Just a few decades ago the American dream was about getting an education, getting a job, and being able to retire from that job with seniority, perhaps receiving a gold watch on your way out the door.
Over the past several years this dream has had to adapt to a new culture with a new way of thinking, new politics, and an exorbitant amount of inflation.
Few people today, if any, graduate college with the intention of finding a job and holding on to it until they retire. Today’s culture is one of constant striving for self improvement, bettering not only one’s self but also one’s position and one’s finances. A job is only good until one has outgrown it or needs something more – more room for advancement, more room for personal growth, more money.
Climbing the corporate ladder is no longer the goal. Today everyone wants to climb the ladder of success. A corporate job, or any job, is just another rung on the ladder, on the way to the top – the top being whatever goal the individual has set for themselves as their American dream.
Unfortunately, most people never achieve their American dream due to their inability to plan for it, and to change that plan as the need arises.
Today’s world is a fast paced one. There is no straight path to success for anyone. You have to be willing to do some zigging and zagging to get to where you want to be.
Several decades ago people put all their eggs into one basket and came out winners. Today, you not only need more eggs, you need more baskets too.
All of this boils down to one simple concept. You need more than one stream of income. The more streams of income you have the better, because at any time an income stream can dry up, and if that’s your only one, you’re left with nothing.
Booklets lend themselves to multiple streams of income very well. One booklet can be a single stream of income, or provide multiple streams of income by virtue of how it is packaged, promoted and sold. And because of their quick production time, booklets can provide those streams of income very fast.
As a booklet author you have the opportunity to create a single booklet and promote it in a variety of ways, or create a series of booklets – each one an income stream unto itself.
You also have opportunities for advancing beyond the booklet with your market – into speaking, into the creation of other products based on your material, and even into creating full length books. Each of these becomes a new stream of income, and should any one of them dry up for any reason, the others will still be there, still working for you.
You have to start somewhere. That somewhere is with your first booklet. Where you go from there is up to you – and that’s the adventure!
I welcome your thoughts and comments as always!
To your riches!
PS: Have you heard about my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!” Get it here now!
Get my ebook, “Publish Outside The Box” here!