Are you feeling overwhelmed by all the booklets and other products you want to get on the market or already have on the market? Do you feel like you’re being pulled in different directions? When that happens, there’s only one thing you can do.
Where Do You Start?
Whether you have several products on the market or they’re all still going ’round and ’round in your head, you need to bring your focus down to just one. This isn’t always easy to do, especially when you’re so excited and you can see in your mind the very empire you plan to create. But, if you don’t focus on one thing at a time, you’ll find your energy and your money is quickly spent and you haven’t accomplished anything.
For example, imagine that you want to create a series of booklets, and from there you plan to add CD’s to your product line, and also a full length book. You’ve also toyed with the idea of creating a work book and DVD, and you’ve even come up with a secondary market for your products. You’re excited and ready to go, but you’re also overwhelmed at the prospect. Where do you start?
The answer is, you should start with the easiest item first – that first booklet in your series. Get that done and put it out there and see how your market responds before taking the next step. Otherwise, if you take on too many projects at once, you’ll run out of both money and stamina before anything is ever sold.
Too Many Markets
Maybe your problem isn’t the number of products you wish to create, but the number of markets available to sell to. Can you see several different groups or niches that would benefit from your knowledge? If so, and you feel they would be equally interested (which is rarely the case, by the way) then go with the largest market and don’t worry about the others – for now.
Trying to reach too many markets at once can become confusing and is very expensive. It’s much better to focus on a single, larger market than it is to try to focus on two or more smaller markets. Targeting a single market will allow you to best use your resources to create a profit, and once that is achieved and going well, then you can branch out to a second market.
Choose Just One
At any given time, you only have so much money, time and energy to spend. Rather than trying to spread it thinly over several areas, it’s better to hone in your focus on just one area and really make it count. Achieve all you can in that one area and then move on to the next one.
If you’re debating between topics for your first booklet, don’t just decide to create two or more booklets at once. Chose the topic that you are most familiar with, have experience in or most interests you and go with that one. You’re going to be selling that booklet for a long time and you’ll be known as an expert in that booklet’s topic, so you might as well choose something you really enjoy writing about. Focus on that one booklet and build from there.
And, if you’ve got it all together, and you’ve got several products on the market and you’re debating your next move, step outside of your business for a moment and look at which of your products are the most profitable. That will give you a clue as to where you should focus your time and money.
Focusing on one thing at a time is the key to your motivation and your profit. It’s difficult to be excited about your business when you feel bogged down by too many projects on your list, and you don’t have the money to accomplish all of your goals. Choose one thing to focus on and let the rest go for now. And by this time next year, you’ll look back and see that you’ve accomplished much more than you ever thought you would!
To your riches!
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