality.

What I did believe in was me.  I knew that I could get my work noticed.  I didn’t think twice about it.  I created it and I put it in front of the right people – the people I created it for.  And that’s what you’ve gotta do too.

You’ve gotta grab your prospective readers (or mega buyers) by the throat, shove your work in their face and say, “This is for you!  Just for you!  And if you don’t grab it now you’re going to kick yourself later because this will change your life.  If you don’t buy it you’ll be making the biggest mistake of your life!”

Ok, so you’re not really going to grab ’em by the throat, but you’re work should make them feel exactly the way I described above.  If it doesn’t you’re doing something wrong.  And, this applies whether you’re writing a booklet, book, or creating a made for TV movie of the week.  If people don’t feel that it’s just for them and exactly what they are looking for (even if they didn’t know they were looking for it), they’ll move on to something else.

Think about the things you buy.  Would you buy a pair of shoes that didn’t fit?  How about a shirt that was an unappealing color to you?  Or, would you go to a pizza place for your 20th wedding anniversary?  When you make a purchase, you purchase what appeals to you or fits the occasion or solves your problem.  Your readers make their purchases for the same reasons.  But, you can’t purchase what you don’t know exists or what you miss.  And that’s where you need to let your readers know that you’ve got what they want.

You don’t need a big publishing house, or even a small one, and you don’t need to be a celebrity like Oprah, Donald Trump or JK Rowling to get started (though you might very well end up one before you’re finished!).  You just need to get your booklet (or book) in front of the right audience and let them know you’ve got what they want.  As long as what you’ve created is just for them, they’ll notice.  And more importantly, they’ll buy.

You can do it!

To your riches,

Kim Hillman

PS:  Wanna learn how to make money with a booklet?  Get my free ecourse here!

And check out my ebook, Publish Outside the Box, here!

And be sure to like my FACEBOOK page and friend me on TWITTER!

Thanks!

How To Make Your Marketing Easy

I hear it all the time.  Maybe you’ve said it too, or at least thought it.  “I love the writing, but I hate the marketing.”

Like anything else you’ve never done before, when you think about the big picture of marketing it can seem pretty scary.  But, you don’t have to do everything at once and you don’t even have to do it perfectly.

Rather than looking at marketing as one big picture, try to imagine it like a puzzle with lots of little pieces.  

You don’t have to do the entire puzzle at once.  Take it one piece at a time.  When you get something that works, then move on to another piece.

For example, maybe you will want to start with your social media.  That could be Facebook, or starting a blog, or Twitter, or whatever platform you choose.  Just choose one and get it going.  Then move on to the next one.

Or maybe you would rather start with a website.  Great!  Get it done and start promoting it, and once you’re getting some action and you know what you’re doing is working then add the next thing.

One small success may not seem like much, but when you have several small successes they start to add up.

Each success you have will help you build more confidence in yourself and your marketing abilities – starting with your very first one!  Of course, you might have a marketing flop here and there but don’t worry about it.  Even the marketing pros who are paid millions for their expertise don’t always get it right.  Just learn from your mistakes and move on.

Before you know it, you’ll have your marketing running like a well oiled machine and you’ll wonder what you were so worried about!

To your riches!

Kim Hillman

PS:  Get my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash,” here!

Check out my ebook, Publish Outside The Box, here!

And please do friend me on FACEBOOK and TWITTER!

Do Ugly Covers Really Sell More Books?

I’ve heard it many times.  Maybe you’ve heard it too.  Ugly book covers sell better than pretty ones.  But is it true?  And if it is should you create an ugly cover for your booklet?  And what if you write a book?  Should that cover be ugly too?  What about your other products?

FACT: Ugly often outsells pretty when it comes to book covers, but that doesn’t mean you should make your cover an ugly one. 

You’re probably familiar with the Dummies series of books, which has titles such as Investing for Dummies, Medicare for Dummies and The Bible for Dummies.  Every book in the Dummies series has the same black and yellow cover with a photo under the title that goes along with the content of each book.

The Dummies series’ book covers are not pretty.  In fact, they are pretty ugly and yet the Dummies series sells, on average, ten Dummies books in the United States every minute.  Most authors can’t even imagine sales that high let alone entertain such thoughts and dream about it.  But what’s really behind these incredible sales statistics?

In the case of the Dummies books it’s a combination of things.  First, the title tells you that this information is going to be a no-brainer. It’s all going to be spelled out for you step by step in easy to understand terms.  This is a huge marketing strategy in and of itself because these days nobody wants to sift through a ton of difficult material (which is why the market is wide open for booklets!) – and in case you haven’t noticed those Dummies books are pretty thick.

Second, the cover colors – black and yellow – are considered the best contrast to attract the eye. According to some color psychologists yellow is the first color the eye sees so it will make a book cover stand out. That doesn’t mean it’s appropriate in every case, but it did work well for the Dummies series which started out in bookstores before the internet.  The books needed to get attention from the shelf, and the colors lend themselves well to the non-fiction variety of how to information that the Dummies series is so famous for.

Third, the Dummies series, with their yellow covers, are reminiscent of a phone book, and phone books, like the Dummies series, are reference books.  When you see a Dummies book your subconscious may be making a connection of which you are not aware.  Like the old yellow phone books, the Dummies books feel familiar and trusted.

All of these things work in the Dummies books’ favor, but the real bottom line is that the publishers of the dummies books know their market well, and they were able to create a cover for that market that also fit the material inside the books.

When you create a cover for your booklet, book or other products, it’s not just about the aesthetics of the cover.  It’s really about what the design conveys to the potential buyer that’s important.  An ugly cover may work very well for you, or it may not.  You need to know your market well in order to come up with something that is pleasing to them.  When you create a cover that connects with your audience, grabs and their attention and gets them to take notice, you’ll have a winner!

To your riches!

Kim Hillman

PS:  Have you checked out my free ecourse?  It’s called “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here!

You can find my ebook, “Publish Outside The Box” here!

And please do like me on FACEBOOK and friend me on TWITTER!