Monthly Archives: January 2014

How To Price Your Booklets So They Sell And Make You Money

As a non-fiction author of a booklet you have a great advantage. You have something people want. People buy a non-fiction book or booklet for the information it contains, and if they want that information badly enough they’ll be happy to pay a higher price for it.

An author I know of wrote a 16 page booklet – back before the internet existed – on how to make money with your telephone and classified ads.  He sold his booklet for $12.95.  TWELVE NINETY FIVE!!!  And remember, this was back in the very early 90’s so that would probably be closer to twenty dollars today.

The author of that booklet did so well he created several more and offered distributorships to interested individuals who were looking for a home based business opportunity.

Some authors and industry experts seem to think that in order to make more money you should sell your book or booklet for a lower price.  After all, ebooks on Amazon can go for as little as a penny, and a vast majority are priced between ninety nine cents and three dollars.  How could you possibly expect to sell yours for more than that?  And if you’re selling printed copies the same rule applies, right?  Stay within the ballpark and people will buy.

As a non-fiction author myself I find this statement ludicrous. No matter what you’re hawking, marketing is a tough job. If you sell your booklet at a penny you have to sell 100 of them to make a dollar. If you sell your booklet at a dollar, you only need to sell one to make a dollar. I don’t care how you slice it, you won’t make more money selling your booklet or ebooklet for a penny unless you’re Wal-Mart, maybe, where you have a huge customer base to begin with, and you’re offering it at a penny on Black Friday. But, for the little guy trying to hawk his book on his own, it’s not gonna fly.

All books and ebooks (and booklets) are not equal, however, and an industry publication or textbook may do well at a very high price.

Case in point – several years ago I received a book as a gift that I really wanted and needed. It was an industry publication, sold on Amazon, and the price was a hundred dollars. On Amazon – where people go to get a discount.  And I know this author did very well for himself. He sold many of his books. But, it was specialized information, he was well known in the industry, and nobody could touch him. Thus, he was able to put his book in with all the others that sold for fifteen or twenty dollars and do very well.

How should you price your booklet?  Price it as high as you can get away with! In order to do that you’re going to have to do one of two things, or both.

First, don’t lump your booklet in with ebooks or books that are selling for a low price.

Second, make your booklet stand out as a must have resource.

There’s no exact science for pricing so be sure to test your prices.  Start with a lower price and raise it until business drops off.  Doing so will tell you what your market is willing to pay.

To your riches!

Kim Hillman

PS:  Have you signed up for my free ecourse yet? Get “12 Ways A Booklet Can Turn Your Writing Into Cash” Here!

My ebook, Publish Outside The Box, is available here!

And please like my page on FACEBOOK and friend me on TWITTER!

Advertisements

The One Question You Must Ask In Order To Make Money Writing Booklets

Remember back when you were in school and your English teacher would give you a writing assignment?  You wrote the assignment to get it done and get a good grade from the teacher.  You paid attention to writing mechanics – making sure all your sentences were complete, that all your “i’s” were dotted and your “t’s” were crossed, and that your prose had the proper flow.  That’s how you learned to write.  And that’s how most authors continue to write when they finish school.  But, if you think you can make money writing booklets using this same method you’re in for a big disappointment.

Your readers don’t care about writing mechanics.  Sure they expect to read a professional publication – one with correctly spelled words that makes sense.  But, what they care about most is the same thing you care about when you buy a new book.  They care about the content.  And, more importantly, they care about the value they will derive from that content.

When you write a booklet you don’t want to just stick some content between the covers and hope it will fly.  Yes, writing a booklet is quick and easy, but you’re not writing it to please your 8th grade teacher and get a good grade.  You’re writing a booklet to make money, and to do that you must build value into every page so that your readers will feel like they received the bargain of the century!

Imagine this.  You’ve written a booklet about how to save money on a college education.  Your booklet is jam-packed with tips and ideas on every page that a college bound student can pick up and use right now with ease.  Mabel Smith Buys your booklet for $5.00 because her daughter is planning to go to college in two years.  Mabel likes your booklet so much that she raves to her sister, Mary, about the booklet and Mary buys one too.

Mary is a homeschool mom, and not only that, she is head of a homeschool organization in her town and she hosts a large homeschool fair there every year with 200 vendors and thousands of homeschool parents in attendance.  She likes your booklet so much that she decides to mention it to several relevant vendors – potential quantity buyers for your booklet!  Not only that, she’s decided she wants to order a few hundred copies to sell at the fair to help finance her homeschool group’s activities.

Can you see the possibilities?  Yes, it can happen – but only if you pack some real value into your booklet.

Even if it doesn’t happen quite the same way for you as it does in the example above, having a booklet that offers significant value to your readers can have another advantage.  When your readers see how much you have to offer, they’ll want to buy more from you!  

In addition, a quantity buyer who feels that your booklet would offer value to his market (your readers!), will be very likely to buy your booklet in large numbers – hundreds or even thousands of copies.

When I was dealing with an executive who was interested in a large quantity purchase (600,000 copies!) the first thing he said to me was that my booklet was good and he knew his market would enjoy it.  He wanted to use it as a reward for purchasing his company’s products.  It would not have been a good reward had the booklet not contained value for the recipients!

As you write your booklet ask yourself this question – what is the one thing your readers will take away from your booklet?  What will they learn, gain, or know how to do?    Answer that question and you’ve got value!

To your riches!

Kim Hillman

PS:  Have you seen my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here!

Check out my ebook, Publish Outside The Box, here!

And don’t forget to like my FACEBOOK page and friend me on TWITTER!

 

 

The Big Secret About Marketing Your Book Or Booklet That Nobody Ever Tells You

Someone once said that writing is the easy part – it’s the marketing that’s tough. But, that’s only half right.

Marketing IS tough – especially for the newbie. But, like anything else it can be learned and if learned correctly it gets easier. It will never be foolproof nor will it ever be 100% easy because people are such curious creatures and it can be tough to figure them out! But, if you know your market well and you know how to market, then the marketing does get easier.

But, what about the writing?  Is that really easy?  It is if you’re just writing.  Writing, in and of itself, is easy for those of us who call ourselves writers or authors.

When you write a booklet (or a book), however, the writing itself is part of the marketing. You HAVE to remember that. You can have a fabulous website, and an entire marketing campaign that literally grabs ’em by their shirt tails and gets them to buy your booklet. But, once they have that book or booklet, unless it’s the only one you ever plan to write, it’s got to sell them on buying more from you.

It’s all connected. That’s the big secret that nobody ever tells you. Everything you do from the moment you decide to write a book on whatever your particular topic is – from that very moment it’s all about marketing.

Marketing isn’t something you do after your project is finished.  It’s something you do continually – from the conception of your first booklet to your business name to making the sale.  As the owner of a business (and as a booklet author you do own a business), marketing is your first priority.  Everything else is second because without the marketing everything else is for nothing.

To your riches!

Kim Hillman

PS:  Have you checked out my free ecourse yet?  Discover “12 Ways A Booklet Can Turn Your Writing Into Cash” here!

And you can get my ebook, “Publish Outside The Box” here!

And please like me on FACEBOOK and friend me on TWITTER! 

How To Get From Where You Are To Where You Want To Be

So, here we are at the start of the first full week of the new year.  You’ve got plans.  You’ve got ideas.  You’ve got goals.  And you know this is going to be your year – the year it all comes together and things really start to happen.  But it seems like such a long way to get from where you are to where you want to be. How will you ever make it?  Where do you start?

If the above describes how you’re feeling you can take comfort in the fact that you’re not alone.  Plenty of others have gone before you.  They had dreams too – dreams they turned into reality.

Consider, for example,  a young orphan who was adopted by a very poor family. He later went to college but dropped out after just a year and a half.  Having nowhere to live and no money, this young man slept on the floors of his friends’ dorm rooms and turned in pop bottles to recyclers just to get a little change.  It was during this time that Steve Jobs decided to start a technology company from his parent’s garage – and Apple Computers was born.

And then, once upon a time, a baby girl was born to an unwed teenage mother. Growing up in poverty and having to overcome sexual abuse this child was told that the most she could ever hope for in life was to become a maid.  But, she saw a brighter future for herself and today Oprah Winfrey is the owner of several entities including her own magazine and television network.

There have been companies, too, that didn’t have a great beginning and yet they grew into something larger than anyone could ever have imagined.

Have you ever heard of Facemash?  It was a website which presented photos of two college students, and voters could choose which student they thought was prettier or more handsome.  Such were the humble beginnings of Facebook – now a company worth billions.

And did you know that Youtube began as a video dating site?

Each of these people and companies have something in common – they started where they were.  And that’s exactly where you need to start.

You can plan and dream and set goals, but until you take that first step nothing will happen.  You’re dreams will never be realized.  You may be starting from humble beginnings or you may not.  But, where ever you are the point is to start.

If you haven’t started writing your first booklet it’s time to start writing.  If you’ve got that first booklet behind you it’s time to start your next project – whether that’s another booklet or a different product or creating a new market for the products you already have.

Start where you are.  Ask yourself what your next step is and then take that step.  That’s how you will get from where you are to where you want to be – one step at a time.

To your riches,

Kim Hillman

PS:  One simple step you can take is to sign up for my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash.”  Get it here!

After the ecourse, your next step is to get my ebook, “Publish Outside The Box.” Don’t worry.  It’s just five bucks.  Get it here!

And be sure to friend me on FACEBOOK and TWITTER too!