As a booklet author, you will have fans. Fans are not just for athletes, movies stars and book publishers. Fans are for booklet authors too! Here’s how to make your fans love you!
In everything you do, be consistent and follow through. Consistency builds trust, and trust builds more business for you. People do business with people they know, like and trust. If people know they can trust you, they are more likely to do business with you or buy from you.
This means you can’t be like the average Joe. You know him well. He’s the guy who promises, but never delivers. He promises to call you, BUT HE DOESN’T. He promises to show up, BUT HE DOESN’T. He never follows through. You can’t afford to be like him when it comes to your business. If you say you will do it, then you MUST do it. You must follow through – every single time.
Be Careful, Not Careless
Doing what you promise is important, but so is doing it right. There’s a right way and a wrong way to do just about everything, including writing booklets and running a booklet publishing company.
Companies that are careless about their products and services, or their customers, don’t stay in business. For example, imagine that you hire a maid service to clean your home, and the maid shows up an hour late, and she looks tired and worn out from her last job. She also doesn’t have all the supplies she promised to bring. She ran out of cleaner for the sinks and bathtub, and her vacuum cleaner is broken. On top of that, the entire time she is in your home she does nothing but complain to you about her job and her personal life. As if that weren’t enough, she doesn’t do a thorough job cleaning your home. When she leaves, the furniture is still dusty, and the floors haven’t been mopped. Would you want her to return?
The maid in the example above was completely careless about both her job and her new client. She did nothing to endear her new client to her. In fact, she did everything wrong. But what if you hired her, and things were just the opposite? What if she showed up ten minutes early, and stayed 20 minutes longer than she should have just to make sure everything sparkled? What if she not only had the cleaning supplies she promised to bring, but it was organic so that it would not adversely affect any pets or children you might have in the home? What if she kept the conversation to a minimum, but she was friendly and polite and smiled while she worked? And what if, long after she left that day, when it was time for you to retire for the evening, you found your sheets not only clean, but turned down, and a mint on your pillow with a little hand written thank you note, thanking you for your business?
While the first maid was careless, the second maid was careful in every way. You want to write your booklets and run your booklet publishing company with the same kind of care.
Make A Connection
Finally, in order to make your fans love you, you need to make a connection with them. You do this in many ways – by writing booklets that meet their needs and answer their questions, by giving them what they want in the form of new titles and other products, and by being a human being who understands where they are in life or what they’re going through. You make a connection by reaching out to them and showing them that you care, and that they are not just another dollar bill in your pocket.
Connection is something that is often downplayed in business, or never discussed or given any thought at all. But, it’s vitally important that as a writer you connect with your audience. That connection will come from a place inside you that tells your audience you understand them because you’ve been in their shoes before.
Follow through on your promises, care about your business and your audience, and connect with that audience. Do these things and you will have fans who not only love you, but who will want to buy from you again and again!
To your riches!
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