Last week while I was out shopping, I saw something I had never seen before. I was looking at DVD’s when I saw something very clever which the movie industry has done.
They have taken four classic films and put them on one disc, and they sell that one disk for one low price – about half of what you would pay for a newer, single title.
This is smart marketing, and it applies to booklets or just about anything else. Companies will often bundle several products together and offer them for one low price. This does two things. It gives the customer a deal, and it helps the company sell more products or get rid of those products which haven’t been moving very well.
Of course, it’s difficult to do this if you’ve only got one booklet on the market. But, when you’ve got several, it’s a snap! Why not bundle a series together? Or bundle some older titles that you need to unload? You can even bundle your booklets with other products you sell, such as cd’s!
There are riches in bundles! What ideas can you come up with to bundle your own products?
To your riches!
PS: Don’t have any booklets to bundle yet? Click here!
PPS: Remember, it only takes ONE idea to start the riches flowing to you! Subscribe to this blog by clicking here now!