It’s time to wrap up our theme from April on creating a million dollar booklet business. But, before I give you the review, I want to share some final thoughts as to how to grow your business and your income to the next level.
Once you’ve got a solid foundation with your product line your next step, should you wish to take it, is to speak publicly about the topic of your booklets and other products. Everything you have created up to now has pointed to you as the expert in your field and positioned you as the go to person for information on your subject.
By this time you will have a fairly large audience and your public speaking will give you further credibility in their eyes. But, you don’t have to live out of a suitcase to do this. You can do it via new products, such as dvd’s, or you can do it online through a variety of video formats. And you have the option of either charging for your speaking, or you can offer it for free.
Public speaking itself can take a variety of formats. You can offer seminars that last a couple of hours, a whole day, or a week. Or, you might decide you want to teach a class either in person or online. You could even offer your expertise by phone, either in private or group consultations. Speaking publicly gives your audience another way to access your expertise, gives you credibility, and if you charge for the service it will also add additional income to your bottom line.
Once you’ve got all of these things in place, you simply need to keep it going and keep it growing. Reach out to new markets for your existing products. Develop new products, and create new ways of reaching out to your audience. This is how you build a million dollar a year (and beyond) booklet business.
And, if you’ve just read this and you would like to read the previous posts from this month’s theme, here is the rundown:
1) The Million Dollar Test – Do you have what it takes?
I’ll be starting a new theme with my next post – Organizing For Success. I hope you’ll join me!
To you riches!
PS: Just beginning your booklet adventure? Got questions that need answers about how it’s done? Click here.
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