Monthly Archives: November 2012

Happy Thanksgiving!

Wow!  Can you believe that Turkey Day is only two days away?  2012 is fading fast!

I’m going to be offline over the holiday season.  I’m moving to bigger digs, and so my computer will be disconnected for a bit, until I can get the new office set up.  As you might imagine, things are pretty crazy here with this move right in the middle of the holiday season!  But, it’s so worth it and I’m very excited about having more space!  I’ll be back either just before January 1st or just after.

Until then, I want to wish you and yours a very happy thanksgiving and a joyful holiday season!

And here’s to a rich new year!

Kim Hillman

PS:  Be ready to hit it hard when I come back!  I’ve been chomping at the bit, rearing to go and that’s exactly what I am going to do after this move is done!

PPS:  If you haven’t done so, would you please fill out the survey on my yellow sticky post at the top of the blog?  It’s just 10 easy questions and shouldn’t take you more than a minute or so.  And if you’ve already answered the questions, THANK YOU!!!

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Three Reasons Businesses Fail And How You Can Avoid Their Fate

As someone who wants to make a living from your writing, you’ve no doubt heard how difficult it is to be in business – especially in this day and age.  People who are supposedly in the know will quote statistics and make it sound like your chances of making it are slim to none.  But, nothing could be further from the truth.

There are plenty of businesses that DO fail, and there are probably just as many reasons for those failures as there are businesses that don’t make it.  But, that doesn’t mean that YOURS has to be one of them!  Here are three reasons that businesses fail, and how you can avoid their fate.

1) Poor understanding of your market.  You would be surprised how many times I hear, “My book (or booklet) is for everybody.”  Every book, every magazine, every tv show, every product on the face of the planet has a specific market – a group of people who are most likely to buy that item or watch that show.  If you don’t understand that, if you don’t know who those people are, what they buy and why, or if you think your book or booklet is for everyone YOU ARE DOOMED!  You MUST understand who your market is and what their tastes and buying habits are.

2) Poor planning.  This is a big one, though it is often overlooked – especially by those who are just starting out.  Often the writer will picture their goal – selling thousands of copies of their book or booklet – without making a solid plan for HOW THAT IS GOING TO HAPPEN.  When you’re a writer, the writing part is easy.  The planning part, however, takes some serious thought.  You need to have a solid plan of how to get where you want to go once your manuscript is completed.  Your plan doesn’t need to be perfect.  In fact, it should be flexible so you can make a new game plan when something doesn’t work.  But, you do need to have one!  Without it you’re at a terrible disadvantage!

3) Failure to diversify.  Businesses that make it, whether publishing or any other kind of business, know how to diversify to survive.  Diversity can be used in several areas of your business – from your sales and marketing methods to the products you sell.  If you’ve only got one way of doing what you do, and only one product to sell, and only one market to sell to you’re EXTREMELY LIMITED.  Diversify and you’ll not only survive, you’ll make more money too!

To your riches!

Kim Hillman

The Big Day Is Finally Here! Did You Vote?

Just about everyone of voting age has been a little anxious these past couple of weeks – waiting and wondering who is going to win this election.  Now, the wait is almost over (and by the time you read this it may well be done).  But, no matter who wins there is one thing that won’t change.  You will still be in control of your own destiny.

Remember after 911 how the economy tanked?  The real question is tanked for who?  Sure, gas prices went sky high and so did the price on just about everything else.  But, there are many businesses who not only survived, but thrived.  One man’s bad economy is another man’s boon to riches.

When the housing market turned upside down and many people filed for bankruptcy, the bankruptcy lawyers could hardly keep up with the flood of new clients.  Many of them had to turn new clients away because their schedules were so overbooked.  Clearly the bad economy didn’t hurt their business.  In fact, just the opposite was true for them.  They profited from it.

The same can be said for those in the rental industry.  With so many foreclosures happening all across the country, people were (and still are) vacating their homes and moving into rental properties, creating a surge in profits for the landlords.

But, it’s not just a matter of being in the right business at the right time.  Some business owners simply know how to ride out the storm.  They are the ones who get busy and get creative.  These are the businesses who tweak their marketing, fine tune their advertising, cut the slack, and create new products and services to serve their market in tough times.  These businesses are the ones that let people know that they’re standing by them in their time of need.  They are able to partially or completely reinvent themselves to serve their market and thrive no matter what the economy does.

But, what about you – the booklet author?  Can you thrive no matter what happens in the Whitehouse?  Of course you can!  In fact, you’re lucky because you’ve got it easier than alot of businesses out there. 

With booklets you have so many advantages and so many options!  First, booklets are small and therefore inexpensive to produce.  This is a great advantage for you if you’re producing copies yourself, or for your clients or customers if they are producing the copies.  Second, booklets can give your clients or customers an advantage over their competitors if they’re using your booklets as a sales tool.  And third, you always have control over what you write and produce, and therefore you can create new titles and products to suit your particular audience or market in whatever situation they may find themselves in.

So, if you are reading this before the polls close, vote with confidence!  If you’re reading it after the polls have closed celebrate the victory – even if the guy you voted for didn’t win – because the real victory is your own!

To your riches!

Kim Hillman