Have you ever tried to order something from a website and had a difficult time getting your order to go through? Maybe you couldn’t find the order button, or maybe you kept getting an error message. Or, have you ever tried to order something by phone and been sent off to one of those lovely answering services and found yourself confused as to which button to push? If you have, you probably remember the frustration you felt and you probably did not do business with that company again. Don’t repeat those companies mistakes. Make it easy for your customers to do business with you!
Make It Easy For Your Customer To Find You
Before your customers can do business with you, they need to be able to find you. They may be looking for you or your company specifically, or they may be looking for any company that does what you do or offers what you offer. Sometimes, the customer isn’t sure what they’re looking for, but they will know when they find it.
In any of these cases, there is a good chance the customer will buy from you if they can find you – especially those who are looking for you specifically or who are looking for a company or product like yours.
There are many ways a customer can find you, but not every way will work with every type of customer. This is where it is important to do your homework and know your customers well. If you know where your customers are looking, you can make sure you’re in the right place at the right time.
Make It Easy For Your Customer To Place An Order
Once your customer does find you, how easy will it be for them to place an order? Is it as simple as a single phone call answered on the first ring by a live human being, or is it complicated with having to press the right button or worse, leave a message and hope for a return call?
What if your customers generally order online? Are your products available for order this way? If so, does it just require a couple clicks of the mouse and their mailing information and type of payment, or have you cluttered up the process with surveys and other unnecessary things?
When a customer is ready to place an order, they want to do it now and they want to do it fast. People don’t have the patience today to sit on hold or click six times to get what they want. You want to streamline your ordering process so that it is completely hassle free and easy enough for a five year old to understand and do.
Make It Easy For Your Customer To Get More Information
Not everyone will be ready to order from you the first time they find you. Some people may need more information before they are willing to place an order – especially if that person is a potential large quantity buyer.
How easy it is for these people to get their questions answered will determine whether or not you make the sale. Put yourself in your customer’s shoes. If you saw something that interested you, and you were considering making the purchase but you had a few questions, what would you do if you couldn’t get quick answers to your questions?
Most websites have FAQ’s. But, many of them only deal with very basic questions and often, if a customer’s question isn’t on the list that customer will go elsewhere. They leave because it becomes apparent that you or your company doesn’t care about their needs enough to find out ahead of time what their questions are (again, this has to do with doing your homework and knowing your customers well). It leaves them with a feeling of being abandoned when they needed you most, so they don’t stick around.
This doesn’t just apply to websites, of course, but they do make a good example. You should always make sure your customer can get the information they need to be able to come to the right decision about making the purchase.
The easiest way to influence your customers to buy from you and give you their repeat business is to make it easy for them to do business with you!
To your riches!
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