Remember back when you were in school and your English teacher would give you a writing assignment? You wrote the assignment to get it done and get a good grade from the teacher. You paid attention to writing mechanics – making sure all your sentences were complete, that all your “i’s” were dotted and your “t’s” were crossed, and that your prose had the proper flow. That’s how you learned to write. And that’s how most authors continue to write when they finish school. But, if you think you can make money writing booklets using this same method you’re in for a big disappointment.
Your readers don’t care about writing mechanics. Sure they expect to read a professional publication – one with correctly spelled words that makes sense. But, what they care about most is the same thing you care about when you buy a new book. They care about the content. And, more importantly, they care about the value they will derive from that content.
When you write a booklet you don’t want to just stick some content between the covers and hope it will fly. Yes, writing a booklet is quick and easy, but you’re not writing it to please your 8th grade teacher and get a good grade. You’re writing a booklet to make money, and to do that you must build value into every page so that your readers will feel like they received the bargain of the century!
Imagine this. You’ve written a booklet about how to save money on a college education. Your booklet is jam-packed with tips and ideas on every page that a college bound student can pick up and use right now with ease. Mabel Smith Buys your booklet for $5.00 because her daughter is planning to go to college in two years. Mabel likes your booklet so much that she raves to her sister, Mary, about the booklet and Mary buys one too.
Mary is a homeschool mom, and not only that, she is head of a homeschool organization in her town and she hosts a large homeschool fair there every year with 200 vendors and thousands of homeschool parents in attendance. She likes your booklet so much that she decides to mention it to several relevant vendors – potential quantity buyers for your booklet! Not only that, she’s decided she wants to order a few hundred copies to sell at the fair to help finance her homeschool group’s activities.
Can you see the possibilities? Yes, it can happen – but only if you pack some real value into your booklet.
Even if it doesn’t happen quite the same way for you as it does in the example above, having a booklet that offers significant value to your readers can have another advantage. When your readers see how much you have to offer, they’ll want to buy more from you!
In addition, a quantity buyer who feels that your booklet would offer value to his market (your readers!), will be very likely to buy your booklet in large numbers – hundreds or even thousands of copies.
When I was dealing with an executive who was interested in a large quantity purchase (600,000 copies!) the first thing he said to me was that my booklet was good and he knew his market would enjoy it. He wanted to use it as a reward for purchasing his company’s products. It would not have been a good reward had the booklet not contained value for the recipients!
As you write your booklet ask yourself this question – what is the one thing your readers will take away from your booklet? What will they learn, gain, or know how to do? Answer that question and you’ve got value!
To your riches!
PS: Have you seen my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!” Get it here!
Check out my ebook, Publish Outside The Box, here!