Your booklet is hot off the press and you’re ready to start making sales. But, there’s one thing you need to know in order to turn the sale in your favor.
You’re A Natural
Have you ever had a sales job in the past that seemed difficult? Maybe you were selling Avon, or Tupperware, or Mary Kay products. Or, perhaps it was vacuum cleaners, or insurance, or cars. Or you might have sold products to wholesalers. Whatever it was, you may have left that job because you didn’t make any money at it.
Maybe you thought there was something wrong with the product. Or, maybe you decided that you weren’t cut out for sales jobs. But, chances are the product you were selling was fine. After all, other people sold them. And as for your ability to sell, it’s definitely in your nature!
How Could They Say No?
Everyone has the ability to sell. We all sell something everyday in the form of our ideas and opinions. Your friend wants to have lunch at restaurant A, but you think restaurant B is better, so you try to sell your friend on the idea that you should have lunch at restaurant B. You tell your friend about the lively atmosphere, the delicious food, and the great prices. And, if that’s not enough, it’s closer than restaurant A which will save time and gas.
Chances are, in the scenario above, you would win your friend over. Why? Because of your enthusiasm for restaurant B. If they’ve never been to restaurant B, they’ll want to try it after your rave review. You’ve given them every reason to try it, and maybe to sweeten the deal you even offered to treat them. How could they say no?
What Makes The Difference
Your booklet is a wonderful product, created to help someone. But, just like our restaurant example, your readers and/or buyers have choices. Should they buy your booklet, or should they opt for product B? You will need to convince your market that your booklet is the better option. How? With your enthusiasm!
Your Enthusiasm should begin with your writing. If you’re enthusiastic about your subject, it will show in your writing. Your writing will be snappy and focused, and your voice will come through as upbeat and positive, helping the reader achieve something. Write this way and you’ll be able to extol plenty of virtues to your prospective buyers!
Your enthusiasm is what will keep you going when the going gets tough. It will come through in your writing, and in your voice when you talk to people about your booklet. It will make people want to listen because you have someting important and exciting to tell them. And it will make the difference between a sale and no sale.
To your riches!
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