Do you fear marketing because you think you will have to do all the talking? Do you think you will need to convince someone to buy your booklet? Nothing could be further from the truth! In fact, if you do it right, you won’t have to say a word!
That’s because your title should do the talking for you – or at least most of it. Your title is the most important writing you will do for your booklet. It’s the first thing people will read.
Many authors try to write cute sounding titles or clever titles, but this is usually a mistake. Instead, you need a title that will speak to your audience and pull them in. Your title needs to tell them why this particular booklet is for them, and it should at least get them to investigate the booklet further if it doesn’t get them to buy.
Writing a good title takes a little practice, but basically there are two things you need to keep in mind. First, who is your booklet for, and second, what’s in it for them? If you can answer these two questions, you can write a good title.
A booklet with a well written title will practically sell itself. Your audience won’t be able to help picking up the booklet and thumbing through it, and if the information inside is worth more to them than the price of the booklet they’ll buy it.
Don’t waste your time trying to be cute or clever with your title. Just tell your audience it’s for them and why (what’s inside), and you’ll have a winner every time!
To your riches!
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