Today’s post is, in part, thanks to Larry Morrison – a long time reader and commentor on this blog, who said, “The simplest things can have the biggest impact.” Congratulations Larry! You’ve hit the nail exactly on the head!
Simplicity Is Good
A booklet is a simple thing. It’s not lengthy or wordy. It’s not intimidating. It doesn’t require a long committement of time to get what you need from it. It’s a simple publication in both it’s creation and its use.
And, because a booklet is a simple publication, it’s much more enticing to large quantity buyers – first, because your booklet will be of value to their customers, and second because your booklet will cost them far less than trying to give away full length books.
The Impact Of Booklets
While there is much more that could be said about simplicity, it is only half the equation. Impact is the other half, and booklets can and do have a big impact in more ways than one! A booklet will impact your finances, and your lifestyle. It will impact your audience by enhancing their lives in some way. And it will impact the businesses who purchase from you, by enhancing their sales and their customer loyalty.
A booklet can also impact your future. Rarely does one start out as the author of a single booklet and remain so forever. Your first booklet is simply the starting point of your adventure. That first booklet will create an impact that will have a far reaching ripple effect, like a pebble thrown into the water. Some time in the future, long after that first booklet has been written, you will be able to look back and see the many things you have accomplished and the true impact that one booklet had.
A booklet is a simple publication. That means it is simple to write and produce. But, it’s also a publication that will have a big impact on everyone it touches – from you, it’s author, to the audience for whom it is intended. The simplest things can have the biggest impact. I couldn’t have said it better myself.
To your riches!
PS: Remember when I mentioned the ripple effect above? Your booklet is the pebble. The ripple is the impact your booklet will have on your finances and the other areas of your life. You can’t create the ripple without the pebble. If you’re ready to get started on your booklet, click here!
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