Have you ever wondered what it would be like to be the flavor of the month? In Hollywood, pretty, new faces with talent often become the flavor of the month. And then, something happens. The newness wears off, and suddenly they aren’t as popular as they were when they first arrived in town.
The same thing happens with books and booklets. When your title first hits the market, people are interested because it’s new. The sales start coming in and things are good – for a while. But then, as your market becomes more and more saturated, the sales begin to wane. What can you do?
There are two things you can do. First, you can find another market that will be interested in your title. And second, you can write another booklet with more information on your topic to satisfy the hunger of your current market.
To your riches!
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