Monthly Archives: September 2010

Seven Winning Techniques For Finding Great Booklet Topics

Still searching for the perfect topic for your booklet?  Ideally, you should write about something you have a passion for and already have at least some knowledge about.  But, if you’re stumped, here are a few ideas to get your creative juices flowing.

1)  Use Google Alerts. You can add any subject you like, and Google will send information about that topic right to your inbox!  Don’t worry if you aren’t sure if you will actually use a subject for your booklet.  Use Google Alerts to help you brainstorm.

2) Look at how you spend your free time. What interests you?  What do you enjoy doing?  What are your hobbies?

3)  Go to the bookstore and browse. Which section attracts you like a magnet?

4) Look at the books you’ve been reading. What are they about?  Are you reading about a variety of subjects or do you mainly stick to one or two?

5)  Look into your past. Was there something difficult you found a way to overcome?  Did you help someone else overcome something difficult?

6)  What do you read and watch most in the media? Do you enjoy the history channel more or the news?  Do you watch cooking shows?

7)  Consider the clubs and associations you belong to or affiliate with, or places where you volunteer your time.

Your booklet’s subject should be one that is very close to your heart.  You shouldn’t have to look far to find it.

To your riches!


PS: Need more help?  Would you like know everything up front so you can get started the right way and create a best selling booklet?  Click here!

PPS: Be sure to subscribe to this blog so you don’t miss any important information.  Remember, it only takes ONE idea to start the riches flowing to you!  Click here to subscribe now!


The One Thing You Were Born To Do

Each of us are born with a unique identity and way of looking at the world.  You possess certain talents and characteristics in a specific combination, that nobody else on this earth has.  This means that while there are many things you can do, there is really only one thing you were born to do.

You Already Have What It Takes

Many people can write, but not everyone is born to be a writer.  Good writing takes more than a knowledge of grammar and sentence structure.  In fact, sometimes grammar and sentence structure must be thrown out in order to reach a particular audience.

Good writing takes passion and dedication.  It takes heart and soul.  And, the only way to achieve that is to have a passion for a subject that is unrivaled by anyone else. That’s the only way you will succeed.  Yet, you already have what it takes thanks to your particular genetic make-up and your particular life experiences.

Oprah’s Defining Moment

For example, Oprah, in spite of all her fame and fortune, said that her life’s purpose came down to one thing – the creation of a school in Africa for girls from poor families who otherwise would never have the opportunity to study and make something of themselves.  For all her riches, Oprah’s entire career came down to that one defining moment, that one defining action.

Who else could have created that school?  Certainly there were others with the money to do it, but they lacked the influence needed and passion required.  And certainly there were others with the influence, but they lacked the money and the passion.  And, there must have been many with the passion, but they had neither the influence nor the money.  Only Oprah possessed all three, and only Oprah created the school. She is quoted on her show as saying that this is what she was born to do.

A Work That Only You Can Do

You are also born to do something.  You were born to write or you would not be reading this blog, but you were not born to write about any ordinary subject.  You were born to write about something very specific.  It is your life’s purpose, or at least a part of it.  Your booklet will help others in a way that nothing else can.  Your booklet will add something very special to the world, because you are unique with a unique viewpoint.  It is a work that only you can do.

Yes, many people could write about your subject.  But, nobody else will write about it in quite the same way you will.  Nobody else will be able to reach the same audience on the same level that you will.

Suze Orman is a classic example of this.  How many books have been written about personal finances?  Yet, Suze Orman took it to a completely different level. She had a true passion for it.  She cared about her audience.  And she combined that passion and caring with her knowledge to help millions – making millions for herself in the process.

You are unique.  Your booklet is or will be unique.  You were born for this.  Your audience is waiting.  What are YOU waiting for?

To your riches!


PS: Got the passion and the drive but you need to know exactly how to begin and what to do?  Click here!

PPS: Be sure to subscribe to this blog so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe now by clicking here!

Quick Tip: How To Strengthen Your Weakest Link

When you first embark upon your booklet adventure, you will probably be doing everything yourself – from the writing to closing the sale to shipping.  This is the way nearly every entrepreneur begins – by wearing ALL the hats.

As time goes on, however, and your riches increase, you should find someone else to take over those jobs you don’t do well.  Hiring someone who is strong in the areas where you are weak will help to strengthen your business. It will also free up more time for you to focus on the things you do well – and probably enjoy more.

Your business is only as strong as your weakest link. Strengthen those links as soon as you can by giving those tasks you don’t do well to someone who is more qualified.  When each area of your business is handled by someone who is best suited for the task, your business will thrive and grow.

To your riches!


PS: Need help getting started in a booklet adventure of your own?  Click here!

PPS: Be sure to subscribe to this blog so you don’t miss any important information.  Remember, it only takes ONE idea to start the riches flowing to you!  Click here to subscribe now!

Why Are You Here?

So, you’ve been coming to this blog for a while now (and if you’re new here listen up because this applies to you too!) and reading all the great posts.  But, how much have you actually implemented?

Implementation Trumps Knowledge

Gaining knowledge is important, but implementation trumps knowledge.  You can subscribe to this blog and read every single post several times over, but if you never implement any of what you learn here, you’ve wasted your time.

The reason for learning is so that you can go and do.  What does it matter if you know everything there is to know about creating a booklet and making money from it if you never actually write that booklet?  What difference does it make if you have vast knowledge about building a booklet publishing empire if you never take those first few steps to build it?

Come, Read, Then Go And Do

Someone once said that the greatest source of wealth lies buried in cemeteries.  They were alluding to the fact that most people die with all of their knowledge still trapped inside them, because they never implemented any of it to create a better life for themselves or better the world in any way.

This blog is not meant to be something you come to and read over and over again.  It is meant to be something you come to, read, and then go do. Come back, read more, and go do.

It’s Time

If you’re new here and just getting started, take this advice to heart.  Read, create a plan, and implement your plan. You’re starting fresh, and there is no greater place to be.  You’ve got so much before you, and you’re in a place of great anticipation for what lies ahead.  Use that excitement to your advantage – by actually implementing the things you read as you go.  Let it build up momentum and it will keep you going.

If you’ve been here a while, you’ve already got a vast amount of knowledge stored up.  Use it!  Implement it!  IT’S NOT GOING TO MAKE YOU ANY MONEY JUST SITTING IN YOUR HEAD! 2010 will be over in a snap.  What was it you said you wanted to accomplish this year?  A completed booklet?  A series?  Doubling your sales?  Whatever it was, did you do it?  If you did, what’s next?  If you didn’t, why not?

Don’t read and ponder for an eternity.  Read and do. That’s what this blog is for, and why you should be here!  Whether you’re new here or you’re a seasoned reader, now is the time to implement your knowledge!  And if you need extra help getting started, click the link in my PS below.  I’ve got a product that can help you!

To your riches!


PS: Here’s the link for extra help I promised you!  Click here now!

PPS: If you haven’t subscribed to this blog yet, you’re probably missing out on some very important information.  Remember, it only takes ONE idea to start the riches flowing to you!                   Click here to susbcribe now!

Quick Tip: Why Letting Your Ideas Sit Is A Bad Idea

Have you ever come up with a great idea for a booklet, new product, or some procedure for your business and then later either forgotten about it or thrown it out?  The sad truth is, most of our good ideas never see the light of day.

Most of us will think over an idea before we take action.  This is wise.  But, all too often what happens is you end up sleeping on it for too many nights, until you either forget about the idea entirely or you talk yourself out of it.

Some ideas are bad ideas.  They just won’t work for you for one reason or another.  But, you have more good ideas than you think you do. And those ideas deserve the chance to be implemented and flourish.

Don’t sit on your ideas for too long.  Think them through for a short time.  Do whatever checking you need to do.  And then, if your idea is a winner, forge ahead before you convince yourself that it can’t be done.  Your ideas are unique.  The world is waiting for them.  Get going!

To your riches!


PS:  Got an idea for a booklet but you aren’t sure where to begin?  Click here!

PPS:  Be sure to click here to subscribe to this blog.  It only takes ONE idea to start the riches flowing to you!

A Deal Is A Deal – Or, Is It?

As a marketer I keep up with general trends, and there is one I’ve noticed that I believe is worthy of mention here – not because it’s a good thing – but in fact, it’s quite the opposite.

Times Have Changed

Once upon a time, a deal was really a deal – as in a good one. You could clip a coupon or go through the coupon packs you got in the mail, and save some money.  But, times have changed.  Maybe you’ve noticed it too.

These days good deals are much harder to find.  While there are still plenty of coupons around, their value has diminished. Remember the days of buy one get one free?  Today, this kind of coupon is rare.  You are much more likely to find coupons for buy one, get one half price.  Or, buy two and get one free.

The half off deals have diminished as well.  You don’t see coupons that say you will save 50% nearly as much as you see coupons for saving 30% or even less.

Restaurants – An Example Of Sleazy Marketing Tactics

The restaurant industry is well known for using coupons to get people in the door.  But, they’ve changed their tactics.  It used to be you could get a free meal with a coupon when you bought a second meal of equal or lesser value.  Now, you can get a free meal when you buy a second meal of equal or lesser value and two beverages.

So what, you say, beverages don’t cost much.  Really?  Have you checked the prices of beverages in restaurants lately?  If you’re paying $8.00 – $10.00 for your meal, your beverages could easily amount to half that much – meaning you’re paying for half of that second, “free” meal!

And, to top it off, if you have a child you are buying a meal for, some restaurants will give you the child’s meal for free and charge you full price for the adult meals! So, if you’ve purchased two beverages in order to get a meal for free and the free meal turns out to be the child’s meal, you’ve paid for that meal anyway. You haven’t saved anything.  This is sleazy marketing.

Never Underestimate The Intelligence Of Your Customers

So, what’s all this got to do with your booklet adventure, you ask?  Simply this – your customers are smarter than you think they are. The marketing tactics I mentioned above are bad strategies because on the surface someone might believe that they are getting a good deal.  But, when the bill comes and the customer figures out he’s been duped, he’s going to leave never to return, and he might just warn a few other potential customers along the way.

You want to get new customers to buy your booklets, but you want to reach out to those customers in a way that will endear them to you – not drive them away.  You want happy customers because happy customers come back. And if your customers are not only happy but thrilled, there is a good chance they will tell others about your booklets.

The bottom line is this.  If you’re going to offer your customers a deal, make sure it’s really deal. Don’t try to sneak in something to offset your losses.  Just offer a plain, old fashioned fair deal that treats your customers like they have at least some intelligence.  You want your customers to trust you.  They won’t do business with you otherwise.

To your riches!


PS: It doesn’t matter how good of a deal you offer if your booklet is a dud!  To create a best selling booklet click here!

PPS: Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog now by clicking here!

Quick Tip: Two Things You Can Do To Overcome A Saturated Market

Have you ever wondered what it would be like to be the flavor of the month?  In Hollywood, pretty, new faces with talent often become the flavor of the month.  And then, something happens.  The newness wears off, and suddenly they aren’t as popular as they were when they first arrived in town.

The same thing happens with books and booklets.  When your title first hits the market, people are interested because it’s new.  The sales start coming in and things are good – for a while.  But then, as your market becomes more and more saturated, the sales begin to wane. What can you do?

There are two things you can do.  First, you can find another market that will be interested in your title.  And second, you can write another booklet with more information on your topic to satisfy the hunger of your current market.

To your riches!


PS: Are you ready to write your first booklet?  Would you like to do it the right way?  Click here!

PPS: Remember, it only takes ONE idea to start the riches flowing to you!  Subscribe to this blog now by clicking here!