I once met a woman who was a massage therapist. She went to massage school for a time, and from there went to work in a Chiropractor’s office. She was paid $25.00 per hour to work for the Chiropractor, and she considered this good income. But, the Chiropractor charged his patients six times that much for her services – which she knew. I asked her why didn’t she just strike out on her own. She could offer mobile massage services to clients of her own and make six times what she was earning working for the chiropractor. She replied that the chiropractor took care of all the tax information and anything else business related, and all she needed to do was show up for work.
That massage therapist was a hard worker – someone who could have made it on her own – but she was more comfortable letting someone else handle the taxes. It was a decision that cost her thousands of dollars per year.
Not everyone wants to be in business for themselves. In fact, most people would rather take the easy way out and get handed their paycheck every couple of weeks. But, when you make the decision to become an author you are making the decision to go into business and you must think of yourself not just as an author, but as a business owner.
This means that you must think about more than your writing. You must think about your business as a whole. What do you want to accomplish with your business and how do you want it to grow?
It’s easy to come up with an idea for a booklet and then create the product. But once you’ve done that what do you do? This is where you need to take off your creative hat and put on your business owner’s hat.
2013 is quickly coming to a close. Now is the time to reflect over the past year and ask yourself how your business did. It is also the time to look ahead to the next year and ask yourself what you want and how you can achieve it. There is no such thing as instant success. If you want success, you can have it but not without a solid work ethic and a plan. If you continue humming along at your current pace you’ll continue to get what you’ve already got. If you want something new or different, you’re going to need to implement some changes.
Change scares alot of people, but change is often a good thing, even if it doesn’t seem to be at first. And if you’re the one making the changes then you’re in control of where you and your business are headed. Don’t be afraid to make some changes. Even if you change something or implement something new and it fails you’ll still gain valuable knowledge from the experience.
Give some serious thought to where you’ve been and what you’ve experienced over the past year – even if you’re not a booklet author yet. You’re no doubt on the verge of becoming one or you probably wouldn’t be reading this post!
And whether your business is going forward into 2014 as a new entity or a seasoned one, it’s going to need strong leadership to succeed. It’s time to gear up and get ready because a new year is coming – one that will see bigger goals achieved!
To your riches!
PS: Have you checked out my free ecourse yet? It’s called 12 Ways A Booklet Can Turn Your Writing Into Cash. Get it here!
My ebook, “Publish Outside The Box” can be found here.