Sometimes the author who is just beginning their booklet adventure has no idea what they want to write about. Other times, they have many ideas but the ideas are either incomplete or they aren’t sure which one to use. Even if you know what you want to write about, how can you be sure that your topic will generate interest and make you money?
The Concept Of Business
Every business that makes money can be boiled down to a very simple concept – they have something people want or need. That’s it. There is no exception to this rule. If you have something I want or need you have my attention. If not, I’m not interested.
The market for booklets works the same way. In order for someone to buy your booklet, they must have a want or need for the information your booklet offers. IF NOBODY WANTS OR NEEDS YOUR INFORMATION, THERE IS NO POINT IN WRITING YOUR BOOKLET.
What Are YOU Interested In?
So, where do you start? How can you know whether someone will want or need your information enough to buy it from you? You start with yourself, and what you know.
Look at your own interests and experiences and ask yourself whether anyone might benefit from your knowledge. If your knowledge is too specialized, you may not find a large enough audience for your booklet. But, if you’ve come across other materials on the market that are in line with an area you have experience in, or if you’ve often been asked questions by others about something you know, or if you have heard about or attended classes having to do with a topic that interests you, or if you belong to any clubs or affiliations whose members have a common interest, these things can point you in the right direction to finding a topic to write your booklet about.
Why Your First Booklet Is So Important
One of the things to remember when choosing your first booklet’s topic is that it will set the pace for everything that follows. That first booklet is your introduction to the world as an expert in something, so you want to make sure that whatever you write about interests you enough to stay with it for the long term. You also want to make sure that know a great deal about your topic. If you miss either of these two components, your booklet will be a dud.
After you write that first booklet and it’s doing well, your audience will be poised for whatever you have in store for them next, and that next thing will need to continue where your first booklet left off. You might write another booklet, or decide to do some public speaking, or teach a class, or create a cd or dvd, but whatever you do, if your next product has absolutely nothing to do with the topic of your first booklet, your audience will NOT be interested.
The best way to create a million dollar a year booklet business is to sell your audience what they want or need OVER AND OVER AGAIN. That first booklet is the most important product you will ever create in your business because it sets the pace and expectation for things to follow. Make sure your topic will hold your interest for the long term, and that there is a market for what you want to write, and then you’ll have a winner!
To your riches!
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