Why It Doesn’t Matter Who Prints Your Books

With so many different ways to self publish these days, many first time authors are concerned about who they choose to do their book printing.  They’re worried that their books won’t look professional, as in done by a publishing house and comparable to books you see on the shelf in your local Barnes and Noble.

My dear reader, listen up because I’m about to give you a very valuable piece of advice.  It doesn’t matter who prints your book, assuming the company you choose has good reviews and knows what they’re doing.  How can I say this?  Let me explain.

I’ve been to seminars where the speakers were well known and made TONS of money selling their “books” in the back of the room.  Some books were very professional, others were created by traditional publishing houses but the books didn’t really look like it.  And still others were not presented as books at all, but rather they were information printed out on 8.5 x 11 paper and put into a three ring binder, with a simple black and white cover that looked like something copied off in their office.  It all sold – the books and the other products – all of it.

It’s not the book (or booklet) people want.  It’s the information inside.  As long as the information is presented well and readable, people are happy.  Now, don’t mistake what I’m saying here.  I’m not saying that you should put out sloppy work or send out books or booklets that are not put together right.  They should look good.  But, what I am saying is that you don’t need to agonize over it.  Do your best and let it go.  Get it out there.

People don’t buy books for the cover and the paper.  They buy books for the content.

Got a comment?  I’d love to hear from you!

To your riches!

Kim Hillman

PS:  Check out my free e-course, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it now here!

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