Monthly Archives: November 2013

What To Focus On So Your Booklet Publishing Business Will Grow, Prosper And Last

I know a man named Jack who started a business in commercial real estate several years ago and today he does ok.  But, he could be doing much better. What’s Jack doing wrong?  His focus is not on the right things.

When Jack started his business he decided that he wanted to impress his potential clients.  So, he rented an expensive corner office which had a waterfront view of the harbor, and beyond that the city, and far in the distance the mountains.

Next Jack decided he needed some impressive office furniture.  He bought a large executive desk and a nice leather chair.  He bought a leather sofa, and a couple of matching chairs for his clients to sit in, as well as a marble cocktail table on which he displayed some picture books of the city and surrounding area.

Once all that was done Jack purchased some wall art and some spendy lighting for his office.

Then, Jack hired a secretary.  After all, in order to live up to his new image he needed to have a secretary.

And finally, Jack bought a new car.  His reasoning was that it would never do for him to have such a fine office and secretary, but have to take clients to view properties in his old car.  He had created his image, and now he needed to live up to it in the eyes of his clients.

The problem is Jack had spent all this money on his business and he hadn’t even made a dime yet.  Instead of taking money from the business, the business was taking money from him!

What Jack should have focused on from the start was how he could make money with the business – not how he would look to his clients.  As long as he was honest in his dealings his clients would have been happy to work with him.  Instead Jack focused on the superficial and it delayed any profit he might have made for several years.

And so it is with booklets.  So many new authors focus on the wrong things.  They worry about things like their booklet’s cover, or how many pages their booklet should contain.  They wonder if their own image will measure up – either through their words or their appearance.  And they spend time thinking about all the what if’s – what if this happened or didn’t happen, what if they did this or that. But none of these things are where your main focus should be – especially if you’ve just begun your booklet adventure.

The most important thing you can focus on with your booklets is how to make money.  That’s it.  That’s number one because if you’re not making money what are you doing?  You’re wasting your time.

Your focus needs to be on your marketing, advertising and sales first.  These are the most important areas of your business.  Without these things your business can’t prosper and grow.

Of course your writing is important.  And of course you want your booklets and other products to look pleasing and professional.  But there is no point to any of that if you have no audience.

Focus most of your time and energy (about 80%) on those activities that will help your business to grow and make money.  Focus the rest on your writing, product creation, and all the little details that need tending to.  That’s how you will create a business that grows, prospers and lasts!

To your riches!

Kim Hillman

PS:  Check out my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash,” here!

Get my ebook, “Publish Outside The Box,” here!

Like me on FACEBOOK and friend me on TWITTER!

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How To Get Unstuck, Resolve Your Issues And Move Forward In Your Booklet Adventure

Today I happened to come across a quote from the President and CEO of Yahoo.  She said, “Get in over your head.”  She’s right.

Back when I created my first booklet I was both excited and terrified.  I was excited about how this booklet would change my life, and I was terrified of how this booklet would change my life.  And an even more terrifying thought was what if nothing happened?  What if nobody liked the booklet and it flopped?

At the time I felt like I had gotten into something that I wasn’t quite prepared for.  I was in over my head and it scared me but, it also gave me the motivation I needed to get to the next stage in my booklet adventure.  There’s nothing like 1,000 booklets staring you in the face to get reality to set in fast.  You’re either going to sell those booklets or your going to lose your investment.

You’re never going to be fully prepared for everything you attempt in life.  You do the best you can to get ready, but at some point you have to start.  You have to take action.  Once you do it can scare you, but that kind of fear is also exhilerating.  It’s the kind of fear that causes you to say, “What have I done?  How am I going to deal with this?  What am I going to do now?”  And once you answer that question, you’ve taken the next step – a step you would not have taken without that fear to move you forward.

Getting in over your head will cause you and your business to grow.  It will give you new goals to strive for and new levels to achieve.  If you never make the leap or jump in with both feet you won’t go anywhere.  You’ll stay stuck in the same place with the same issue(s), and they will never get resolved.

Whatever you’re faced with in your booklet adventure, it’s time to move forward.  Whether it’s writing your first manuscript, making your first sale or widening your market reach just get out there and do it.  One thing leads to the next, and if you feel like you’re in over your head remember that’s a good thing!

To your riches!

Kim Hillman

PS:  Have you heard about my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here now!

Get my ebook, “Publish Outside The Box” here!

And please friend me on FACEBOOK and TWITTER!

Are You Ready To Achieve Bigger Goals?

I once met a woman who was a massage therapist.  She went to massage school for a time, and from there went to work in a Chiropractor’s office.  She was paid $25.00 per hour to work for the Chiropractor, and she considered this good income.  But, the Chiropractor charged his patients six times that much for her services – which she knew.  I asked her why didn’t she just strike out on her own.  She could offer mobile massage services to clients of her own and make six times what she was earning working for the chiropractor.  She replied that the chiropractor took care of all the tax information and anything else business related, and all she needed to do was show up for work.

That massage therapist was a hard worker – someone who could have made it on her own – but she was more comfortable letting someone else handle the taxes. It was a decision that cost her thousands of dollars per year.

Not everyone wants to be in business for themselves.  In fact, most people would rather take the easy way out and get handed their paycheck every couple of weeks.  But, when you make the decision to become an author you are making the decision to go into business and you must think of yourself not just as an author, but as a business owner.

This means that you must think about more than your writing.  You must think about your business as a whole.  What do you want to accomplish with your business and how do you want it to grow?

It’s easy to come up with an idea for a booklet and then create the product.  But once you’ve done that what do you do?  This is where you need to take off your creative hat and put on your business owner’s hat.

2013 is quickly coming to a close.  Now is the time to reflect over the past year and ask yourself how your business did.  It is also the time to look ahead to the next year and ask yourself what you want and how you can achieve it.  There is no such thing as instant success.  If you want success, you can have it but not without a solid work ethic and a plan.  If you continue humming along at your current pace you’ll continue to get what you’ve already got.  If you want something new or different, you’re going to need to implement some changes.

Change scares alot of people, but change is often a good thing, even if it doesn’t seem to be at first.  And if you’re the one making the changes then you’re in control of where you and your business are headed.  Don’t be afraid to make some changes.  Even if you change something or implement something new and it fails you’ll still gain valuable knowledge from the experience.

Give some serious thought to where you’ve been and what you’ve experienced over the past year – even if you’re not a booklet author yet.  You’re no doubt on the verge of becoming one or you probably wouldn’t be reading this post!

And whether your business is going forward into 2014 as a new entity or a seasoned one, it’s going to need strong leadership to succeed.  It’s time to gear up and get ready because a new year is coming  – one that will see bigger goals achieved!

To your riches!

Kim Hillman

PS:  Have you checked out my free ecourse yet?  It’s called 12 Ways A Booklet Can Turn Your Writing Into Cash.  Get it here!

My ebook, “Publish Outside The Box” can be found here.

Join me on FACEBOOK and TWITTER!