You can create the best booklet in the world, but if you don’t know how you’re going to sell it, you’ve wasted your time. Every business, from the kid’s lemonade stand on the corner to the mega corporation that sells millions of products ever year, must have some kind of marketing plan for how they will get their product into the hands of consumers or they are doomed from the start.
Why A Marketing Plan Is So Important
The majority of writers who become book or booklet authors don’t usually give much thought to how they will sell their work once it is finished. They get an idea and the excitement that is generated from that idea carries them forward to finishing their project. And then it hits them. They need to sell their now finished product.
If those writers had created a marketing plan before creating their booklet (or book), they would not have had to stop working once their writing was finished and their booklet created. They could have easily transitioned from the creative phase to the sales phase of their booklet adventure. In fact, they might have even been able to sell copies of their booklet before it was printed, or even completed.
What A Marketing Plan Is
A marketing plan is part of your business plan, but they are two different things. Your business plan is a map of where you want your business to go within a certain period of time, and how you plan to get there. It shows you which areas of your business to focus on, and what steps you need to take to achieve your overall business objectives and goals.
A marketing plan deals with one thing, and only one thing – how to get your booklet into the hands of people who will pay you for it. Unlike your business plan, which is more general and applies to your overall business activities, your marketing plan should be very focused and very specific. It should tell you exactly who your market is, and how you will tell them that your booklet exists.
What To Include In Your Marketing Plan
Just like your business plan, your marketing plan doesn’t need to be complex. It just needs to have enough detail to push you in the right direction toward making sales. Your marketing plan might only be one page in length when you begin your booklet adventure, and later it might expand to two or three pages. The important thing is that you have one.
Your marketing plan should tell you who your audience is, who your buyers will be (if they are different from your audience), how you will reach those buyers, how much you expect to make from sales, and how you will measure your sales tactics and progress so you know how to chart your course and make corrections when necessary. These are the basic components of a good marketing plan, and they are probably all you will ever need throughout your booklet adventure.
If you don’t have a marketing plan, take a little time and create one today. It’s a crucial key to making real money with your booklets.
To your riches!
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