It happens to every business owner sooner or later regardless of what type of business they’re in and it will happen to you too. Everything is going along smoothly and then BAM! You hit the proverbial bump in the road. What is the bump? The bump is any kind of adversity you face in the course of conducting business.
Adversity can come in the form of a slow economy, a down turn in your market, a new competitor, tax increases or any number of other things that can pop up unexpectedly. But, often in the midst of adversity lies a golden opportunity just waiting for you to discover it.
The key to finding this golden opportunity lies in your ability to view adversity in a positive light rather than a negative one. One person may see adversity as a problem that is overwhelming, while another may simply see it as a challenge that they need to overcome. The grumbler will never see the opportunity even when it’s right under their nose, while the one who views adversity as a challenge cannot fail to find it because they’ll tap into their creativity and go the extra mile to triumph over the situation and come out a winner.
For example, when there’s a downturn in the market, the grumbler will simply complain that business is bad and there’s nothing he can do about it. But, the one who views the situation as a challenge will reach out to new markets and increase their business.
I once knew two businessmen who owned similar electronics companies in which this exact scenario played out. As technology improved and made products obsolete, the market for many of the items they carried went sour. One of these businessmen grumbled. He sat back and complained, watching his business deteriorate with his arms folded, and soon his business folded too.
The other businessman got busy. He increased his marketing efforts, started carrying new lines of products, and survived. Not only did he survive, he thrived! He found new opportunities for sales – opportunities he hadn’t previously thought of – thanks to the challenge he was presented with and his ability to focus.
What worked for that businessman can and will work for you. All you need to do is roll up your sleeves and prepare to use a little creativity, and you’ll see opportunities you’ve never seen before!
To your riches!