Are you on a tight budget and thinking of saving money on booklet production by not including photos? Sometimes this is a good idea. And sometimes it isn’t…..
Your Pride And Joy
Your booklet is your newest accomplishment – your pride and joy. You want to be able to show it off proudly. You want your name on the cover to shine. And you want it to look professional.
But, your budget is telling you that you can’t afford it all. You can’t afford a full color cover. You can’t afford to have photos printed inside. You can’t afford this, and can’t afford that. So, you decide to skip the photos inside. Maybe you can just write a few extra words to explain the concept.
Some Don’t, Some Do
Some booklets don’t need photos inside. These booklets can convey a concept without them. But, other booklets simply must have photos. Without them, the reader will be lost and won’t be able to understand what you’re trying to tell them.
It’s been said that a picture is worth a thousand words and, in the case of your booklet, this may be true. It’s better to spend the extra money for a photo or two so that your reader can understand a concept, than trying to explain it in words. First, because your reader is reading your booklet for a quick overview or understanding of your subject, and adding more words makes your booklet a longer read. And second, because making your booklet a longer read will add extra pages and may end up costing you more than simply adding the photo(s) would.
It’s Not Quite So Black And White
Adding photos is an individual decision that must be based upon your particular title and subject matter. If your booklet, for example, is a recipe booklet, photos are a nice addition to show the desired outcome. But, photos are not necessary for recipe booklets. Your readers can follow the recipes without them.
If, however, you’re trying to give step by step instructions or explain something that your reader is unfamiliar with, your booklet may require photos. You may be able to save a little money by using black and white photos rather than color, but this will depend upon the photos you intend to use and the theme of your booklet as well as your intended audience. Sometimes you just have to use color. There’s no getting around it. Other times black and white will work fine.
There are many ways you can save money on production (see the link below). But, when you do, your message shouldn’t suffer the consequences. It should still be clear, and your booklet should still appear professional. Cutting the wrong corners might save you a little money today, but it can cost you far more in the future.
To your riches!
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