Monthly Archives: May 2013

The Truth About Self Publishing That Publishers Won’t Tell You

It seems that books and blogs about self publishing exist for the sole purpose of taking something simple and making it complicated.  They will tell you that your manuscript must conform to this platform or that one, that it must be a certain length, written in a certain style, that you absolutely must write several drafts of your entire manuscript before it will be good enough to publish, and on and on.

I’d like to set the record straight.  Publishing does NOT have to be complicated, unless you want it to be.  

If you’re planning to write a novel and publish it through a traditional publisher, possibly using an agent to do so, it is a complicated and lengthy process – no doubt about it.  But, even that has been done by many writers.

However, self publishing isn’t nearly so complicated as the publishers and writers of self publishing books and other media would have you believe.  In fact, it can be quite simple, even easy.

First of all, let’s start with the meaning of the word publish.  The word publish means to make something public.  This blog post is published.  Every time I write a new post I hit a button that says “publish,” and voila!  My words are published, available for all to see.  Easy!

I could, if I wanted to, take many or even all of my posts and compile them into a manuscript.  I could then self publish that manuscript through a variety of means online or off.  All of this would be my decision, of my own doing, and with no waiting involved.  All that would be needed would be the decision and action to make it happen.

I wrote my third booklet in three days.  THREE DAYS!  I wrote only one draft, correcting errors as I went along.  I proofread it myself a couple of times.  I had a cover designed and I had the booklet printed.  And then I put it on the market.  That was it.  It was all very straight forward and easy.

Granted, my method wasn’t the mainstream way of publishing.  But, it worked!  My information got to my market, and I received an offer for 600,000 copies.  Several industry hot shots (industry related to my booklet’s subject) told me my booklet was the best thing they had seen on the subject, and many of them placed orders too.

Now I’ll share a secret with you.  I’m no more a whiz kid at writing than you are.  Heck, you might even be a better writer than I am!  And, when I started my booklet adventure I was as green as grass when it came to publishing.  But, my naivete paid off, because had I read any of the books on the subject I would have probably quit before I started.  It would have seemed too complicated, too confusing and too hard.

Contrary to popular thinking among industry big-wigs, self publishing is not complicated or difficult.  And booklet publishing is even easier.  You have options!  Just take it one step at a time and you’ll get to the finish line!

To your riches!

Kim Hillman

PS:  Check out my free e-course, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it now!  Click here!

Also, you can follow me on FACEBOOK and TWITTER!

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Are You Ready To Break Out Of The Mainstream And Forge Your Own Path?

A fellow writer recently asked me what a booklet is.  I told him that a booklet is an opportunity to break out of the mainstream publishing box and forge your own path.

There is a certain mindset that many writers have when it comes to self-publishing.  They feel that if they self-publish, nobody will recognize their work. They talk about how the New York Times won’t review self published works, or how this reviewer or that tv show or this publication or that society won’t accept them or their writing.

You can’t control what someone else does.  If they don’t want to talk to you because you’ve self-published or they don’t want to admit you into their club, that’s their right.  But, they can’t stop you from trying somewhere else.  That’s YOUR right!

Personally, I prefer to bypass this hogwash all together, and booklets are a great way to do that.  Booklets are not mainstream publications, so it makes sense that you don’t use mainstream media to promote them.  That means that you get to skip all this trivial dribble about caring whether any particular person or publication wants to interview you.

What really matters is that you get your information into the hands of your audience, and you make money doing it.   Then you can laugh at those reviewers and societies and publications all the way to the bank!

To your riches!

Kim Hillman

PS:  Check out my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it now!  Click here!

Also, follow me on –

FACEBOOK:  http://www.facebook.com/KimHillmanFans

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What Your Booklet’s Success REALLY Depends On

Someone recently said that 80% of your book’s (or in our case here, booklet’s) success is determined by the quality of your book, while the remaining 20% will be determined by marketing, distribution and luck.  What do you think?  Do you believe this is true?  If you do, you are absolutely WRONG!

The truth is that it’s the reverse.  Your booklet’s success depends far more (yes, even up to 80% and possibly higher) on your marketing than it does on the quality of your booklet.

That’s not to say that you should slap something together and expect it to do well.  Your booklet and other products still have your name printed on them and are a representation of you and your publishing company (yes, your publishing company!  If you self publish, you own a publishing company!).  So, of course you want them to be good.

But, without the marketing your products will never see the light of day and you’ll never a make a dime.

Talent won’t get you very far if nobody knows your booklet exists.  You’ve got to get it done and then get it out there.  And how you get it out there matters, as well as to whom you present it to.  Marketing is as much an art as writing is, if not more so.  You can write the best book or booklet in the world, but if nobody knows about it what does it matter that you wrote it?

Don’t make the mistake of thinking you need a lot of talent to write a booklet.  You don’t.  You need to know how to write a sentence.  That’s it.  Beyond that it’s all about the marketing.  And that’s true for any product or service.

To your riches!

Kim Hillman

PS:  Have you heard about my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here now!

Get my ebook, “Publish Outside The Box” here!

And please friend me on FACEBOOK and TWITTER!

So Many Writers Have Bought Into This Lie. Have You?

I’ve noticed a trend and it really makes me mad!  Maybe you’ve noticed it too.  Maybe you’ve even bought into the lie yourself.  What is it?  That you shouldn’t write for the money.  What a bunch of garbage!

Now, before you get your dander up and start writing me hate mail, let me explain something.    I am in NO WAY implying that you shouldn’t work on your craft or create quality booklets, books and other products.  I FIRMLY believe that your work should be the best you can make it (without obsessing over every last detail so you can get it out the door!).  But, I also believe in getting paid for the work you do – getting paid as much as you can, and as often as you can, for as long as you can.

If you disagree with me that’s ok.  You’re entitled to write as a hobby.  Yes, a hobby, because if you’re not interested in making money from your writing then that’s what you have – a hobby.

Most people would love to get paid for doing something they love or have a passion for.  They just don’t know how to go about it or they’re afraid to quit their day job because they worry they’ll fail.  Most people will play it safe and stay right where they are.  But, you do have a choice.  If you choose to write for free, so be it.  But, if you want more, if you would love to be able to earn a living from your writing, you can do it.  AND THERE IS ABSOLUTELY NOTHING WRONG WITH THAT!

Contrary to popular belief, money is not dirty or taboo or evil.  Money is a resource and a tool.  What can you do without money?  Who can you help?  You can’t even help yourself or your family without it.  But, the more of it you have, the more you can do for yourself, your family and others both inside and outside of your direct circle of influence.  And, the more you can grow your business so you can ….MAKE MORE MONEY!

And, contrary to popular belief rich people are not shady, underhanded or snobs.  They’re smart!  People like Donald Trump and Oprah have figured out that having a lot of money is a good thing.  That’s why they keep making more of it.   It does mean having a lot of responsiblity, but I think most people would love to have that kind of responsibility – especially if they could get it from doing something they really enjoy.

So, if you want to write as a hobby and do some other menial, daily grind kind of work to earn a pittance so you can live in a hovel and crank out your “art,” struggling to get by – hey, go right ahead.  But, remember – it’s your choice to do so.

On the other hand, if you would like to earn a living (or better!) doing what you love, if you’re not afraid to stand up and tell yourself that you DESERVE TO BE PAID for your craft (doctors, artists, singers, lawyers and many others could argue they have a craft, and they have no problem getting paid for what they do!), then you can have what so many people dream of but never achieve.  You can do what you love AND get paid for it!

A great place to start is with my new, free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash.”  This brief ecourse will give you an overview of the money-making opportunities waiting for you should you decide that you would like to make money from your writing and create a business (or an empire!) from it.  Go and get it here.

To your riches (NOT your poverty!),

Kim Hillman

PS:  Check out my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it now!  Click  here!

PPS:  Follow me on:

FACEBOOK:  http://www.facebook.com/KimHillmanFans

TWITTER:  http://twitter.com/KimHillmanFans

12 Ways A Booklet Can Turn Your Writing Into Cash

Hey!

My new ecourse – 12 Ways A Booklet Can Turn Your Writing Into Cash – is ready!  Click here to check it out!  It’s free!

Let me know your thoughts!

To your riches!

Kim Hillman

PS:  Get my ebook, “Publish Outside The Box” here!

And please friend me on FACEBOOK and TWITTER!

How Do Your Customers Rate You?

When you create a booklet, you’re not just creating an information product to help others, you’re creating a new business and a new future for yourself.

And, one of the most important aspects of your new business is customer service.  Customer service is one of those things that can make you or break you.

While the internet has leveled the playing field, so to speak, it has also created competition you otherwise might not have.  Consumers can now compare products, prices and even check reviews about products and companies with the click of a button.  If you and your competition offer similar products at similar prices to the marketplace, the only thing left to set you apart is the overall customer experience.

Recently I had the opportunity to experience both the kind of customer service that is over the top and takes all the stress out of your day, and the kind of customer service that adds stress to your day.

Company A is an online company that offers contract services to businesses.  While I had no issue with the services performed, I found their website extremely unintuitive and difficult to use.  I managed to muddle my way through it, but decided to take the time to write to the company afterward about my frustration with their website.

My email went to their customer support department, but instead of getting a response from a qualified individual, I received a reply from someone who worked in website support, and their reply was very uncaring, technical and cold.  The funny part is, I got an invitation, automatically sent by their system, a couple of days later asking me to fill out a survey to let them know how they are doing!  Did I fill it out?  You bet I did – and I never heard from them again!  Not because of anything I said (it was multiple choice with no space for comments), but because as far as they (or their system) was concerned, their dealings with me were completed.

This company missed a golden opportunity because the email I originally sent them gave them very specific information as to how they could fine tune their website and make the overall experience better for their customers.  There are companies who pay hefty sums for this kind of information – information that I had taken time out of my day to offer for free.

Not only did this company lose out on an opportunity to learn from a user of their website how they can improve, they also lost this customer.

Company B, on the other hand, was quite a different experience.  I ordered from them a set of dishes.  When the dishes arrived, I found that one of the cups had a deep crack in the bottom.  About a month went by before I emailed the company about it (after all, it was just one measly cup and life can get pretty busy!).

In my email I told the customer service person that I was thrilled with my new dishes, with the exception of the broken cup, and I needed to know how to proceed to replace it.  I did not give an order number, name the pattern I ordered, nor give any of my contact information.

In their response, I was told that a new cup was on it’s way- at no charge to me – and to simply discard the broken one.  They said they were sorry for the inconvenience and I was thanked for my business.  This email just blew me away!  Someone actually TOOK THE TIME TO LOOK UP MY ORDER and send out a new cup!  Wow!  So, by the time they emailed me back the problem was already taken care of, no need to call anyone or give any further information.

That company, by the way, was Mikasa, and if you are looking for a new set of dishes I would highly recommend them!

I’m sure you’ve had similar experiences of both kinds with things you have purchased.  In your own business it is wise to remember them and how they made you feel.  You want your customers and clients to be elated with how they’ve been treated as well as with your booklets and other products.  When they are, they’ll recommend you to others and keep coming back to you for more!

To your riches!

Kim Hillman

PS:  Check out my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it now!  Click here!

Also, follow me on:

FACEBOOK:  http://www.facebook.com/KimHillmanFans

TWITTER:  https://twitter.com/KimHillmanFans

These People Make Me Sick

I’ve been doing a little surfing on the net today, looking at websites and blogs for writers, and I’m absolutely APPALLED at what I’ve found!

Every single place I visited seemed to paint a dismal picture of how tough it is to get published, how long it takes to write a book, how difficult the self publishing process is, and on and on and on.  And while it’s true that I don’t promote the traditional route of either getting published or self-publishing, there are a few people out there who do it and do it well.

But, to read these negative Nellys’ articles and posts you’d think nobody had ever published anything because it’s just too hard!  You might as well just pack it in and find a j-o-b doing something else because you’ll never make it as a writer.  PHOOEY ON THEM!!!

I created a booklet in just three days which sold to the medical community, and I’m not even a doctor, nurse or nutritionist!  And, that same booklet got the attention of several food manufacturers and one executive told me he wanted to purchase 600,000 copies – HARD COPIES – of my booklet.

I had no previous experience as an author at the time, other than writing a couple of previous booklet titles which were for a completely different market.  There was nothing terribly special about me or my booklets, and I didn’t have a large following of people.  Heck, I didn’t even have a facebook or twitter account at the time!  Yet I published my own work and sold it.  You can do it too!

Don’t listen to the negative Nelly’s out there who tell you that you can’t do it.  If my hunch is right, they’d rather sit there and complain than get up off their backsides and actually DO something!

To your riches!

Kim Hillman

PS:  Have you heard about my free ecourse, “12 Ways A Booklet Can Turn Your Writing Into Cash!”  Get it here now!

Get my ebook, “Publish Outside The Box” here!

And please friend me on FACEBOOK and TWITTER!