Why Customer Complaints Are A Good Thing

What do you do when you get a customer who complains?  Do you panic, afraid that this customer will spread the word to others not to do business with you?  Or, do you do everything in your power to make this customer happy?

Complaints Are Your Opportunity To Shine

You should be doing your best to please your customers in everything you do – from writing your  booklets and creating other products to your shipping and everything in between.  But, when you get a complaint, you have a chance to really shine. This is when you really want to pull out all the stops.  Why?  Because a customer who complains and then feels that you took care of the complaint in a satisfactory manner will become even more loyal to you and your company than customers who never had a complaint.

Don’t Leave Your Customers Out In The Cold

A customer who feels that you took care of their problem feels like you care about them.  This is especially important in today’s world of cold business tactics and transactions.  So much business is done without any human contact between the customer and the business. Often the customer feels like they’ve been left out in the cold, even when there isn’t a problem.  So, when there is a problem and that problem is handled immediately, and in such a way that the customer feels like somebody really cares, the company who goes the extra mile will have the gratitude and the business of that customer for a long time to come.

Make Complaints Your Top Priority

In the world of booklet publishing complaints are usually few and far between, and the ones that do come in are usually very simple to solve.  But, how fast you take care of the situation and the manner in which you handle it – the amount of priority you place on it – is of extreme importance. It’s what makes the difference between losing a customer and having a customer who is more loyal than they were before.

No matter what the problem is, be willing to not only solve the problem, but to go the extra mile.  When you do, your customers will be elated to buy from you again, and they’ll be more likely to refer others to you too.

To your riches!


PS: Before you can have customers you need to have something to offer them.  Ready to get started on that booklet?  Click Here!

PPS: Don’t forget to click on one of the links at the top right of this page to subscribe so you never miss a single, important post!  Remember, it only takes ONE idea to start the riches flowing to you!  Also, if you like this post, please share it on your favorite social website.  Thanks!


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